This month, we’re focusing on training. Why? Because you can recruit your heart out, but, if you’re not developing each agent to his/her potential, you’re not retaining! (and you have a revolving door……)
By the way, check out my website for a free coaching product ($100 value) as my thanks to all you trainer/coaches.
Why isn’t your training working for you? Every company says they ‘have training’. Yet, whether you’ve been in business 2 days or 20 years, you’ve probably felt frustrated that those hours spent in class–listening to someone at the front (the ‘expert)–didn’t do you any good. Therea��s one reason training doesna��t worka��and herea��s how to make it work for you, so you dona��t waste precious hours in training rooms.
The Big Reason Your Training Isn’t Getting Results
Training doesn’t work because it’s not taught right–and the people in the class aren’t doing what needs to be done for training to make a difference in their lives.
Herea��s what training needs to help you every time youa��re in class:
Training must have action inside class to be effective for you.
What do I mean?
I mean we have to look at real estate as a a�?performance arta��, not a a�?knowledge pursuita��!
Big question for you: Think of the last 3 trainings you attended. What were you doing in class? Listening to the a�?experta��? Or, were you putting to work what you were learninga��while in class, so you could get valuable feedback before you a�?practiceda�� on real peoplea��your clients?
Class Actions that Assure your Students Can ‘Do It for Real’
What you need to be doing in class to assure you can do it a�?for reala��:
a�? If ita��s appropriate, you need to role play (like answering objections, giving a listing presentation, etc.)
a�? If appropriate, you need to differentiate (like finding mistakes in a purchase and sale agreement).
a�? If appropriate, you need to practice the actions in class and then go out and do it with a a�?real persona��a��the clienta��and come back and tell how it went (practice a listing presentation, do it a�?for reala��, and come back to class and refine it).
None of these things happening in class? Make it work anyway. Take the a�?actionablea�� items you learned in class and go do thema��for reala��within 3 days of going to class (otherwise we only remember 10% of what we heard!!!!!). Now youa��ve made your own action plan.
Real Estate: Performance Art or Knowledge Pursuit?
Leta��s be honest: Do you know someone in your office who seems to know everythinga��but doesna��t sell a stick of real estate? Sure. Thata��s the problem with treating real estate as a a�?knowledge pursuita��. It has little to do with results. Ita��s a performance art. How you perform in the fielda��with real clientsa��determines your success.
Big question for you: Which kind of agent/manager are you? A a�?performance arta�� agent or a a�?knowledge pursuita�� agent? Which is easier to become?
Your Training Should Resemble a Piano Lesson
As a long-time pianist and teacher, I know intimately that, if you dona��t practice, you cana��t play (or you play badly)! Think of effective training like a piano lesson. You practice outside class. You come prepared. You get tips and modeling from your teacher. Then you practice in class with your a�?coacha�� watching and listening. Then, you a�?go out in the fielda�� and practice. You come back ready to perform for your coach again. Thata��s effective training.
Here are 3 things that dona��t work in training (and things for you to avoid):
1. Listening for a long period of time and thinking you can do it (you already know that, from your experiences, right?)
2. Thinking most company training will a�?do ita�� for you
3. Relying on a�?on demanda�� video. Many large franchises are providing video on demand training. Brokers may be relieved that this is going to take training off their plates. I wish. Unfortunately, video training can provide very limited production results. Why? Because people dona��t learn much by watching video. Yes, they learn a little. They observe someone else doing something; they get information. But, they dona��t have to take action.
When youa��re ready to get results from your training, youa��ll be ready to treat your training like the power tool it really can be.
Get Expert Help to Align your Training Program with the Results you Want
Check out our Leadership Mastery Coaching program–this month, with a signing bonus of 2 awesome recruiting programs ($210 value).A� Contact us for a Complimentary Consultation to see if this program is for you.
