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Archive for real estate online training

Challenged with ‘translating’ your course construction from ‘live’ to online?

Presenting online? Here’s a great way to keep audience attention. 

Do you present or teach courses? You probably have done most of your teaching ‘live’–in the classroom. Though sometimes it’s hard to keep your attendees’ attention in the classroom, it’s much harder when you’re online. 

Going from ‘Live’ to Online

Recently, I did a webinar on how to take your classroom online. In the pre-webinar survey, I asked attendees their biggest concerns. About 70% of the concerns were

how to hold the audience’s attention online.

No wonder.

One Great Method to Re-Focus Your Audience’s Attention

Think back through a ‘live’ course you taught recently. Remember a question you asked to launch a discussion? How could you get your audience’s attention and interest online with that question? Use the question as a poll.

How to Insert a Poll

Polls are a great way to gather information about your audience and use that information as a ‘bridge’ from one section of your course to another. It’s also a good way to capture an audience’s attention toward the beginning of the online session. 

Where to place your poll:

At the beginning. You can start your course with a poll that will let you and your audience know important facts or opinions about your subject.

As a bridge between sections of your course. Think of a section of your course where you could gather information. For example, when I’m doing the webinar I’ve mentioned here, I ask attendees the amount of time they can concentrate online. Then, I use those poll results to start the section on ‘how to hold attendees’ attention online’.

Important: Be sure to relate the poll results to the topic you’re exploring.

How Many Polls?

In a 45-minute webinar, you’ll want to use 3-5 polls. Don’t overuse polls, however. They are becoming so popular that they’re in danger of being used too often. When that happens, people won’t respond.

Tip when using a poll: Write the poll question on a slide, so attendees can see the poll question before it comes up in the webinar. Or, if you aren’t using a ‘poll’ feature, you can write the poll in the chat box, and have your attendees answer in the chat box. Caveat: You can get overwhelmed with answers if you have lots of attendees!!!! 

Other Attendee-Involving Strategies

You’ll also want to use other attendee-involving strategies like

  • Questions
  • Chat
  • Games
  • Small groups
  • Activity plan

Translating your Classroom to Online Success Takes Some Work

By answering my questions above concerning your course, you can prepare that course for online ‘translation’. You’ll gain audience participation, audience accountability, and great feedback on your course.

 

Masterclass From Classroom to Online

Is Your Online Course as Spectacular as You can Make It?

If you’ve sat through those boring online presentations, you know there’s lots of work we instructors need to do to improve our game online. I’m creating Mastermind groups to tackle this question. We’ll work in small groups to translate your ‘live’ classroom course to a dynamic, vibrant, effective online format. Email me at carla@carlacross.com or call me for more information: 425-392-6914. I’ll help you slay the dragon and become a master at online presentations!

Don’t just turn on the camera! It takes a completely different skill set to teach online.

Here are the three biggest mistakes I see when people take their classrooms online. It’s here, and it’s not going away. We have to ‘translate our classroom to online format.

The mistakes:

  1. Trying to teach just like you do in the classroom.

I know. You’re charming. You’re engaging. You can keep a 100-person audience’s attention when you’re ‘live’. Why? Because you have

a. the ability to move around — physically engage them watching you

b. the ability to draw them into discussion by looking at each person and encouraging a dialogue

c. the ability still use only one delivery method (way to teach) and overcome the ‘one trick pony’ syndrome that too many instructors have–only or two methods to teach (lecture and discussion)  

You read it above. The problem is that none of those conditions exist when you’re teaching online. In other words: You can’t engage the audience online as easily as you do in person.

Question: Is that you? Picture yourself in the classroom. How are you engaging with your students? Is it all ‘your show’? Do you just rely on lecture and discussion? 

The solution: Re-write your presentation or course FIRST–before you try to teach it online. When you re-write, blend in other teaching methods besides lecture and discussion (like task force, role play, case study, small group work). See examples of these ‘delivery’ (teaching) methods at Train the Trainer.com, my online train the trainer course. Then, you will have the ideas you need to provide effective audience interaction.

2. Not having frequent engagement of the audience.

When I survey instructors that I work with, I find that their biggest concern is how to engage the audience online. No wonder! The methods instructors use to engage in the classroom just aren’t available to them (in that format) when they go online. For some tips on ‘translating’ your teaching methods from classroom to online, see my webinar on going from classroom to online and grab the handouts at www.carlacross.com. 

How are you engaging your audience now? A tip:

Experts say you need to engage your audience at least every 5-6 minutes. How are you doing on that score?

3. Relying on those ineffective slides you used in the classroom.

The slides you got away with using in the classroom just aren’t going to make it today.  Why?

a. Too many words

b. not enough pictures

c. not engaging or provoking

And, worst of all, we stay on one slide way too long. Rule of thumb: In an online presentation, change your slides at least every 1.5 minutes. Here’s your best online presentation tip for slides: Take up  1/2 to 1.5 minutes per slide, no more. That means, in a 45-minute presentation, you’ll need 30-45 slides! For many more tips on your effective online presentation, seehttps://carla-cross.com/category/what-is-new/. 

Masterclass From Classroom to Online
Is your online training as good as it could be? Join us to become a more effective online trainer!

Do you want to engage your audience more effectively? Do you want to become comfortable and confident when you’re teaching online?

Join our Mastermind group, where we’ll

Work on taking your classroom online

Put in effective audience engagement online–at the right places and times

Devise ingenious audience participation and engagement tools and games to surprise and delight them

Use sound and visuals to keep your audience’s attention

Avoid common mistakes made when going online

Email carla@carlacross.com to find out the next Mastermind dates and how you can take part:

4 sessions over a 4 week period. It will be fun, exciting, and will pay off in more teaching jobs and more clients.

One of an instructor’s greatest fears is that we’ll lose people’s attention. Here’s a way to keep their attention AND increase learning.

Do you do online training? If you’re like most of us, the bulk of our training was done in the ‘live’ classroom. Not so today. And, the prediction is that we’ll continue to do much more training online–forever.

Some Of Our Greatest Concerns When we Go Online

In the webinars I’ve been doing, I asked the audience for topics for me to address.

 And, no wonder. In the classroom, we can talk through three hours, and, if we’re entertaining and we engage the audience, we can get away with that one method of delivering our message.  (I say ‘get away’ because we need to learn and use more than one or two training methods!). It’s not so easy when we’re training online! Just talking through the time frame won’t hold our audience’s attention,  or get participation.  

How to Solve the Problem

As instructors have found, you can’t just turn on the camera and talk! So, how do you use various methods to engage your audience and increase learning? First, you must decide where and how you want participation. Then, you include those methods in your online course. Below, you’ll see an invitation to join me for a Masterminds series where we’ll ‘translate’ your classroom course to an effective online presentation or series.

Several Methods to Engage your Audience in Online Courses

Below, I’m inviting you to see my recorded webinar on how to take your class online. You’ll see several methods to engage your audience, and I’ll demonstrate several to you. Count the number of times I asked the audience to engage (you’ll find 11 or 12 in an hour session!). 

Great Audience Engagement Tool: Use a Handout with Work to be Done

In the webinar I mentioned, I created a handout for each participant with questions for them to answer as they proceeded in the webinar. I addressed a topic, and then provided some ‘time out’ for participants to decide how they could use that idea in their own course. By the time they finished the webinar, they had filled out a page of ideas on how to ‘translate’ that ‘live’ course to an online platform. Use this handout as you go through the webinar to ‘translate’ your course as you go. You’ll end the hour with several ideas ready to put to work as you re-create your course online.

Question: What work or handout could you provide to use as you introduced topics in your webinar? How could you involve students in completing the questions? What could you do with your course handout in subsequent series? How could you use it in forums or small groups to engage your students?

In my next few blogs, we’ll investigate more ways to hold attendees’ attention and increase learning.

Want to watch the video of my webinar Masterclass: How to Take your Classroom Online?  Go to www.carlacross.com, and press the Webinars and More Button. You’ll see the post with the video and the handouts available for you.

How I can help you go online with confidence:

 

Join us and then launch your online course with confidence!

From classroom to online: Why can’t we keep the audience’s attention like we do in the classroom?

The situation: We real estate instructors are good talkers.  (as are most instructors in all fields). That’s one of the reasons we love to teach. We love to impart our knowledge. Most of our teaching has been done ‘live’. In a ‘live’ classroom, we can get away with talking (we call it ‘lecturing’) for the whole class–we think.

At least, we have a fighting chance at keeping our attendees’ attention, because we’re animated, funny, and compelling–and we tell great stories.  The students love us, because we have asked them to have no accountability for their own learning. In addition, they love to be entertained! (Well, at least that’s true for some of us….)

Not many teaching methods are employed in the ‘live’ classroom.

Why don’t we use more teaching methods? 

  1. We’re creatures of habit, and we have honed our skills in these two areas. We don’t want to give that up to try some new methods.
  2. We believe that talking to or with our attendees is the best way to teach. True, it’s the best way to impart lots of information fast. However, studies show that students will not retain much of the information!
  3. We just don’t know how to teach in any other ways.
  4. Sad truth: We may be too lazy or uninspired to expand our teaching methods.

The inadequacies really show up when we go online. In a week, I’m doing a webinar on how to take your classroom online. In the pre-webinar survey, I asked attendees their biggest concerns. About 70% of the concerns were

how to hold the audience’s attention online.

No wonder. Because we’ve relied on instructor-focused training, we attempt to merely turn on the camera and talk as though our audience were with us in the classroom. We’ve found out that doesn’t work to keep an audience’s attention online.   

Adjustments We Must Make to Be Effective Online

First, before we re-create that course online, we must look at our classroom version of our course. Ask yourself:

Does the course organized to teach to measurable objectives (what will the student be able to do at the end?)–or, is it just organized by subject?

If it isn’t organized to objectives, it will be very difficult to create meaningful attendee activities to get and keep their attention.

Is the class ‘choreographed’ with several teaching methods (we call these ‘alternative delivery methods’) that provide relief from lecture and discussion (like task force, case study, role play, and activity plan)?

If the class is taught only with lecture and discussion, the instructor will find it difficult to involve the online attendees in learning.

Does the class consist of fact-heavy information, delivered from the lectern? If so, how can we re-purpose all this information so it doesn’t overwhelm the online course?

In the online course, some of the information must be ‘pruned out’. What are some alternative methods of providing that information?

What accountability does the student have in the class for learning?

If  no accountability, it’s more difficult to engage your audience.

Answering these questions will show us the adjustments that must be made in the class prior to creating the online version.

Want more information on instructor methods and course creation? See my online course Train the Trainer, which is accredited for 15 clock hours of Washington state continuing education credit. It fulfills the qualifications to teach clock hour courses in Washington state. 

More on Creating that Online Version of your Course and Involving your Attendees

In my next blog, we’ll investigate the easiest ways to involve your audience online. This is especially helpful to those who rely on lecture and discussion. 

Free Webinar June 11

Masterclass From Classroom to Online
Create focused online training that keeps your audience’s attention.

If you’re facing challenges of translating your ‘live’ classroom to online, join us for Masterclass: How to Go from Classroom to Online.

When: June 11 (Thursday)

Time: 10-11 am PDT

Click here to register.

You’ll learn how to create a great course structure, how to hold your audience’s attention, how to add variety to your course, and tips to present your classroom course for a successful online event. This webinar is created especially for those trainers presenting to real estate professionals–and valuable for anyone who wants to ‘translate’ their classroom course to a professional online experience.  I’ve added a worksheet for you so you can instantly ‘translate’ the webinar information to your own online course.

As a three-decade trainer of real estate trainers, I’ve learned the special presentation methods needed to keep and hold real estate professionals’ attention. I’ll show you how to include these in your online course structure.

Bonus for attending: A 2-page checklist to use to take your classroom course online with verve.)

Click here to register. (By the way, when you register, you’ll get a survey to let me know what you want me to address, so the webinar will be most valuable to you.)

Even ‘live’, you can lose the attention of your audience. Read one method to keep your audience’s attention online.

How do you keep your audience’s attention when you go from classroom to online? That was the biggest concern my audience expressed in the survey prior to my webinar, Masterclass: How to Go from Classroom to Online. (See below for information. I’m doing the webinar again June 11, with special emphasize on how to keep the audience’s attention). 

The Problem We’ve Unwittingly Created in our Classroom Teaching

When we’re teaching ‘live’, we tend to use two ‘delivery methods’. (‘Delivery methods are the methods we use to teach). We rely on

lecture

discussion

In other words, we’re speaking to the whole audience the whole time. It works, to some extent, when we’re ‘live’, because we are good talkers. We get lots of reaction and input from our audience (especially certain audiences, like real estate pros). It’s easy for us. We don’t have to get skilled in any other delivery methods (like task force, role play, activity plan). 

Question: How much of the time do you lecture or hold discussions (so you’re talking to or with your whole group) when you’re teaching ‘live’?

Caveat:

Why? Because going online requires we flex our teaching methods and use the online tools available to us. 

Why the Challenge?

Most of us use lots of lecture and discussion in the classroom. How are you going to use discussion (the only method many instructors use ‘live’) when you go online?

Most of the time, your audience online is muted. You can’t just ask a question and hope to get an answer. And, if you unmute the whole audience, you may have a fruit basket upset, if you have a large audience. 

What to Use Online if You’ve Relied on Lecture and Discussion

Think back through a ‘live’ course you taught recently. Think of a question you asked during a discussion. How could you get your audience’s attention and interest online with that question? Substitute that question with a poll.

Use a Poll

Polls are a great way to gather information about your audience and use that information as a ‘bridge’ from one section of your course to another. It’s also a good way to capture an audience’s attention toward the beginning of the online session. (See my webinar for tips on constructing that webinar, too).  

Where to place your poll:

Think of a section of your course where you could gather information. For example, when I’m doing the webinar I’ve mentioned here, I ask attendees the amount of time they can concentrate online. Then, I use those poll results to  start the section on ‘how to hold attendees’ attention online’.

Question: Where could you place a poll?

In my next blog, we’ll investigate more methods to get and keep your audience’s attention when you go from classroom to online.

What’s your challenge in taking your classroom to online? Let me know and I’ll give you some tips.

Masterclass: How to Go from Classroom to Online

Masterclass From Classroom to Online

If you’re facing challenges of translating your ‘live’ classroom to online, join us for Masterclass: How to Go from Classroom to Online.

When: June 11 (Thursday)

Time: 10-11 am PDT

Click here to register.

You’ll learn how to create a great course structure, how to hold your audience’s attention, how to add variety to your course, and tips to present your classroom course for a successful online event. This webinar is created especially for those trainers presenting to real estate professionals–and valuable for anyone who wants to ‘translate’ their classroom course to a professional online experience. 

As a three-decade trainer of real estate trainers, I’ve learned the special presentation methods needed to keep and hold real estate professionals’ attention. I’ll show you how to include these in your online course structure.

Bonus for attending: A 2-page checklist to use to take your classroom course online with verve.)

Click here to register. (By the way, when you register, you’ll get a survey to let me know what you want me to address, so the webinar will be most valuable to you.)

Apr
30

Connections, not Sales

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Are your agents giving a ‘hand up’ to their clients at this time? Making connections?

Connections, Not Sales

The biggest change in your agent’s real estate business plan has to be in their short-term goals. All business plans have a lead generation component. That means we’re actively looking for listing leads and buyer leads. Our dialogues and our marketing materials are designed to bring us those leads.

 What does that mean? That means our communication needs to be

  • Supportive
  • Positive
  • Helpful
  • Meaningful
  • Relationship-based

That means we’re not looking for that big, money-making result. We’re really in a

“pre-lead” phase.

Why Connections?

Remember Maslow’s Hierarchy of Needs? It states that we must meet the lowest unmet need before we can be motivated to meet higher needs. What are the majority of people’s needs now?

  • Comfort
  • Shelter
  • Enough food and supplies (toilet paper!)
  • Fear of sickness
  • Fear of losing one’s job—or of making payments

Where are we on Maslow’s Hierarchy? We are close to the bottom—that need to meet very basic needs. Maslow calls those Safety or Security needs. That’s why agents’ messages have to be reassuring. You have to establish trust. You have to provide a safe harbor for your clients and potential clients.

Re-Designing that Business Plan

Instead of thinking ‘how am I going to get leads’? Think ‘how am I going to connect’? Help your agents design messages to their best target markets with connection as their goal. That means, too, that you must identify those markets and make your messages meaningful to those markets.

I just did a complimentary webinar for Real Estate Professionals called “Build Your Business Right Now to Position for Success Later”.

You can  see the video and grab the materials at my websiteI also have a 60-Day Business Plan template for all attendees so they can easily complete their plans. 

Outcomes of a Re-Designed Plan

The irony of this re-design is that your agents are going to create listing and sales opportunities because your client base is looking for that connection now. When they find it, they will walk one step closer to a transaction with you—even when you didn’t ask. The danger in ‘laying out’ (as we say in the music performance business when we’re told not to play) is that you’ll be way behind the curve when the market comes back. Those people agents considered clients found the agents were a ‘secret agent’ when they needed connections and information. They have turned to a new source of connections because you didn’t communicate. Don’t let that happen.

Start Today

From working with hundreds of real estate professionals during this time, I know clients are so grateful for these connections. Each agent has something to offer. Don’t keep it a secret. Help your agents share information, concern, and a positive attitude today. Not only will you reap real estate business in the future, they will feel better for having given value to their clients.     

 

 

We’re in a situation we’ve never faced before. Do you consider this an ‘interruption’ or an opportunity?

Is this an interruption or an opportunity?

We’ve never faced this kind of situation. Yes, we’ve been through and weathered the slumps. We’ve helped our agents change their strategies from sellers’ to buyers’ markets and back again. But, this is somewhat different.

Consider This a Unique Leadership Opportunity

On April 23, at 10 am PDT, I’ll be presenting a webinar for leadership on how to seize this time as an opportunity to lead. 

For many agents (I estimate it’s about 75% or more), this time is seen as an interruption of a great market. These agents have depended on

the market driving their businesses.

Now, in an instant, 

the agents must drive the market themselves.

But, most agents are not going to make that shift alone. You need to lead them to the concept that they now drive the market–and show them how to do that.

The Leadership Actions to Reveal Opportunities to Agents

How can you implement specific actions that work now to get your agents back into the business and connecting with their client base? Here are four methods to do just that. In the webinar, I’ll show you how to

  1. Motivate your team members to communicate value to their client base
  2. Mobilize your team to gain exceptional support
  3. Re-focus each of your agents by helping them implement a 60-Day Pivot Business Plan*
  4. Up’ your communication with specific changes

*You’ll receive my 60-Day Pivot Business Plan as my ‘thank you’ for attending this webinar. I’ll show you how to use this plan to coach your agents.

Special circumstances require special leadership actions. How have you lead your agents from an ‘interruption mindset’ to an ‘opportunity mindset’?

Leadership:

The Right

Actions to

Take

Now to

Assure Profits

Later

Join me for this fast-paced, 45-minute webinar exclusively for leadership April 23 (Thursday), at 10 am PDT. Click here for more information and to register.