Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.
Don’t just turn on the camera! It takes a completely different skill set to teach online.

Here are the three biggest mistakes I see when people take their classrooms online. It’s here, and it’s not going away. We have to ‘translate our classroom to online format.

The mistakes:

  1. Trying to teach just like you do in the classroom.

I know. You’re charming. You’re engaging. You can keep a 100-person audience’s attention when you’re ‘live’. Why? Because you have

a. the ability to move around — physically engage them watching you

b. the ability to draw them into discussion by looking at each person and encouraging a dialogue

c. the ability still use only one delivery method (way to teach) and overcome the ‘one trick pony’ syndrome that too many instructors have–only or two methods to teach (lecture and discussion)  

You read it above. The problem is that none of those conditions exist when you’re teaching online. In other words: You can’t engage the audience online as easily as you do in person.

Question: Is that you? Picture yourself in the classroom. How are you engaging with your students? Is it all ‘your show’? Do you just rely on lecture and discussion? 

The solution: Re-write your presentation or course FIRST–before you try to teach it online. When you re-write, blend in other teaching methods besides lecture and discussion (like task force, role play, case study, small group work). See examples of these ‘delivery’ (teaching) methods at Train the Trainer.com, my online train the trainer course. Then, you will have the ideas you need to provide effective audience interaction.

2. Not having frequent engagement of the audience.

When I survey instructors that I work with, I find that their biggest concern is how to engage the audience online. No wonder! The methods instructors use to engage in the classroom just aren’t available to them (in that format) when they go online. For some tips on ‘translating’ your teaching methods from classroom to online, see my webinar on going from classroom to online and grab the handouts at www.carlacross.com. 

How are you engaging your audience now? A tip:

Experts say you need to engage your audience at least every 5-6 minutes. How are you doing on that score?

3. Relying on those ineffective slides you used in the classroom.

The slides you got away with using in the classroom just aren’t going to make it today.  Why?

a. Too many words

b. not enough pictures

c. not engaging or provoking

And, worst of all, we stay on one slide way too long. Rule of thumb: In an online presentation, change your slides at least every 1.5 minutes. Here’s your best online presentation tip for slides: Take up  1/2 to 1.5 minutes per slide, no more. That means, in a 45-minute presentation, you’ll need 30-45 slides! For many more tips on your effective online presentation, seehttps://carla-cross.com/category/what-is-new/. 

Masterclass From Classroom to Online
Is your online training as good as it could be? Join us to become a more effective online trainer!

Do you want to engage your audience more effectively? Do you want to become comfortable and confident when you’re teaching online?

Join our Mastermind group, where we’ll

Work on taking your classroom online

Put in effective audience engagement online–at the right places and times

Devise ingenious audience participation and engagement tools and games to surprise and delight them

Use sound and visuals to keep your audience’s attention

Avoid common mistakes made when going online

Email carla@carlacross.com to find out the next Mastermind dates and how you can take part:

4 sessions over a 4 week period. It will be fun, exciting, and will pay off in more teaching jobs and more clients.

Your online classroom: How can you get feedback when you can’t see them in person? You don’t want to just fly by the seat of your pants!

From Classroom to Online: Fraught with Challenges

Most instructors, especially in the real estate field, teach ‘live’. That is, we did teach live until the last few months! We’ve had to hustle to convert our live classroom courses to online offerings.

  1. Inability to hold attendees’ attention
  2. Unable to have attendees do any work to put the concepts in ‘real life’
  3. No interaction with students
  4. Not finding out student needs and student interactions

Today: First Step in Converting your Classroom to Online is to Find Out What They Want

When we’re ‘live’, we often start the course with ‘what do you want from today’? We hold a discussion or work with small groups to get that information to everyone. Then, we know how to proceed. During the course, we review that list and address concerns during the course. However, when we go online, we generally don’t find out what students needs are–and we just forge ahead with information. No wonder the attendees lose attention!

Why Finding Needs is Really Important when Teaching Online

You’re in a store. You hear your name called. You immediately look around to see who’s calling you. You then find out it’s another ‘Dave’. But, you paid attention, right? Same principle is true when you’re teaching online. I’m not suggesting you call out people’s names. But, find some way to determine your audience’s needs–what they want from the course–so you can directly address those needs as you teach.  And, let them know the important concerns and how you’re addressing them.

Do a Pre-Conference Survey  

For my Instructor Development Course (live), I send out a pre-conference survey. Take a look. Then, I address the concerns as I teach. (I also do a needs analysis at the beginning of the course). In my distance learning online course, Train the Trainer, I ask participants what they want from the course in the first section.  This helps focus attendees on the areas where they said they wanted to gain strategies.

A Survey with your Registration

Depending on the online platform you use, you may be able to create a  short survey  with your registration. I did that for my last few webinars (see the recording below of the webinar on taking your classroom online). From my survey, I found that 70% of the challenges expressed by the attendees was

how to hold the audience’s attention

So, I created several specific strategies for attendees to use to address that concern. 

How will you get attendees’ concerns so you can get their attention and create your online course with that in mind?


Want to watch the video of my webinar Masterclass: How to Take your Classroom Online?  Go to www.carlacross.com, and press the Webinars and More Button. You’ll see the post with the video and the handouts available for you.

Let’s Work Together to Make your Online Course Awesome!

I’ve extended the registration period to June 30, so you can take advantage of the 2 for 1 registration. Don’t teach online until you have a tried and true ‘formula’ and have tested your results. You’ll have an opportunity to do both, with individual coaching from Carla Cross.

They’re not paying attention! Here are two creative ways to keep their attention and interest when you’re training online.

From Classroom to Online–Not as Easy as We Think…..

Why? Because we’re not physically there. We don’t have that energy, that interchange that we depended on when we’re ‘live’ to hold their attention.

The Problem: Not Enough Variety When We Teach

When we’re training ‘live’, we get away with using one or two training methods–mainly lecture and discussion. But, when we’re go online, just those two methods don’t suffice. In fact, a majority of my online training attendees say they lose interest, on average, in 5-15 minutes! 

Two Creative Methods to Focus Your Audience’s Attention  

  1. Get them up! Imagine it’s a usual day in your business. How many hours a day are you in training or meetings now online? Two–four–or more? You can’t help it–you get distracted and bored!  And, if you’re a trainer, you’re probably more able to focus on the training than most! 

I just saw a trainer give this assignment: “Get out of your chair. Go find something that has significance to you, regarding our topic. Come back and tell us why you chose that object.” The attendees loved the exercise!

How could you use that idea? If you’re teaching listing presentations, you could bring back a picture of your home and talk about what appealed to you. If you’re teaching how to create a database, you could bring back your Christmas card list (or a bunch of Christmas cards you’ve received). 

This exercise does several things. It gets people out of their chairs! It refreshes their mind. It helps them focus on what’s important to them. Then, when you share the results with everyone, you start to build camaraderie with your attendees.

2. Send a box with things inside you’re going to use in your course–and don’t let people open it until they start your class. Isn’t that fun–and kind of mysterious? We all love to get boxes (Have you gotten a box from Amazon and had forgotten what you’ve ordered? Of course….). Doing this exercise helps you focus on your attendees and prepares them that they will have a different experience with you. Then, your box could include exercise, mystery objects–whatever creative things you can dream up to include.

Want more information and inspiration? Check out my prior blogs here for more strategies you can implement to provide variety and keep their attention.

Want more ideas? Watch my video below. 

Want to watch the video of my webinar Masterclass: How to Take your Classroom Online?  Go to www.carlacross.com, and press the Webinars and More Button. You’ll see the post with the video and the handouts available for you.

Let’s Work Together to Make your Online Course Awesome!

I’ve extended the registration period to June 30, so you can take advantage of the 2 for 1 registration. Don’t teach online until you have a tried and true ‘formula’ and have tested your results. You’ll have an opportunity to do both, with individual coaching from Carla Cross.

One of an instructor’s greatest fears is that we’ll lose people’s attention. Here’s a way to keep their attention AND increase learning.

Do you do online training? If you’re like most of us, the bulk of our training was done in the ‘live’ classroom. Not so today. And, the prediction is that we’ll continue to do much more training online–forever.

Some Of Our Greatest Concerns When we Go Online

In the webinars I’ve been doing, I asked the audience for topics for me to address.

 And, no wonder. In the classroom, we can talk through three hours, and, if we’re entertaining and we engage the audience, we can get away with that one method of delivering our message.  (I say ‘get away’ because we need to learn and use more than one or two training methods!). It’s not so easy when we’re training online! Just talking through the time frame won’t hold our audience’s attention,  or get participation.  

How to Solve the Problem

As instructors have found, you can’t just turn on the camera and talk! So, how do you use various methods to engage your audience and increase learning? First, you must decide where and how you want participation. Then, you include those methods in your online course. Below, you’ll see an invitation to join me for a Masterminds series where we’ll ‘translate’ your classroom course to an effective online presentation or series.

Several Methods to Engage your Audience in Online Courses

Below, I’m inviting you to see my recorded webinar on how to take your class online. You’ll see several methods to engage your audience, and I’ll demonstrate several to you. Count the number of times I asked the audience to engage (you’ll find 11 or 12 in an hour session!). 

Great Audience Engagement Tool: Use a Handout with Work to be Done

In the webinar I mentioned, I created a handout for each participant with questions for them to answer as they proceeded in the webinar. I addressed a topic, and then provided some ‘time out’ for participants to decide how they could use that idea in their own course. By the time they finished the webinar, they had filled out a page of ideas on how to ‘translate’ that ‘live’ course to an online platform. Use this handout as you go through the webinar to ‘translate’ your course as you go. You’ll end the hour with several ideas ready to put to work as you re-create your course online.

Question: What work or handout could you provide to use as you introduced topics in your webinar? How could you involve students in completing the questions? What could you do with your course handout in subsequent series? How could you use it in forums or small groups to engage your students?

In my next few blogs, we’ll investigate more ways to hold attendees’ attention and increase learning.

Want to watch the video of my webinar Masterclass: How to Take your Classroom Online?  Go to www.carlacross.com, and press the Webinars and More Button. You’ll see the post with the video and the handouts available for you.

How I can help you go online with confidence:

 

Join us and then launch your online course with confidence!

Here are two effective methods to increase attention and online learning.

According to my informal surveys, real estate professionals and affiliates who teach say that holding students’ attention is a huge challenge when teaching online. In fact, instructors say that they are more concerned with holding students’ attention than any other consideration when taking their courses online.

How Long Can We Keep Our Attention Focused When We’re Taking a Webinar?

Woops! Most of our webinars are at least 45 minutes long!

Instructor Are Good Learners…..

Would you agree that we instructors are good learners? So, if we lose attention that fast, think about our attendees!

What does that mean to us as instructors? It means we have to create methods to hold learners’ attention and increase their learning. These methods will be somewhat different, at times, from what we do when we teach ‘live’.

Method #1: Provide Rewards for Participation

I just finished a webinar on how to convert your classroom course to online (see below for how to access the video). I wanted to help attendees take these ideas and immediately apply them to their courses. I was concerned that, because there was lots of material in a short period of time, attendees could be overwhelmed and not know how to start. So,  I promised I’d send my Big Ideas in a Little Book to the first 10 people who emailed me after the webinar, telling me what they were going to implement right away.

I will also follow up with my ten ‘winners’ to find out how they’ve implemented their ideas. This can form another blog or article, and give them some publicity (if they want it), too.

Question: What ‘reward’ could you offer to participants for finishing work, or promising to put to work some of the ideas in your webinar?

To the left is another example. In my Train the Trainer distance learning program (15 clock hours), I’ve created ‘badges’ that are rewarded for good work. This is just one way I can show that I appreciate the work and dedication of the participants.

Method #2: Provide Work to be Done During or after the Webinar

How ‘passive’ is your webinar? Are you doing all the work? Are your attendees merely listening? Or, do you have your attendees doing some work when you’re teaching ‘live’? If so, it will be easy for you to ‘translate’ that to your online platform.

Use a Handout with Work to be Done

In the webinar I mentioned, I created a handout for each participant with questions for them to answer as they proceeded in the webinar. I addressed a topic, and then provided some ‘time out’ for participants to decide how they could use that idea in their own course. By the time they finished the webinar, they had filled out a page of ideas on how to ‘translate’ that ‘live’ course to an online platform. (See the information below on how to get a copy of that handout).

Question: What work or handout could you provide to use as you introduce topics in your webinar? How could you involve students in completing the questions?

In my next few blogs, we’ll investigate more ways to hold attendees’ attention and increase learning.

Want to watch the video of my webinar Masterclass: How to Take your Classroom Online? I’ll have the video posted by Saturday, with the handouts. Go to www.carlacross.com, and press the Webinars and More Button. You’ll see the post with the video and the handouts available for you.

Masterclass From Classroom to Online

How I can help you go online with confidence:

  1. Contact me to see if a customized webinar series would work for your organization. We’ll work right through the organizational, teaching, and attention engagement challenges. 425-392-6914 or carla@carlacross.com
  2. Take part in my Mastermind Group. In a series of 4 Zoom meetings, over a period of 4 weeks, we’ll translate your course from classroom to online. You’ll have a chance to practice and get feedback, too. Investment: $499, and you can bring a friend FREE if you email me by June 20: carla@carlacross.com.

From classroom to online: Why can’t we keep the audience’s attention like we do in the classroom?

The situation: We real estate instructors are good talkers.  (as are most instructors in all fields). That’s one of the reasons we love to teach. We love to impart our knowledge. Most of our teaching has been done ‘live’. In a ‘live’ classroom, we can get away with talking (we call it ‘lecturing’) for the whole class–we think.

At least, we have a fighting chance at keeping our attendees’ attention, because we’re animated, funny, and compelling–and we tell great stories.  The students love us, because we have asked them to have no accountability for their own learning. In addition, they love to be entertained! (Well, at least that’s true for some of us….)

Not many teaching methods are employed in the ‘live’ classroom.

Why don’t we use more teaching methods? 

  1. We’re creatures of habit, and we have honed our skills in these two areas. We don’t want to give that up to try some new methods.
  2. We believe that talking to or with our attendees is the best way to teach. True, it’s the best way to impart lots of information fast. However, studies show that students will not retain much of the information!
  3. We just don’t know how to teach in any other ways.
  4. Sad truth: We may be too lazy or uninspired to expand our teaching methods.

The inadequacies really show up when we go online. In a week, I’m doing a webinar on how to take your classroom online. In the pre-webinar survey, I asked attendees their biggest concerns. About 70% of the concerns were

how to hold the audience’s attention online.

No wonder. Because we’ve relied on instructor-focused training, we attempt to merely turn on the camera and talk as though our audience were with us in the classroom. We’ve found out that doesn’t work to keep an audience’s attention online.   

Adjustments We Must Make to Be Effective Online

First, before we re-create that course online, we must look at our classroom version of our course. Ask yourself:

Does the course organized to teach to measurable objectives (what will the student be able to do at the end?)–or, is it just organized by subject?

If it isn’t organized to objectives, it will be very difficult to create meaningful attendee activities to get and keep their attention.

Is the class ‘choreographed’ with several teaching methods (we call these ‘alternative delivery methods’) that provide relief from lecture and discussion (like task force, case study, role play, and activity plan)?

If the class is taught only with lecture and discussion, the instructor will find it difficult to involve the online attendees in learning.

Does the class consist of fact-heavy information, delivered from the lectern? If so, how can we re-purpose all this information so it doesn’t overwhelm the online course?

In the online course, some of the information must be ‘pruned out’. What are some alternative methods of providing that information?

What accountability does the student have in the class for learning?

If  no accountability, it’s more difficult to engage your audience.

Answering these questions will show us the adjustments that must be made in the class prior to creating the online version.

Want more information on instructor methods and course creation? See my online course Train the Trainer, which is accredited for 15 clock hours of Washington state continuing education credit. It fulfills the qualifications to teach clock hour courses in Washington state. 

More on Creating that Online Version of your Course and Involving your Attendees

In my next blog, we’ll investigate the easiest ways to involve your audience online. This is especially helpful to those who rely on lecture and discussion. 

Free Webinar June 11

Masterclass From Classroom to Online
Create focused online training that keeps your audience’s attention.

If you’re facing challenges of translating your ‘live’ classroom to online, join us for Masterclass: How to Go from Classroom to Online.

When: June 11 (Thursday)

Time: 10-11 am PDT

Click here to register.

You’ll learn how to create a great course structure, how to hold your audience’s attention, how to add variety to your course, and tips to present your classroom course for a successful online event. This webinar is created especially for those trainers presenting to real estate professionals–and valuable for anyone who wants to ‘translate’ their classroom course to a professional online experience.  I’ve added a worksheet for you so you can instantly ‘translate’ the webinar information to your own online course.

As a three-decade trainer of real estate trainers, I’ve learned the special presentation methods needed to keep and hold real estate professionals’ attention. I’ll show you how to include these in your online course structure.

Bonus for attending: A 2-page checklist to use to take your classroom course online with verve.)

Click here to register. (By the way, when you register, you’ll get a survey to let me know what you want me to address, so the webinar will be most valuable to you.)

Even ‘live’, you can lose the attention of your audience. Read one method to keep your audience’s attention online.

How do you keep your audience’s attention when you go from classroom to online? That was the biggest concern my audience expressed in the survey prior to my webinar, Masterclass: How to Go from Classroom to Online. (See below for information. I’m doing the webinar again June 11, with special emphasize on how to keep the audience’s attention). 

The Problem We’ve Unwittingly Created in our Classroom Teaching

When we’re teaching ‘live’, we tend to use two ‘delivery methods’. (‘Delivery methods are the methods we use to teach). We rely on

lecture

discussion

In other words, we’re speaking to the whole audience the whole time. It works, to some extent, when we’re ‘live’, because we are good talkers. We get lots of reaction and input from our audience (especially certain audiences, like real estate pros). It’s easy for us. We don’t have to get skilled in any other delivery methods (like task force, role play, activity plan). 

Question: How much of the time do you lecture or hold discussions (so you’re talking to or with your whole group) when you’re teaching ‘live’?

Caveat:

Why? Because going online requires we flex our teaching methods and use the online tools available to us. 

Why the Challenge?

Most of us use lots of lecture and discussion in the classroom. How are you going to use discussion (the only method many instructors use ‘live’) when you go online?

Most of the time, your audience online is muted. You can’t just ask a question and hope to get an answer. And, if you unmute the whole audience, you may have a fruit basket upset, if you have a large audience. 

What to Use Online if You’ve Relied on Lecture and Discussion

Think back through a ‘live’ course you taught recently. Think of a question you asked during a discussion. How could you get your audience’s attention and interest online with that question? Substitute that question with a poll.

Use a Poll

Polls are a great way to gather information about your audience and use that information as a ‘bridge’ from one section of your course to another. It’s also a good way to capture an audience’s attention toward the beginning of the online session. (See my webinar for tips on constructing that webinar, too).  

Where to place your poll:

Think of a section of your course where you could gather information. For example, when I’m doing the webinar I’ve mentioned here, I ask attendees the amount of time they can concentrate online. Then, I use those poll results to  start the section on ‘how to hold attendees’ attention online’.

Question: Where could you place a poll?

In my next blog, we’ll investigate more methods to get and keep your audience’s attention when you go from classroom to online.

What’s your challenge in taking your classroom to online? Let me know and I’ll give you some tips.

Masterclass: How to Go from Classroom to Online

Masterclass From Classroom to Online

If you’re facing challenges of translating your ‘live’ classroom to online, join us for Masterclass: How to Go from Classroom to Online.

When: June 11 (Thursday)

Time: 10-11 am PDT

Click here to register.

You’ll learn how to create a great course structure, how to hold your audience’s attention, how to add variety to your course, and tips to present your classroom course for a successful online event. This webinar is created especially for those trainers presenting to real estate professionals–and valuable for anyone who wants to ‘translate’ their classroom course to a professional online experience. 

As a three-decade trainer of real estate trainers, I’ve learned the special presentation methods needed to keep and hold real estate professionals’ attention. I’ll show you how to include these in your online course structure.

Bonus for attending: A 2-page checklist to use to take your classroom course online with verve.)

Click here to register. (By the way, when you register, you’ll get a survey to let me know what you want me to address, so the webinar will be most valuable to you.)

Going online with your training is not just a matter of turning on the camera and talking. There are a different set of skills needed. Some of the things that work for us in the classroom do us harm online! In the previous blog, I discussed one mistake. Here are two more.

Mistake #2; Dawdling through the Time Frame

In your live classroom, you create rapport by spending time getting to know your audience. You have latitude in the amount of time you spend at the beginning of the class in introducing yourself, doing the warm-ups, and getting the expectations of the attendees. You probably have three hours to deliver your live class. Not so, in the online environment.

Solution: When you’re presenting online, you must move much faster through your preliminaries and get right to your topic.

Mistake #3: No Objectives for the Attendee

You know your subject. You could talk for hours! And, you’re a good talker. Your ‘live’ audiences appreciate your expertise and seem to be pretty attentive in a classroom setting—even if you ramble a bit. But, peoples’ attention spans shrink dramatically when the course goes online. Why? Because there doesn’t seem to be a reason for the event….no ‘what’s in it for me’? ‘What will I be able to do?’

Solution: Create at least one behavioral objective for your module (about 45 minutes). What do I mean by ‘behavioral objective’? What the attendee will be able to do as a result of attending your online presentation. Answering that question will give you structure and will suggest the exercises and discussions you’ll want to build into your online presentation.

There’s a simple, yet very effective formula for structuring any presentation–online or classroom. I’ll show you how to use that formula in my webinar coming up.

Your Online Course Can Be a Great Success

Avoiding these three mistakes will help you present in a much different venue from ‘live’. Admittedly, I’ve just scratched the surface of translating that ‘live’ classroom experience to a virtual environment. Online course creation, along with online presentation, is an art and a skill. Get started today to keep sharing your valued messages with your world.

A FREE Online Webinar For Online Course Presenters

Masterclass From Classroom to Online
How to Create Online Training for Real Estate Professionals

On May 14, at 10-11 AM PDT, I’ll be presenting a webinar for those who train. Masterclass: How to Take Your Course from Classroom to Online.

You’ll learn how to create a great course structure and present your classroom course for a successful online event. This webinar is created especially for those trainers presenting to real estate professionals.

As a three-decade trainer of real estate trainers, I’ve learned the special presentation methods needed to keep and hold real estate professionals’ attention. I’ll show you how to include these in your online course structure.

Click here to register

Stop! Before you turn on the camera, see the common mistake too many presenters are making when they go online

Are you making this mistake training online?

You’ve created a course that you present in the classroom. You’re entertaining, you get interaction, and you encourage lots of discussion. Good. So, what’s the problem? That teaching style doesn’t translate well to the online environment. Structuring and presenting an online course is different than designing a ‘live’ course. Here is a fatal mistake presenters make when attempting to adapt their classroom course to an online platform.

Mistake:  Talking Through the Hour

In the classroom, you have live bodies (including yours) to energize and exchange ideas. You probably love to hold discussions—and there are some lively ones in your class. It doesn’t bother you that the discussion gets off-topic because it’s interesting.

The online presentation is different. You don’t have those bodies to energize and be energized. You don’t have time to get off topic. You don’t have the audience there for discussion. So, how do you interact with your audience and keep them engaged (especially challenging with a real estate audience)?

Solution: Change the way you present to utilize the audience interaction tools available in your online platform. That means you must be able to ‘flex’ your teaching methods to adapt to the online environment.

There are at least 7 ways you can create meaningful audience interaction while teaching online. These include:

  • Chats
  • Whiteboard
  • Questions
  • Polls
  • Surveys
  • Small groups
  • rewards

In the webinar below, I’ll discuss which of these methods is easily used as you transform your classroom course into an online environment.

Masterclass From Classroom to Online

A FREE Online Webinar For Online Course Presenters

On May 14, at 10-11 AM PDT, I’ll be presenting a webinar for those who train. Masterclass: How to Take Your Course from Classroom to Online.

You’ll learn how to structure and present your classroom course for a successful online event. This webinar is created especially for those trainers presenting to real estate professionals.

As a three-decade trainer of real estate trainers, I’ve learned the special presentation methods needed to keep and hold real estate professionals’ attention. I’ll show you how to include these in your online course structure.

Click here to register

Apr
30

Connections, not Sales

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Are your agents giving a ‘hand up’ to their clients at this time? Making connections?

Connections, Not Sales

The biggest change in your agent’s real estate business plan has to be in their short-term goals. All business plans have a lead generation component. That means we’re actively looking for listing leads and buyer leads. Our dialogues and our marketing materials are designed to bring us those leads.

 What does that mean? That means our communication needs to be

  • Supportive
  • Positive
  • Helpful
  • Meaningful
  • Relationship-based

That means we’re not looking for that big, money-making result. We’re really in a

“pre-lead” phase.

Why Connections?

Remember Maslow’s Hierarchy of Needs? It states that we must meet the lowest unmet need before we can be motivated to meet higher needs. What are the majority of people’s needs now?

  • Comfort
  • Shelter
  • Enough food and supplies (toilet paper!)
  • Fear of sickness
  • Fear of losing one’s job—or of making payments

Where are we on Maslow’s Hierarchy? We are close to the bottom—that need to meet very basic needs. Maslow calls those Safety or Security needs. That’s why agents’ messages have to be reassuring. You have to establish trust. You have to provide a safe harbor for your clients and potential clients.

Re-Designing that Business Plan

Instead of thinking ‘how am I going to get leads’? Think ‘how am I going to connect’? Help your agents design messages to their best target markets with connection as their goal. That means, too, that you must identify those markets and make your messages meaningful to those markets.

I just did a complimentary webinar for Real Estate Professionals called “Build Your Business Right Now to Position for Success Later”.

You can  see the video and grab the materials at my websiteI also have a 60-Day Business Plan template for all attendees so they can easily complete their plans. 

Outcomes of a Re-Designed Plan

The irony of this re-design is that your agents are going to create listing and sales opportunities because your client base is looking for that connection now. When they find it, they will walk one step closer to a transaction with you—even when you didn’t ask. The danger in ‘laying out’ (as we say in the music performance business when we’re told not to play) is that you’ll be way behind the curve when the market comes back. Those people agents considered clients found the agents were a ‘secret agent’ when they needed connections and information. They have turned to a new source of connections because you didn’t communicate. Don’t let that happen.

Start Today

From working with hundreds of real estate professionals during this time, I know clients are so grateful for these connections. Each agent has something to offer. Don’t keep it a secret. Help your agents share information, concern, and a positive attitude today. Not only will you reap real estate business in the future, they will feel better for having given value to their clients.