• 3.1 min readPublished On: May 8, 2012

    No Cost, No Sweat, High Return Little Marketing Tool You Need to Teach Your Agents to Use

    Everyone is trying to sell your agents high tech, automatic return programs. And, they're not cheap. But, there's one tool [...]

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  • 2.2 min readPublished On: May 3, 2012

    Do Your Agents Have a Trust ‘Issue’ with their Clients?

    Do your agents have a trust 'issue' with their clients? (Look for the Trust Evaluator link below. Use it with [...]

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  • 2.8 min readPublished On: April 30, 2012

    ‘Attraction’ is Key in Recruiting: How ‘Attractive’ are You?

    How 'attractive' are you in recruiting? Being a�?attractivea�� is a powerful magnet effective recruiters develop. What do I mean by [...]

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  • 0.6 min readPublished On: April 25, 2012

    The Bottom Line: What a Recruiting Mistake Costs You

    What does a recruiting mistake cost you? Many brokers have told me it costs them nothing. Pshaw! It costs a [...]

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  • 1.9 min readPublished On: April 23, 2012

    Brokers: Why Aren’t Your New Agents Succeeding?

    Brokers: Why aren't your new agents succeeding? (half are failing in their first year; another 25% fail in their second [...]

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  • 2.3 min readPublished On: April 19, 2012

    From a Musician’s Perspective: How to Create a Follower and a Fan

    I just created a new business page for Carla Cross & Co. on Facebook. (Hey--join and take part in contests, [...]

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  • 3.5 min readPublished On: April 13, 2012

    Termination: Is Yours Graceful or G–Awful?

    How would you rate your termination system: graceful or g--awful? How to let someone go fairly--with grace--is a huge challenge [...]

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  • 2.8 min readPublished On: April 9, 2012

    Managers: What’s your ‘Inspiration’ Quotient?

    What's your "Inspiration Quotient"? Often, we managers/trainers/coaches completely underestimate our power to inspire. Recently, IA�read an article in our local [...]

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  • 2.5 min readPublished On: April 5, 2012

    What If Your Coaching Isn’t Working?

    You've been coaching an agent for three months. You haven't seen any improvements. What do you do if your coaching [...]

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