• 1.9 min readPublished On: August 8, 2013

    How’s Your Recruiting Plan Working for You?

    How's that recruiting plan working for you? Have you reached the goals for that plan? Or, let's get real here. [...]

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  • 3.2 min readPublished On: May 14, 2013

    How Recognizable is your ‘Brand’?

    How recognizable is your 'brand'? Are you spending lots of marketing dollars and not seeming to be able to increase [...]

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  • 3.1 min readPublished On: April 16, 2013

    Your Agents’ Best Marketing Strategy–Guaranteed!

    Having hired and trained probably hundreds of new agents, I know the myriad of questions they have. So, here's the [...]

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  • 1.7 min readPublished On: May 19, 2012

    Everything You Need to Know to Leverage Publicity

    In an earlier blog, I gave you advice about how to create a steady stream of publicity as a recruiting [...]

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  • 1.5 min readPublished On: May 16, 2012

    Press Releases: The Hidden PR Power Tool

    You've just created a new real estate course that is getting great results. But, nobody's showing up. You just hired [...]

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  • 2.5 min readPublished On: May 11, 2012

    How’s your PR? What PR?

    How's your PR? What PR? Are you taking advantage of FREE marketing? You should. I hear brokers say 'I'm too [...]

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  • 3.1 min readPublished On: May 8, 2012

    No Cost, No Sweat, High Return Little Marketing Tool You Need to Teach Your Agents to Use

    Everyone is trying to sell your agents high tech, automatic return programs. And, they're not cheap. But, there's one tool [...]

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  • 2.3 min readPublished On: April 19, 2012

    From a Musician’s Perspective: How to Create a Follower and a Fan

    I just created a new business page for Carla Cross & Co. on Facebook. (Hey--join and take part in contests, [...]

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  • 3.8 min readPublished On: October 26, 2011

    Help New Agents Take Their Whole ‘Lives’ With Them into Real Estate

    Do you feel that your new agents are more tenuous than they need to be? Are they holding back from [...]

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