Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.

Archive for real estate course

Have you been doing all your training ‘live’? Yes, it’s preferable, but, you can switch to digital communication and training with confidence. Follow these tips.

Do you need to go ‘digital’? Right now, especially where I am, in Washington state, everyone is huddled in their homes because of the Coronavirus. But, life goes on. This is a great time, to adjust your communication and training strategy to reach out.

I’ve been doing webinars for years, and, I learned so much working with pros like Amy Chorew and the National Association of Realtors doing business planning webinars. I really worked on my technique, and was always rated in the top three presenters.

That’s what many digital attendees say! So, in the next few blogs, I’m going to give you tips on what I learned from the best, the mistakes I’ve made as I’ve learned, and the strategies that will help you create effective digital communications and trainings as we go forward.    

Should you ‘go digital’?  Yes, if you’re a

  • Trainer
  • Coach
  • Manager
  • Team leader
  • Salesperson

and in today’s world, we HAVE to communicate digitally–at least for awhile. The good news is that it forces us to get really good at this type of communication so we can reach more people more effectively. I hate it when I ask people what they think of webinars and they say that last Powerpoint presentation was

boring/dull/repetitive/ill-organized/no fun……..

But, if you’re skilled at presenting digitally, you can

  • Inform
  • Introduce
  • Sell
  • Increase your image

In this series, I’ll help you through 

  • the basics of digital communication, including webinars
  • The most common digital communication/webinar mistakes
  • Some technical aspects of webinars–software, etc.
  • How to create your video call or webinar

What can a webinar do? First, what it can’t do. Don’t expect it to  

Change people’s behavior (it’s not training. It’s education). Webinars are not the magic training bullet we’ve wished for. There are limited objectives you can accomplish by doing a webinar. But, I’ve discoered some methods to help ‘attendees’ internalize and apply what they’re learning (see my Train the Trainer sneak preview below).

Of course, the upside of a digital training/webinar is that

  • People don’t have to travel to get to the an event
  • It’s very cost-effective
  • It puts you in front of new audiences
  • You can make it evergreen (record it and share it)

Some Basic Choices to Make Before You Start

  1. Your vehicle

Which company will you use to deliver your webinar? There are over 100 companies today offering some type of screen sharing. They range from free to $100+ a month. The free versions companies tout are for a limited number of viewers (usually 5-10). After that, figure on paying for the services. Among the most popular services are Zoom, GoTo Meeting, WebEx, and BrightTalk. Whatever you choose, pick a service that will be easy for you! Getting caught in the technicalities while you are trying to be a sparkling presenter is death by webinar.

  1. What’s your message?

Boy, this one seems so easy, and yet, it’s where most of us go way off the rails. Why? We try to do too much in too little time with too little organization! (Just like we do in ‘live’ classes). But, it’s more fatal digitally, because it is more challenging to hold people’s attention. So, the next few tips are critical to the success  of your training.

Decide on your topic. Is it something that would lend itself to a webinar? To find out, study webinars you’ve attended. Do some seem too wishy-washy to have been worth your time? Are some so full of facts and figures you snooze off?

Decide on your objectives. In other words, start with the end in mind.  What do you see, hear, and feel the attendees doing at the end of your presentation?

To write your objectives, start with this sentence,

As a result of this webinar, attendees will____________________________. Examples of objectives for a business planning webinar could be:

  • Understand the flow of the strategic business planning process
  • Be able to differentiate between a vision and a mission statement
  • Be able to pinpoint 3 areas of concern about their business from the previous year

After I’ve written my objectives, I know the basic structure of my webinar. I can prioritize those objectives and start arranging my webinar in the right presentation order.

Your Topic: Overview or Detailed?

Is your topic an overview, or is it more detailed? Decide on the scope of your topic, and your objectives, before going further.

Common webinar mistake: Either being so global there is little information, or being so detailed you lose the audience in facts and figures.

Sound Familiar?

If you’ve taken my Instructor Development Workshop or my distance learning version, Train the Trainer, you’ve learned what objectives are and how to write and apply them in creating your training/presentation/digital class. 

After deciding on your desired delivery company, and drafting your topic and objectives, you’re ready for the next step. In the next blog, we’ll discuss best presentation methods–and common presentation mistakes.

See What a Digital Course Looks LIke and How it’s Organized

Necessity is the mother of invention!!!! Oh, boy, have I learned that! I decided to put my distance learning program in new course software. In doing so, I’ve found out how to help people internalize important concepts and apply them to great, concrete, immediately-useable results. Here’s a sneak preview of my Train the Trainer program. It fulfills the requirement for attendees to teach clock hour approved courses in Washington state, and is accredited for 15 clock hours.

Train the Trainer Sneak Preview

In later posts, I’ll share some strategies I’ve found work really well in creating online presentations and courses that involve, inform, and entertain.

Mar
10

What’s Wrong with This Training?

Posted by: | Comments (0)
Here’s a ‘story problem’ (case study) from my train the trainer programs. See how you do….

What’s wrong with this training?

Most of us managers train……along with the other 100 things we have to do each day. Too often, we tend to ‘grab and go’……our training is not too well thought out–with good reason!

In my Instructor Development Workshop (live) and my online distance learning version of the course, Train the Trainer, I show attendees how to deliver their courses without droning through them.

case study

In case study, we create a situation that reflects real life. This case study can be rather long and complex. We use it to help students grapple with the ‘gray areas’ –just like we have to do in real life. 

What is a ‘case study’?

First, it isn’t what the attorneys tell us. It’s not a case that you, the instructor, talk through and give the answers. Instead, it’s a written situation that asks the students to come to several conclusions.

When is the case study used? It’s used toward the end of your course or module. 

What is the case study for?  To test the students’ judgment, understanding, and application of what you’ve taught.  

Who can (and should) use the delivery method (teaching method) of case study? Anyone who wants to ‘test’ students’ understanding, judgment, and ability to draw conclusions from the course. It’s great for mortgage lenders, title and escrow, attorneys, and home inspectors to use. in my classes, I ask students to create an appropraite case study for their course. 

What does a case study accomplish? It throws the accountability to the student. It lets the students interact, to team build, and to learn from each other. It shows you, the instructor, how well you’ve taught and what you need to review.

Here’s that case study for you. Take a look at the case study I use in my train the trainer courses to see how well students have internalized the concepts taught in my classes. I assign the case study at the end of one class, and we debrief in small groups and then generalize in the large group.  (And it  helps attendees see an example of a case study and how it is used–so they can create their own case studies easily and quickly).

How did you do? Could you name 10 things ‘Sally’ did wrong? 

Grab Great Teaching Methods

Get some new training strategies and step your training up to the next level. See my online program, Train the Trainer, in new course software. It’s fun to do and you learn great methods (plus I give you 8 ready-to-use teaching strategies).  

Take a Sneak Preview here.

If your training is missing the mark, and you’re not getting results, here’s what to do so you get more production and don’t waste your time.

Are you sure you’re offering the right training?

For the next few blogs, I’m offering tips on making your training work better. And, I’ll be offering tips for trainers, too.

Look at your training calendar. If you don’t have one, simply take a 3-month calendar and write in the training you’re providing.

At the end of this article, I’ll give you my Training Calendar Evaluator—a tool to use to see what your training really looks like. I developed this tool when I was regional director for a very large franchise. I wanted to help managers and trainers improve their training programs and calendars.

What’s the ratio of business-producing vs. business supporting training modules you have now in your training plan and calendar?

When I see some training calendars, I can see why their training is not increasing productivity. Most or all of their modules are concerned with business supporting subjects (technical knowledge): Home inspections, the law of agency, websites, social media, etc. That’s all nice, but what does it directly do with creating productivity? Here’s the path to a sale: 

Excerpted from What They Don’t Teach You in Pre-License School (Carla Cross, Noteworthy Publishing, Inc.)

If you want to increase productivity and profits, your training calendar needs to reflect your training in these business-producing areas.

What are you training to that will make a real difference in your productivity and profits next year? Put that in your business plan.

To get my analytical tool, Training Calendar Analysis Tool, click here. I’ve added some questions, too, in most categories, to help you think through these decisions and come up with a blazingly good training program.

Let me know the changes you’ve made based on your evaluation. I want to help you create training with impact, with less work from you!

Help for your Training and Trainers

Do you provide training for your presenters and trainers? I’d love to help you, and them, learn and practice these types of great, quickly applicable strategies. I do trainings and presentations for Realtor trainers, trainers of real estate companies, and affiliates.

Get in touch with me and we’ll talk about your needs. I customize each presentation, too, for YOUR specific audience needs. My background as a performing musician, coupled with my real estate sales, leadership, and training experience, gives me a unique ‘take’ on training trainers. I’d love to help you!  

Are you rewarding the behaviors you want? And, if so, how?

In this series, I’ll be providing tips to trainers, managers, and coaches on how to get behavior change–in the most positive way. That’s the way to move people forward with confidence.

Whether you’re a trainer, a manager, or a coach, you want to see changes (for the better) in your ‘clients’. How can you accomplish that?

By catching someone doing something they should keep ‘in their repertoire’ and rewarding it.

They want to keep their audience’s attention. I’ll be blogging about that during this series. Right now, I want to narrow this down and talk about one way to get and keep your audience’s attention–and it works to motivate anyone you’re working with:

Behavior that’s rewarded is repeated.

That’s the good news–and the bad news. Generally, when you compliment or reward someone for a good behavior, they will continue that behavior. But, in addition, people will repeat bad behaviors, too, if they are rewarded for them (the prisons are filled with people who demonstrate this truism).

Negative Nellies or Bash ‘Em Bobs?

To further complicate matters, some people were raised with negative reinforcement, and respond primarily to negative reinforcement (“you’re not good enough, you’ll never be able to do this, etc.”) These are the people who beat themselves up dozens of times in their heads for any mistake they make. In evaluations, they’re always hard on others. I had one of these people tell me, “You were great, but I only gave you 8 out of 10. I never give anyone a ’10.” Well, guess what, he is harder on himself that anyone else! That’s a tough way to live, but someone people always look at the dark side.

Accentuating the Positive

I don’t think, generally, that using negative reinforcement is a good strategy to employ, whether in or out of the classroom. So, I’m going to concentrate here on positive reinforcement, and specifically how to do it in the classroom. 

Getting and Keeping Their Attention in the Classroom with Rewards

I just did an instructor update with the very capable instructors of the Realtors of South Central Kansas. One of the topics they requested was some strategies to get and keep the audience’s attention. Let’s zero in, then, on one surefire way to do that, and it’s quick and easy to implement. Not only does it keep people’s attention, it rewards them for those positive behaviors.

For example: What do you do, as an instructor, when someone does a great job in a role play you’ve set up? You reward that behavior. So, here’s the principle: 

Use giveaways for great performance.

What do I mean? Here are some:

One of your favorite books (especially related to your topic)

A pamphlet or book you wrote (I have a small book, literally a ‘small book’ of Big Ideas, that is perfect for this. See it here.*

A CD or DVD

Starbucks card

Entry into a future seminar you’re giving/webinar, etc.

*I’m doing a presentation for Fidelity National Home Warranty Company next month, on how to present at sales meetings to grab people’s attention. So, guess what I’m going to be giving to the facilitators? You got it, the Small Book of Big Ideas!

You’ll Have Everyone’s Attention!

When you reward someone in front of others for a great performance, or being the leader of a group, or being reporter, you can be assured everyone will pay attention. You’re taking the spotlight off yourself and putting it on one of your audience members. 

The big question: What are you doing with your students in the classroom that sets up an opportunity to provide positive reinforcement with rewards? (like role play, reporting, small group facilitation, etc.).

Remember, behavior that’s rewarded is repeated, and you’ll grab and keep their attention!

 

 

 

 

 

teacher at boardTrainers: Are you after better performance–or just giving them more knowledge?

Are you standing in front of your students to create better performance, or more knowledge?

I learned this the hard way. After graduating with a degree in piano performance, I applied to and had been awarded a scholarship to UCLA as a graduate assistant in the music department. But, after I was at UCLA a few weeks, I became disillusioned, for I found out that the UCLA music department was all about ‘knowledge’, not performance. Professors earned tenure by publishing papers about sixteenth century Elizabethan madrigals–but they didn’t have to be able to play the madrigals…My interest and experience in music had been performance.

Are You After Better Performance or More Knowledge?

I’ve never forgotten that lesson about the difference in the knowledge about something–and the performance of it. Which is more important in what you are teaching? What do you want your students to be able to do as a result of your presentation/training? Sure, just like musical performance, you must have some technique to perform. But, also like musical performance, lots of knowledge doesn’t make you a good performer.

If You Want Better Performance…

Here are five areas to look at to assure you’re creating performers, not just know-it alls.

1. What percent of your program is instructor focused? That is, the instructor performs. If it’s more than 50%, you have a knowledge-heavy program. Model your program like the piano teacher teaches piano. He talks very little, demonstrates some, and listens to the student play and gives positive reinforcement and re-direction.

The teacher knows he taught because the student can play.

2. Do you choose your instructors based on their knowledge and their ability to deliver the message attractively? Start choosing your instructors, instead, on their ability to facilitate performance. They should be able to demonstrate a role play, set up a role play, and draw conclusions. Like great piano teachers create increasingly difficult programs for their students, your instructors should be able to craft ever-increasing difficult rule plays.

Think of them as creators of ‘virtual reality’.

3. Who is held accountable for the program–the instructors or the students? In most programs, we ‘relieve’ the instructor if he doesn’t get good reviews from the students. The instructor’s the only one accountable. Turn it around. 75% of the accountability should be on the students to demonstrate they have learned the skill. Why? Because, without student accountability, managers get your ‘graduates’ who can’t perform.

4. Is your focus on curriculum? Are you attempting to create value for the program to management or owners by providing more information than the other school? Most training programs could cut 50% of their curriculum and graduate better performers. Instead of focusing on curriculum, create your program as ‘virtual reality’. Have a system that provides a series of “performance building blocks”. Don’t tell them all about playing a concerto. Just tell them enough to let them ‘get their fingers on the keys’.

5. Are the objectives of your program knowledge-based? How do the students graduate from your program? Do they pass a written exam? Managers want a graduate who can perform the activities of a real estate salesperson to reasonably high performance standards. A good training program should identify, teach, observe, and coach performance in several critical performance areas until the student can perform well enough to graduate.

The Right Performance Test

As a piano performance major, each term, I had to play a ‘mini-recital’ in the music auditorium for an audience of four–all piano professors. I couldn’t just talk about music theory, or answer a multiple choice exam. I had to play. And, to pass the ‘course’, I had to play to certain set performance standards. The more your training program resembles the ‘virtual reality’ of your specific performance, the more valuable your program to the people who hired your students –and you.

Raise Your Trainers’ Level of Performance

Carla is helping trainers everywhere become even better at what they do. Why not invite her to work with your association or company? Here are some of the areas Carla addresses:

  • How to put more participation into your courses (so you quit boring them to tears)
  • How to give students a much different experience, by using creative, effective training methods
  • How to arrange your course so it has a natural ‘flow’ and students are really competent by the end of the course
  • Invest in your faculty. They will go out and recruit more great faculty members and your training program with grow with purpose!

Contact Carla at carla@carlacross.com or 425-392-6914. She’ll find out your needs and customize a program just for you.

How many times have you walked into a training room to teach and found it arranged improperly? Here’s how to assure you start right BEFORE training begins!

Trainers: Here are some pointers on setting up your room so you achieve the highest learning from your efforts. (excerpted from my upcoming Train the Trainer 2.0 distance learning course–all in new software; coming in November).

Note: At the end of this blog, grab my schematic of various room configurations. Decide which is best for your training purposes.

Many times I walk into a room and it’s not set up right, even though I gave the meeting planner a schematic of exactly how I want the room arranged. I have to be there at least an hour before to get it set up right (and I highly recommend you always check out the room beforehand and get to the meeting room an hour before you speak).

The Magic of the Chevron

What do I mean by chevron? That means the chairs or desks are arranged in a V, with the point at the back of the room. The reason for the V is that the people at the outside corners of the room, or along the side of the room, can see the instructor. If the desks or chairs are arranged straight across the room, the students are not facing toward where you are in the middle.

What about Round Tables?

 Round tables are great if you’re facilitating a lot and people are going to work together. But, round tables may work against you because they take up a lot of room. Let’s say you’ve got 100 people in the room and they’re at round tables. You’ve got a lot of space to cover. Also, if you’re going to be switching deliveries often (that’s how you teach, to avoid lecture) (and I hope you are), you may be asking people to switch tables frequently and that can be confusing. Be sure you match your room configuration with the kind of teaching that you’re going to do.

Is the Room Big Enough?

Sometimes the room isn’t big enough. When I’m doing this distance learning Train the Trainer class as a live class, (Instructor Development Workshop--coming up Oct. 3-4, 2019 in Bellevue, Wa), I need to have a room at least twice as big as one would need if I was just doing a lecture; because I’m dividing people up and they have to have room to roam. They have to have room to do exercises, And, on day two, students are going to actually do a presentation to their peers. I either have to have quite a large room where I can separate into groups of eight or nine people, or I have to have two or three rooms depending on how big the class is. Do you have some special considerations? Be sure to spell them out to your meeting planner prior to your presentation.

Communicate with Your Meeting Planner

Be sure to communicate with the meeting planner the room space you need. I have a 3-page schematic and description for my Instructor Development Workshop set-up so I don’t have any surprises when I get to the room!

Grab the schematic on room configurations here.

 

 

 

 

 

Here are four ways to avoid boring them to tears in a training session.

I just sat in on a training session for new real estate agents, and I had trouble sitting there. Why? Because the presenter was using almost all lecture.  Yes, the agents were listening intently. Yes, they seemed eager to learn. But, that lecture was not helping them learn. They needed to get involved!

Not only that, the students were new real estate agents, scared of a new career in which everything was up to them! They needed exercises to get confidence, to create ‘buddies’, and to meld as a team.

So, instead of lecturing, try breaking up your presenter-directed lecture with these techniques:

  1. Do a warm-up to loosen up everyone, teamify, have fun, and show that it’s going to be an exciting, fun-filled, course (more about how to do a warm-up in another blog).
  2. Instead of asking a question and letting people raise their hands to answer, turn it over to the group, and work in small groups to come up with answers. Then, name a reporter and compare answers (this is the task force, which I’ll also blog about later). This makes it much more interesting to the people, they get to know each other, and they gain confidence that then can come up with good answers.
  3. Pair up people to have them compare opinions, thoughts, and answers. You’ll be starting the buddy system now.
  4. Use accountability: Do you have it built in? You’ll want to build in assignments to complete so the students are learning in the field. That way, they’ll pay much more attention to you and learn a lot more.

Your turn:

How can you use these methods to wake up your students, get them involved, and get them learning at a much higher level?

 

Here’s a great way to teach: the case study. It’s a technique almost every trainer/presenter can use to break up that monotomous and less than effective teaching method too many of us rely on–the lecture.

This month, I’m focusing on training and trainers. Why? Because you actually have the ability to change lives!

In my last blog, I provided a video on the case study.

What’s a case study?

A small group exercise that has people working on a ‘story problem’. This ‘story problem’ can be quite intricate and long. It should have elements that you’ve taught earlier. Usually, case studies are given toward the end of the course to put judgment to work and check learning. It has the ‘story problem’. Then, it asks students to make decisions about the ‘story’ based on what they’ve learned in your course.

Click here for an example of a case study I use when I teach Instructor Development Workshop.

Why Use a Case Study?

. It also tells you if you need to spend some time in certain areas.

Get More Great Reviews, Too!

The bonus for your using the case study? You’ll get more students really enjoying the course, learning better, and giving you great reviews!

Gain My Perspective on Teaching AND New Skills!

Want more teaching skills? Join me for one of my instructor workshops. They have 15 clock hours and fulfill the qualifications to become an instructor in Washington state for clock hour courses. The next one ‘live’ is coming up Oct. 3-4 in Bellevue. See more here.

Or, if you want to get certified to teach clock hour courses and learn great new teaching skills ‘on your own time’, check out my distance learning version of the course, Train the Trainer.

Have you already taken instructor courses? If so, you’ll love my advanced course, Beyond the Basics: Training Techniques to Make that Course Come Alive. We use your course and put exciting, innovative teaching methods into it so you gain confidence AND the skills to energize your courses. I’m teaching this course ‘live’ Oct. 23-24 in Bellevue (7.5 clock hours, too).

Top tips for trainers: Use the Case Study.

This month, I’m focused on helping trainers refine their skills. So, I’ll be sharing some short videos I’ve made to explain various types of teaching techniques.

Is lecture your favorite method of teaching? Maybe you think it’s your only way! Wrong!!!! In fact, relying on lecture and ‘wimpy’ discussion makes you lose control of your audience–and bore them to tears. Instead, use what we trainers term ‘alternative delivery methods’–teaching alternatives to lecture. Your students will learn much more, will be more participative–and love you to death!

Watch this video on ‘case study’–one of the teaching techniques almost every instructor can put into almost every class.

Want more teaching skills? Join me for one of my instructor workshops. They have 15 clock hours and fulfill the qualifications to become an instructor in Washington state for clock hour courses. The next one ‘live’ is coming up Oct. 3-4 in Bellevue. See more here.

Or, if you want to get certified to teach clock hour courses and learn great new teaching skills ‘on your own time’, check out my distance learning version of the course, Train the Trainer.

Have you already taken instructor courses? If so, you’ll love my advanced course, Beyond the Basics: Training Techniques to Make that Course Come Alive. We use your course and put exciting, innovative teaching methods into it so you gain confidence AND the skills to energize your courses. I’m teaching this course ‘live’ Oct. 23-24 in Bellevue (7.5 clock hours, too).

You can always see all my courses, the calendar, and resources at www.crossinstitute.com.

Here’s how not to have an out-of-control classroom!

In an earlier blog, I gave you some tips to controlling audiences. There’s no reason your class attendees should feel the class is out of control. After all, it’s up to us to keep that class interested, interesting, and moving. Here are more tips to do just that.

  1. Limit the general discussion. You are behind time (You did time your class and put your time frame on your outline, didn’t you?). You see 5 hands raised and you need to move on. Here’s the phrase:

We have time for 2 more questions.

2. Stop the chatty Kathys. There are a few techniques you can use that work.

Walk away from Kathy so she can’t catch your eye and/or wave her hand in your face.

Ask each person to write it down first. (stops the hand jerking into the air!)

Ask the person to tell another person, not the whole group.

Ask for feedback this way: What did you hear {your work partner} say that you really liked?

Quit teaching only from the front of the room. Be sure you can walk down the aisle, and, if you have a mike, it allows you to do so. Making eye contact and respecting the learners in all parts of the room is graceful and effective.

Handling Really Tough Situations

Sometimes, once in a great while, someone just has a meltdown. If that happens, take a short break. Take that person out of the class (never, ever address a concern in front of others, or try to rival a stand-up comedian, the sarcastic but always funny Don Rickles. You aren’t and you’ll lose). Use this dialogue when you get that person alone:

“I’m feeling badly {be sure and use the word feeling} about what’s going on in there. What can I do to make this a good learning experience for you?” Or, “We need to move ahead and can’t seem to do so. What can I do for you so we can move ahead together?”

When all else fails, personally and privately invite that person out of the class.

Who is Important?

The learning of the majority of the class is what is important. It’s up to you as training/facilitator/presenter to gain and use the skills that assure a great course experience. In my opinion, it’s not the ‘student’s fault he/she is successful at disrupting the class (most of the time!). It’s the inability of the instructor to artfully use the strategies above to defuse the situation.

Keep honing those skills, and thank you for dedicating your experience to our industry!

P. S. Don’t forget to gain 42 Innovative Presentation Methods that increase your effectiveness, click here.

Ultimate_RE_Trainer

Tips, Tricks, and Just Plan Great Strategies for the Real Estate Trainer

It’s harder than ever to provide effective training today. So, we need all the new strategies we can get! The Ultimate Real Estate Trainer’s Guide helps you through all types of situations, and provides dozens of ideas for you to use. See it here. 164 pages/4 audios. $129.95 plus shipping. Click here to find out more.