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Archive for persuasive presentation

Here are two effective methods to increase attention and online learning.

According to my informal surveys, real estate professionals and affiliates who teach say that holding students’ attention is a huge challenge when teaching online. In fact, instructors say that they are more concerned with holding students’ attention than any other consideration when taking their courses online.

How Long Can We Keep Our Attention Focused When We’re Taking a Webinar?

Woops! Most of our webinars are at least 45 minutes long!

Instructor Are Good Learners…..

Would you agree that we instructors are good learners? So, if we lose attention that fast, think about our attendees!

What does that mean to us as instructors? It means we have to create methods to hold learners’ attention and increase their learning. These methods will be somewhat different, at times, from what we do when we teach ‘live’.

Method #1: Provide Rewards for Participation

I just finished a webinar on how to convert your classroom course to online (see below for how to access the video). I wanted to help attendees take these ideas and immediately apply them to their courses. I was concerned that, because there was lots of material in a short period of time, attendees could be overwhelmed and not know how to start. So,  I promised I’d send my Big Ideas in a Little Book to the first 10 people who emailed me after the webinar, telling me what they were going to implement right away.

I will also follow up with my ten ‘winners’ to find out how they’ve implemented their ideas. This can form another blog or article, and give them some publicity (if they want it), too.

Question: What ‘reward’ could you offer to participants for finishing work, or promising to put to work some of the ideas in your webinar?

To the left is another example. In my Train the Trainer distance learning program (15 clock hours), I’ve created ‘badges’ that are rewarded for good work. This is just one way I can show that I appreciate the work and dedication of the participants.

Method #2: Provide Work to be Done During or after the Webinar

How ‘passive’ is your webinar? Are you doing all the work? Are your attendees merely listening? Or, do you have your attendees doing some work when you’re teaching ‘live’? If so, it will be easy for you to ‘translate’ that to your online platform.

Use a Handout with Work to be Done

In the webinar I mentioned, I created a handout for each participant with questions for them to answer as they proceeded in the webinar. I addressed a topic, and then provided some ‘time out’ for participants to decide how they could use that idea in their own course. By the time they finished the webinar, they had filled out a page of ideas on how to ‘translate’ that ‘live’ course to an online platform. (See the information below on how to get a copy of that handout).

Question: What work or handout could you provide to use as you introduce topics in your webinar? How could you involve students in completing the questions?

In my next few blogs, we’ll investigate more ways to hold attendees’ attention and increase learning.

Want to watch the video of my webinar Masterclass: How to Take your Classroom Online? I’ll have the video posted by Saturday, with the handouts. Go to www.carlacross.com, and press the Webinars and More Button. You’ll see the post with the video and the handouts available for you.

Masterclass From Classroom to Online

How I can help you go online with confidence:

  1. Contact me to see if a customized webinar series would work for your organization. We’ll work right through the organizational, teaching, and attention engagement challenges. 425-392-6914 or carla@carlacross.com
  2. Take part in my Mastermind Group. In a series of 4 Zoom meetings, over a period of 4 weeks, we’ll translate your course from classroom to online. You’ll have a chance to practice and get feedback, too. Investment: $499, and you can bring a friend FREE if you email me by June 20: carla@carlacross.com.
Have you asked someone to present at your meeting, and they droned on…and on…and your attendees lost interest? Here’s a method with my planner to assure your presenters stay on point.

Do you arrange and/or lead sales meetings? If you do, you’ve probably seen this happen: 

Your presenter rambles into the presentation, wanders around in a vast wasteland of information during the presentation, and then kind of dribbles out of the presentation–no call to action, no close. After that happens a couple of times, your agents don’t want to hear from any more guests or affiliates! 

Don’t Assume the Presenter Knows How to Structure his/her Presentation! 

I’ve led or attended hundreds of real estate sales meetings. Usually, I find the guest presenter (an affiliate or vendor) is anxious to get up in front of our wonderful team and present.

He/she doesn’t know what interests or challenges the audience. He/she doesn’t know how to begin the presentation to get the audience’s attention, how to build a motivating story, and how to create a call to action.

This Presentation Planner Will Help Presenters Organize

After an especially painful group of presentations (5 all in one meeting!), I decided to create a presentation planner for affiliates/guests to use to prepare their presentations. It is based on the concepts and skills I teach in my Instructor Development Workshops and my distance learning version, Train the Trainer. 

Note: I just returned from giving my presentation Knock Their Socks Off: Tips to Make Your Best Presentation Ever, to a national home warranty company. I was so impressed because they wanted to learn the skill of crafting persuasive presentations AND they had set aside time to practice the skill and de-brief. Great skill building and team building session. 

Three Big Questions to Ask your Would-Be Presenters

  1. What’s the challenge agents (or your audience) are facing that your product/service will solve?
  2. Why should the agents (or your audience) listen to your presentation?
  3. What outcomes will agents (or your audience) have as a result from taking the actions you suggest?

Screen Your Presenters BEFORE You Let Them in Front of your Audience!

Here are three things you’ll want to do to screen would-be presenters:

  1. Have them complete the presentation planner here
  2. Ask for a bio from them with testimonials of those who have used their service or product
  3. If the presenter is going to do a course for you, get the course outline (and not just a PowerPoint presentation!) prior to engaging the presenter, along with at least 10 testimonials of those who have attended his/her session (I learned this the hard way after letting an affiliate teach a ‘class’ to my agents and found the course had no outline and the instructor had no real idea of what he was presenting…..)

Following these guidelines and using my presentation planner will assure your sales meetings are a ‘hit’ and your audience walks away with exceptional value.

Grab your Presentation Planner here.

 

There’s no reason to lull yuour audience into slumber! Read how to keep them on the edge of their seats!

Do you do presentations in front of people—such as in real estate offices? You may be a title rep, a home warranty specialist, a mortgage rep, a real estate manager, or a salesperson. In fact, almost all of us must get in front of people and present at some time. But, it’s not something we’re trained for. We probably don’t even realize we CAN gain a process, and get some training, to do a great job! So, we just haltingly get up, open our mouth, and hope something comes out…..

As a long-time speaker and member of the professionals’ National Speaker Association, and trainer of trainers, I’ve learned the importance of presentation—no matter what we do. Here are three big mistakes ‘amateurs’ make in presentations, and three major presentation tips that assure your sales presentations will be professional—and effective.

{See a description of my presentation to teach how to craft and give a persuasive presentation here.}

Mistake #1: Launching Right in Without a Great Opening

Recently, I was at a real estate sales meeting. I heard 5 presenters in a row all start their presentations by ‘rambling’ into them. I wasn’t sure what they wanted to say, why they were there, or why I should listen!

Solution #1: Grab a Great Start

What’s your ‘hook’? How are you going to begin your presentation? With a provocative question? With a relevant story? How does that beginning tie to your theme? Sit down and write down your beginning.

Start with a great ‘hook’—something that grabs their attention.

For example, I give a presentation (usually to affiliates) to teach people how to do a persuasive presentation. As a ‘hook’, I start at the piano. They certainly aren’t expecting that, and it gets their attention right away. Of course, then I segue to the rest of the beginning: Pose the problem, suggest your solution, and build a rosy future for following your recommendations. This works great, too, in an open house to grab the attention of the ‘looker’ who’s trying to avoid you.

Mistake #2: Not developing a cohesive solution to the problem and developing it in the middle of your presentation. Instead, these presenters I heard wandered around in a vast wasteland of incohesive facts, figures, and stores with no relationship or relevance to the ‘theme’ that should have been developed at the beginning.

Solution to #2:  Get Persuasive

You need to be selling your point of view always to your ‘audience’. That means to structure your point of view persuasively. What stories, statistics, and facts do you have to shore up your solution—the solution you promised at the beginning? How persuasive are you here?

Mistake #3: Not Crafting a Great Ending

In some of the presentations I heard, there was no ending. The presenter just ran out of time and sat down! What if you heard your favorite tune and it ended about 4 measures before the ending? It would feel and sound weird, right? Well, a presentation without a logical ending feels and sounds ‘weird’, too.

Your ending should re-state your solution that you developed throughout your presentation. It should motivate your audience to action.

Solution # 3:  Bring it Home with a Great Ending

Have you ever been at a presentation that just puttered out at the end? The speaker said, “Well, we’re out of time.” And you thought, “Good”. Remember, a persuasive presentation is just like a popular tune. Bring back the theme at the end. Close by reminding your audience of the rosy future they will have by following your recommendations. Your job during the persuasive presentation is to persuade.

Here’s my point of view: All presentations that anyone gives should be persuasive. You’re up there to persuade your audience to YOUR [oint of view, not just to regurgitate facts and figures. Otherwise, the audience could simply read a scientific report or watch a video (well, the video may be more interesting than a boring ‘live’ presenter…..)

Does your company ask their reps to do presentations? Are your reps trained, confident, and professional at them? I can help! Check out my presentation, where I teach you how to craft a great persuasive presentation. I offer this to local, regional, and national affiliates and trainers. See it here.