Envision your real estate office. If I walked into it, could I see processes and systems your agentsA� use in providing top quality customer service? Could I see your checklists, posted, so that I knew you followed a regular, proven procedure for each group of activities? Could I see pre-made, ready to use, presentations for buyers and sellers? Could I see binders labeled with each subject (like a�?listing processa��), and filled with a�?how-tosa�� for assistants (or you) inside? Or, would I see stacks of disorganized papers?
There are two reasons to organize.A� The first is that it provides much better customer service. If Ia��m the consumer today, I want to know that you are trustworthya��that youa��re good for your word. If I can see that you have systems, I know that you will have a much better chance of keeping your word to me. Ia��m using the word a�?seea�?, because we believe what we see, not what we hear.
The second reason is that it provides you much better time management. The agenta��s biggest challenge is to find a way to make the same amount of money and quit working 24/7. Creating systems will take a long way toward that goal.
Take system inventory now. Click here for a list of the systems managers need.
How to begin. Real estate professionals are doers. We talk our way through processes.A� We dread organizing things, and frankly, wea��re not good at it. So, how do we begin? First, find your organizational resources. Here are three: Other managers who already have systems and who are willing to share, great assistants who are good at organizing, and professionals who sell these packages. Youa��ll probably want a combination of all three. I know ita��s wonderful to think that you can hire an assistant and expect that assistant to organize from the ground up.
But, my experience is that you will have to be involved in the process, and you will have to buy ready-made systems to help that assistant get a clue about what you want.
Start with one at a time. Make a list and prioritize it for the systems you need first. Put a date to start, and a date for completion (I know, therea��s that organization again!). Youa��ll find that the first is the hardest, and then, it starts to actually get easy! Ita��s a skill like anything else. Bottom line: Systematization allows you to actually run a business, not just run after buyers and sellers.
Leadership already systemized! Want leadership actions you can put immediately into practice with confidence? Take a look at my subscription series for anyone who wants to step further into leadership: 365 Leadership. You’ll get one leadership action per month that you can put to work in your real estate office. Read what attendees are saying about the program at 365A�Leadership.A� Join us. It’s profitable and it’s fun–and it’s very affordable!
