Tell me what works and what doesn’t work. See below for my gift to you–my book.
Every company says they have training, right? And, they do—kind of. When new agents interview, they probably assume that the company training will make them successful. Wrong assumption? In truth, that training means nothing if they didn’t succeed in real estate fast from that training.
Training—and the Business Start-Up Plan
Training isn’t usually specific. It’s inspirational stories and advice on how to succeed. That’s fine, but it falls short of guiding new agents on exactly what to do each day—in priority—to succeed. Agents need both. I’m preparing to publish my seventh edition (!) of Up and Running in 30 Days, the new agents’ real estate start-up business plan. With every edition, I update it with new agent and leadership quotes, strategies, technology, and priorities. Unlike other programs, this isn’t a ‘how I did it’ or just ‘how to do it’. It is a precise, scheduled, prioritized action plan to train the brain to think like a top producer—from day one. It is modeled on how newer agents who succeed act in their real estate business every day:
- What they do
- What they prioritize
- When they do it
- Why they do it
- What not to do—how agents unwittingly fail
- How to measure results as they go and make quick adjustments so they don’t fall into the failure trap
Executive Coaching in a Book
These are the principals great coaches use to coach succeeding agents. I put them in a book so every new agent, for a very small investment, can follow this plan and succeed fast. (And company coaches have a playbook to use—so they don’t have to reinvent the wheel). The sad truth is that 50% of agents who enter the business every year fail! That’s unfortunate—for the agent, for the company, and for the clients they leave as ‘orphans’.
How You Can Help the Industry: Three Questions for You
In my books, I always quote successful agents. I also quote leadership: owners, managers, coaches, and trainers. Why? Because it’s in everyone’s interest to be successful.
- What your training does for your agents; best advice; where training may be failing that new agents
- What single bit of advice would you give new agents launching a career
- If you had to start now, what would be most important to you to succeed fast?
Contributors Receive Perks Just by Answering the Questions!
I always include successful agents’ and leadership advice and quotes in my books. When you provide answers to the questions above, you will receive a hard copy of my Little Book of Big Ideas. To receive this, since it is a hard copy, please give me your mailing address (US only).
Want to Be Quoted in the Book?
It’s inspirational to include successful agents’ and leadership quotes in my books. If you are chosen, I do a short interview with you, get permission for your quote, and get it published by my international publisher, Dearborn Publishing (the largest publisher of small business books in the world). You will also receive a complimentary copy of the seventh edition of Up and Running in 30 Days, of course (due out in a few months)
Note: Just put a comment in my blog or email me with your comments: carla@carlacross.com. Thanks in advance for your contributions to our industry.
