Note: Through November and December, I’ll help you with your 2021 business plans. You’ll find free documents from my business planning system for owners. Subscribe to this blog so you won’t miss a thing.
How to get your agents to create business plans–and they’ll love it!
Let’s get real. Your agents aren’t motivated to build that business plan–and we aren’t either. We know we’re supposed to write business plans. Yet, if your agents are like 95% of real estate professionals, doing that seems just like an exercise in futility. Most business plans don’t inspire.
Leaving out the ‘Magic’?
There are components left out of most plans–components that put the inspiration and motivation into your plan and your agents’ plans. I’ll give you specific guidance for you to put that magic into business plans, so you and your agents are inspired every day to not only to complete the plan, but to use it as a very personalized and specific guide to your success.
Why Are Most Business Plans Useless?
Unfortunately, when most people write business plans, all they do is fill in some blanks with “guess” numbers. The problem here is that numbers in blanks aren’t inspiring. They aren’t motivating. They don’t call out and suggest to you that you should look at those numbers once in awhile!
What Really Motivates Us?
If numbers inspired us, we’d all be gazillionaires selling real estate. After all, we say we want to sell more homes than the average agent. We want to make more money than the average agent. You know the drill, and we’ve heard it from hundreds of agents hundreds of times. Yet, if numbers and money were motivators, our results would be different than they are. The fact is that money, in itself, is not a motivator.
Your Vision Drives Your End Game
What will people say about your business when you retire? That’s your vision. It’s really important for you, as a leader, to have a clear vision of your business. It’s just as important for your agents to have a vision.
Click here for a worksheet on vision. Inspire your agents to keep the end game in mind. Why are we doing what we are doing? In a later post, I’ll give you another tool to inspire your agents to a great plan–and you.
