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Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.

Everything You Need to Know to Leverage Publicity


In an earlier blog, I gave you advice about how to create a steady stream of publicity as a recruiting and image-making tool. Now, I’d like to share a few more tips on writing articles and blogs.

From writing all those articles (over 300 published to date), here are the three most important lessons I’ve learned:

  1. A smaller topic is better
  2. Less ideas are better
  3. More examples are better

So, in about 400-500 words, you’ll only have time for one to three ideas and examples. Make the examples ‘real life’. Also, be sure your article is as perfect as you can get it before submitting. These editors don’t have time to work with any of us in extensive editing. The person who submits articles “ready to go” gets published much more often!

How to Find Appropriate Publications for Your Talents

Pick up your favorite real estate magazine or newsletter. See the kind of articles that the publisher likes. Note the length. Ask yourself: Why would my articles be a benefit to that publication? Then, contact the publisher for article specifications and submission policies. You’re on your way to standing out as an exceptional manager!

Make a list of hard copy and Internet-based magazines and newsletters. That becomes your ‘distribution list’. Each month, I submit at least one article to my list—all at once (your contact management program is invaluable to put your PR contacts in a field so you can communicate easily). I have a ‘template’ that I use, which points out the link to the article. I ask the editor to include my biography with ‘hot links’ so readers can get the free documents I usually provide with each article—and can go to my website.

Make Publicity Distribution Really Simple…..

A new resource I just discovered: Recently, I signed up for an article submission service, so I could widen my scope of influence. Check out Submit Your Article.

Now, you are on your way to free publicity, a heightened image, and much improved recruiting, and it didn’t cost you anything!

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