Here are the five questions you need to be prepared to answer. They probably aren’t the questions you’ve anticipated.
I’ve just finished my new book, Launching Right in Real Estate: What They Won’t Teach You in Pre-License School. It addresses every question I’ve been asked by the hundreds of would-be agents I’ve interviewed.
Agents Get Many Misperceptions about the Business
I know. As an interviewer, you want to sell your company, your office, and yourself. That’s fine. But, many would-be agents draw the wrong conclusions from those sales pitches. They get the idea that real estate is easy. They hear they are special. They assume they will make gazillions of bucks–just like they see in those reality TV shows. Plus, they get information from other sources: Their agent friends, their other friends, etc. The result is that they go into the business with rose-colored glasses. That’s why it’s estimated that over half of all agents who enter the business in any given year are out of the business by the end of that year.
Agents Need to Look Behind the Curtain
Besides the sales presentations, would-be agents need a full picture of the business, so they can make good decisions. In my Launching book, I give would-be agents the facts about real estate sales. I provide them self-analysis tools so they can find out if they are good candidates for this business. In addition, I give them the five most important questions they should ask their interviewer. Here they are:
Figure_9.6_The_Five_Critical_Questions_to_Ask_cropped
Are you asking these questions? How can you prepare for these questions?
Get Ready to Provide the Proof
Throughout the book, I advise these candidates to ask for proof of claims. They hear:
“Our training program is great.”
“You can make lots of money here.”
“We provide leads.”
“Our new agents make money fast.”
Instead of accepting these statements, I advise interviewees to ask to see outlines, schedules, and statistics. You will stand out if you can verify your sales statements with the facts.
