Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.

From ‘Good’ to ‘Great’: How to Choose your Next Manager


Are you dreading hiring your next manager? Have you had some bad experiences? Made some serious hiring mistakes? You’re not alone.A� This is one of the most important decisions you need to make, and one of the toughest.

There are a myriad of classes on recruiting and managing agents. But, wherea��s that class (or series) on choosing and managing your manager? I coach leadership in my coaching company. Ita��s obvious that owners are having lots of trouble figuring out how to hire the right managera��and how to manage their managers. So, helping owners step to that next level of hiring a managera��or helping them figure out if their manager is making or costing them money, is an integral part of our coaching process.

A�A�If you want to hire a manager, or, if you now have a manager that you doubt is giving you your moneya��s worth, thisA�blog is for you. (And, if youa��re thinking of managing, or are a manager now, do the work here to assure you are a a�?marketablea�� managera��that you are doing the job that provides value to your owner).

A�Your First Step in Hiring a Manager: Describe the Kind of Person Youa��re Looking For

A�What are the traits and skills of the person youa��re looking for? Before you read my list below, write your own list.A� In my opinion, this person should have been an above-average agent on his way to becoming a top 20% agent.. Why? Because this person must have the skills of

A�A�A�A�A�A�A�A�A�A�A�A� Organizing a lead generation database (for recruiting)

A�A�A�A�A�A�A�A�A�A�A� Writing and running a marketing plan to prospects (recruiting marketing plan)

A�A�A�A�A�A�A�A�A�A�A� A�Above-average selection and presentation skills (for recruiting and selection)

A�A�A�A�A�A�A�A�A�A�A� Tough-mindedness, to make selection choices for developable agents (that selection demonstrated by above-A�A�

A�A�A�A�A�A�A�A�A� average agents)

A�A�A�A�A�A�A�A� More tough-mindedness, for setting and holding to standards of performance (who they will and wona��t work with)

A�A�A�A�A�A�A� Creating long-term relationships

(See my job description for a great manager below, too).

More Skills You Will Need

A�In addition to the skills Ia��ve just listed that above-average agents have developed, there are other skills you will need in an a�?agent developinga�� manager:

A�A�A�A�A�A�A�A�A�A�A�A� Training skills

A�A�A�A�A�A�A�A�A�A�A� Coaching skills

A�A�A�A�A�A�A�A�A�A�A� Leadership skills

A�A�A�A�A�A�A�A�A�A�A� Computer skills

A�A�A�A�A�A�A�A�A�A�A� Staff management skills

A�Fresh and Revitalized, or Tired of the Business?

Look for the person who has been in the real estate business up to five years, and has developed a strong business. Why five years? This person is probably still a�?on his/her way upa��, is excited about the business, and is using the business skills that work in this environment. This, of course, is very approximate, but I think you understand what IA�mean.A�

Job Description: Click here to get my detailed job description for a successful manager.

A�Note: By the way. Ita��s so difficult for managers to step into leadership today. Ia��ve created a a�?leadership by the montha�� series of specific strategiesa��one a month, to energize and enable managers to lead. Check it out at The next series starts in September.


Past Experience is a Huge Benefit

Look for a person who has been trained in another business as a trainer/coach/leader. This is really important. When I was finding and screening leadership for one of the largest franchises in the world, I found that the really a�?magica�� ingredient was that the potential leader had already had some experience in the skills of management.

Now, you have the right combination for a dynamic, effective a�?agent developinga�� manager.

What did I leave out that y ou think is important? Let me know.

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