What is your plan for your agents for BEFORE your formal training starts? Your agent started in the business Tuesday. You have sent the agent through your orientation process, but your training program doesna��t start for three more weeks. What do you do? Well, herea��s what NOT to do:
a�? Tell them to a�?just see the inventory and get acquainteda�� (theya��ll think thata��s the job description and some have been know to inspect the inventory for years before they would talk to a human being prospect!)
a�? Give them your own activity sheet that you used mupteen years ago–to keep them occupied
a�? Give them nothing and see what happensa��the other agents will probably keep them busy with administrative work (!)
Give them things to do that are easy so they will think they’re in real estate…..(but they won’t make any money…..)
Watch Out for the Truisms
Truism number one: Only about one out of a hundred new agents is a a�?natural, talenteda�� salesperson, who will figure out how to prioritize activities on his/her own
Truism number two: In the absence of a precisely, well-thought out prioritized start-up activity plan, most salespeople will create a plan for a a�?slow starta��; theya��ll form hard-to-break bad habits, scheduling easy-to-do, low pay-off activitiesa��because theya��re easier and non-threatening
Here’s What to Do
Introduce them to aA�business start-up plan thatA� they can implement the second week they are in the business (they expect a sale in 30-60 days, so you’d better start now!).A� Otherwise, they will wait around the office and copy what the other agents they see are doing:
- Drinking coffee
- Gossiping
- Arranging papers
- Playing computer
- Inspecting pretty homes (well, the ones that have good food….)
Herea��s what to look for in a business start-up plan:
a�? It has the same priorities of business activities as your training, so your agent a�?gets the picturea�� of success from day one
a�? It gives your agent meaningful activities to complete prior to starting your training program
a�? It doesna��t require anyone in the office training that agenta��until your training program starts
a�? It forms the basis for first-day coaching, if you want it to
a�? It coordinates a training program done byA�your affiliates (mortgage, title, inspectors, etc.) who want to form relationships with your agentsa��to teach them the basics of the technical aspects of real estate (I call this a Business Foundations series).
To get a copy of a prototype Business Foundations course series, click here.
Consistency Equals Productivity
Your job as a manager/trainer is to createa��or choosea��a start-up plan and a training program that all present the agenta��s job description in the same manner with the same prioritiesa��so your agent has a clear roadmap on how to succeed every day. Doing so assures you have to hire less new agents to meet your recruiting goals, youa��ll have more success that you can promote to recruit, and more real dollars will flow to your bottom linesa��and theirs!
Want to save time AND be more profitable? See the program below, which combines a business start-up plan AND the training needed to get that agent out the door and into production right now!
Up and Running in Real Estate Starts Your AgentA�Right to an Exceptional Career
Congratulations to the 3 winners of the scholarships for my new UP and Running in Real Estate program:
Jeffery Doescher of Apollo Realty in Cocoa Beach, Florida
Stacy Coppola of Coldwell Banker in Castro Valley, California
Bessie Selfridge of Coldwell Banker in Port St Lucie, FL
You can bet they are going to get the secrets of becoming a top producer–and get into action with the most proven business start-up plan in the business!
Do you have newer agents who you know should succeed? Please do them a favor and have they enroll in Up and Running in Real Estate. All the training, coaching, and supporting documents are online, so agents can go at their own speed and go back as many times as they want. How this program is different: It is foundationed with a business start-up plan, so agents learn how to self-manage a successful business, not just do activities. And, there’s nothing else to buy–no extra cards that stay in their trunks! (And, there’s a coaching component for you to support your agent every step of the way!).
Check it out and see how you canA�help your agents can reach their potential–and beyond!
