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May
10

The Dangers of Letting Your New Agents Wait Until Training Starts–to Start

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Your new agent started in the business Tuesday. You have sent the agent through your orientation process, but your training program doesna��t start for another two weeks.A� Have you thought about what that agent will be doing from now until the start of training? Unless you organize that experience, the answer is…..

nothing!

My survey of hundreds of agents with less than three months in the businessA�shows that new agents expect to get a sale in their first month in the business (!). So, if you want to retain them and keep them motivated, you just can’t afford to let them sit around and get bad habits for 2-4 weeks.

What do you do to assure that agent gets a fast start in the business?A� First, herea��s what NOT to do:

  • Tell them to a�?see the inventorya�� The problem is that theya��ll think thata��s the job description of a real estate agent: a�?Become an inventory experta�?. Some agents have been known to inspect the inventory for years before they would talk to a human being about buying or selling a home! And, by that time, their money is all gone and their motivation to be successful has shrunk to nonexistence.
  • Give them your own activity sheet that you used umpteen years ago–to keep them occupied. Watch out. Theya��ll follow literally whatever activities you tell them to do. And, theya��ll use the same priorities you have. So, if you put first on your activity list, a�?Interview a mortgage company to see what services they provide,a�? theya��ll think that a�?getting ready to get readya�� is a high priority. Then, when you ask them to go talk to people about buying and selling real estate, theya��ll look at you as if youa��d just told them to fly. After all, doing research is a much safer activity than lead generating.
  • Give them nothing specific to do and see what happens. The other agents will probably keep them busy with administrative work (!). Or, the new agents will just love spending time with other agents going to brokersa�� open houses and eating food. Theya��ll think that any activity directed by an experienced agent is a good one….

Two Truisms about Human Nature and SalesA�

First truism: Only about one out of a hundred new agents is a a�?natural, talenteda�� salesperson, who will figure out how to prioritize business producing activities on his/her own. All others need a prioritized, highly structured start-up plan so they can succeed. They need sales activities prioritized first (lead generating, showing, closing). Then, they can implement a job description for success.

Second truism: In the absence of a precisely, well-thought out prioritized start-up activity plan, most salespeople will create a plan for a a�?slow starta��. Theya��ll form hard-to-break bad habits, scheduling easy-to-do, low pay-off activitiesa��because theya��re easier and non-threatening. These include paperwork, inspecting homes, follow-up, database management, meetings, and training. Theya��ll think that, if an activity is scheduled by the office, it must be a high-payoff activity.

What do you do with your new agents to get them on the ground running the first week in the business?

logoGet Your Agent a Scholarship for the new Up and Running in Real Estate Program

The second week in May, I’m launching a scholarship program to award 3 new (under 2 years) agents a full scholarship to my new Up and Running in Real Estate program. This program is online, so agents can start at any time (no downtime until training starts!). To find out details, check out my Facebook business page, ‘like’ it, and have your agent complete the scholarship application. I want to kick off the program with worthy agent who will benefit–and make a lot more money as a result!A� Scholarship details available May 8.

By the way, you’ll receive a full scholarship, too, as that agent’s coach, and get entry into the Coaches’ Corner.

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