How many of your agents would you say are truly confident in themselves and their sales abilities? I’ll bet less than 35%! And, that lack of confidence means they won’t make lead generating calls, they won’t follow up, they can’t close, etc, etc, etc. So, what would you bottom line be like if you could increase your agents’ confidence levels? Here’s how to help your agents gain that confidence.
Work with them to ‘bring the rest of their lives into real estate’.A� If you have a new real estate agent, you know he/she is probably feeling he/she doesn’t know a thing! Or, if they are seasoned, they aren’t taking advantage of the skills and talentsA� developed in other parts of their lives.A� In a sense, they are ‘secret agents’, letting the client think that all we have are some real estate skills.
Help Them Recognize and Utilize all Those Life Skills They Have
Okay. We know the new agent has little experience in sales. So, it’s understandable that they don’t have high confidence.A� But, I’ll bet your new agents have life skills that, if they recognized them, noted them, and showed them, would help clients appreciate them AND dramatically raise their own confidence levels. Same with your seasoned agents.
Note: We in leadership need to do the same exercise. After all, agents choose us for what we can do for them–not what that great big, impersonal, giant corporation called the company will give them!
You Need High Confidence to Succeed in Sales
One of the problems with not using your whole life experience, is that it leaves us with a lack of confidence in real estate.A� Here’s an exercise I call Bringing your Skills and Talents to Real Estate Clients. Why is this important? When wea��re new agents, we think we know nothing. Wea��re constantly humiliated with our lack of knowledge, and inability to handle objections. We get so tired of a�?nosa�� that sometimes we forget that we are capable, honest, caring, responsible humans. We actually come into real estate with a whole adult experience of widely developed skills, qualities, and natural talents. These are much more useful to us than we give ourselves credit for. For us experienced agents: We fail to promote all those life skills we have gotten and we sub-consciously p ut to use in real estate. So, we sound and act like every other real estate agent people come across. That leads to less converted leads and less confidence.
Gaining That High Confidence and Promoting your Value
Let me give you an example. As many of you know, I was (and am) a musician since age four. But, when I went into real estate, I felt like I knew nothing! And, it is true I didna��t know anything about selling real estate. But, I carried with me many great skills into the business that in turn carried me to success fast. Can you guess what some of those skills werea��and are?
Had to practice piano 2-4 hours A� A� A� A� A� A� A� A� A� A� A� A� A� A� A� Tenacity
Put off mastery for years A� A� A� A� A� A� A� A� A� A� A� A� A� A� A� A� A� A� A� A� A�A� Persistence
Followed direction of a coachA�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A� Coach ability
Had to compete in performanceA�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A� Confidence
Show, not Tell
How could I show one of these traits that I had from all those years as a musician? Let’s take tenacity.A� Here’s the example and how I showed it:
In my first year in the business, I actually presented an offer and went back and forth, getting counter-offer after counter-offer. I ended up with 10 counteroffers–and the sale! I just never gave up, because I felt it was in the best interest of both parties to buy and sell from each other. In my Professional Portfolio, I showed that marked-up purchase and sale agreement with a note on how it happened and the outcome. How else could I share that quality? I could show testimonials from my clients in social medial, and in my Professional Portfolio.
Managers: Do This Exercise With Your Agents: Bring Your Skills and Talents to your Clients
Draw three columns. Name the first a�?skills and talentsa��. Name the second a�?benefits to clientsa��. Name the third a�?how/where to show clientsa��.
Now, list at least three skills and talents from your former business life. What about these skills/talents are benefits to clients? How would you show this? Where would you show this?
Enlist a Partner
If youa��re having some a�?mind blocksa�� on how and where to show these benefits to clients, enlist a partner to brain storm the possibilities with you. Once you start crafting these, youa��ll get much more excited about your ability to help peoplea��along with that confidence to expand your leads and help more people.
How to Get that ‘Believability
Clients believe what others say, not what we say.
Be believable.A� Show examples ofA� your traits and qualities. Get testimonials. Your confidence will soar and you will be able to serve your clients much better.
How Believable are You?
If I were moving to your area, and had to choose an agent prior to getting there, how would you prove you’re the agent for me?A� My resource, Marketing You, has dozens of ideas on how to show and prove your worth to potential buyers and sellers. It shows you how to make a dynamic portfolio (your Professional Portfolio). Using the strategies here also helps clients accept your advice. It provides you great confidence. It helps you win more often. For $59.95 and instant access (everything is digital, nothing sent to you), why wouldn’t you invest in Marketing You? Find out more here.
