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All Articles
1.5 min readPublished On: May 16, 2012Press Releases: The Hidden PR Power Tool
You've just created a new real estate course that is getting great results. But, nobody's showing up. You just hired [...]
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- 2.5 min readPublished On: May 11, 2012
How’s your PR? What PR?
How's your PR? What PR? Are you taking advantage of FREE marketing? You should. I hear brokers say 'I'm too [...]
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- 3.1 min readPublished On: May 8, 2012
No Cost, No Sweat, High Return Little Marketing Tool You Need to Teach Your Agents to Use
Everyone is trying to sell your agents high tech, automatic return programs. And, they're not cheap. But, there's one tool [...]
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2.2 min readPublished On: May 3, 2012Do Your Agents Have a Trust ‘Issue’ with their Clients?
Do your agents have a trust 'issue' with their clients? (Look for the Trust Evaluator link below. Use it with [...]
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2.8 min readPublished On: April 30, 2012‘Attraction’ is Key in Recruiting: How ‘Attractive’ are You?
How 'attractive' are you in recruiting? Being a�?attractivea�� is a powerful magnet effective recruiters develop. What do I mean by [...]
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0.6 min readPublished On: April 25, 2012The Bottom Line: What a Recruiting Mistake Costs You
What does a recruiting mistake cost you? Many brokers have told me it costs them nothing. Pshaw! It costs a [...]
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2.4 min readPublished On: April 24, 2012Hire a New Agent? You May Have Just Lost $30,000
Did you just hire a new agent? What's your success rate with agents? Do you know? Do you know how [...]
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1.9 min readPublished On: April 23, 2012Brokers: Why Aren’t Your New Agents Succeeding?
Brokers: Why aren't your new agents succeeding? (half are failing in their first year; another 25% fail in their second [...]
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2.3 min readPublished On: April 19, 2012From a Musician’s Perspective: How to Create a Follower and a Fan
I just created a new business page for Carla Cross & Co. on Facebook. (Hey--join and take part in contests, [...]
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3.5 min readPublished On: April 13, 2012Termination: Is Yours Graceful or G–Awful?
How would you rate your termination system: graceful or g--awful? How to let someone go fairly--with grace--is a huge challenge [...]
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2.8 min readPublished On: April 9, 2012Managers: What’s your ‘Inspiration’ Quotient?
What's your "Inspiration Quotient"? Often, we managers/trainers/coaches completely underestimate our power to inspire. Recently, IA�read an article in our local [...]
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- 2.5 min readPublished On: April 5, 2012
What If Your Coaching Isn’t Working?
You've been coaching an agent for three months. You haven't seen any improvements. What do you do if your coaching [...]
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