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Archive for new agents

Recently, I was consulting to a training series. Here’s how the trainer introduced making calls to clients:

“Okay. Get out your phones and make a call.” Sure. The new agents are just going to jump right up and call someone and ask them for a lead. Not.

  1. Demonstrate: The trainer should have demonstrated how to make a call to a particular market.
  2. Provide script or process: The trainer should have provided a script or a process for agents to follow.
  3. Role play: The trainer should have put agents in pairs (or 3s) and had them practice so they can ‘hear’ the words and grasp the process.
  4. Debrief: The trainer should have de-brief the exercise.

Now, the students are confident they can successfully use a script or process and are ready to call ‘for real’.

Principle: Never ask students to do something ‘for real’ until they’ve done it as ‘leatherette’ (role play).

Watch the video below to see how to successfully facilitate a role play.

How have you been preparing your students for ‘real life’? Are you skipping some steps?

See my 2 instructor development and train the trainer (distance) workshops at Cross Institute.

Here’s what your new agents need to do their second week in the business.

These 2 blogs (my previous one and this one) are excerpted from my eBook, What They Don’t Teach You in Pre-License School.

Compare this advice to how you start your new agents into their second weeks in the business.

Here’s what to do your second week in the business.

Business start-up plan: You should start your lead generating now, devoting two hours a day, five days a week. Why? Because you want to generate lots of potential clients so you can choose the best ones. If you dona��t start now, you are just putting off your success another month!

Your coach: Meet with your coach at least 3 times this week to assure youa��re starting your business to production fast.

Benefits of ShadowingA�

Shadowing: This literally means following a seasoned agent as he/she does his/her business. Typically, you would shadow an agent doing a listing presentation, a buyer presentation, or presenting an offer. Is it a good thing to do? It depends on the abilities of the agent. If you decide you want to shadow, find out:

What format the agent is going to use; is it a format that you will or have been trained to do (like an approved listing presentation)?

Whata��s the point of the shadowing?

Will you get coaching on your own presentations as part of the shadowing process?

What are you expected to provide in return?

Shadowing provides a a�?modela�� for you. Be sure ita��s a model you want to emulate!

What Your Training Priorities Should BeA�

Most companies have company training programs, or programs they recommend. You should attend.

These are:

  1. Lead generation communication skills: You need to learn, and practice the skills of lead generation so you can begin to generate leads (which lead to appointments which lead to clients which lead to SALES!)
  2. Buyer and seller presentations: You should be given these presentations and should practice them. This includes qualifying buyers and sellers.
  3. Business planning skills, including a business start-up plana��you should have a course that teaches you the basics of how the numbers work, and gives you a method to set your goals and keep score
  4. A�Principles of Agency and how to explain agency to a seller or buyer
  5. How to complete a listing agreement and explain it to a seller
  6. How to write a purchase and sale agreement and explain it to buyers and sellers

Why these priorities? Because these either put you right on the sales path, or provide the technical information you need to support those sales activities.

What About Everything Else?A�

What about all the rest of the knowledge you dona��t have and are afraid someone will find out you dona��t have? Dona��t worry. You will be able to learn as you go. But, if you avoid getting into the field and meeting potential clients, you wona��t need to worry about learning more. Youa��ll be out of the businessa��..

See more: For detailed weekly schedules and activity plans for your first two months in the business, see my online business start-up program,A�Up and Running in Real Estate.

 

What should you expect your first week in the business?

The next few blogs are excerpted from my ebook, What They Don’t Teach You in Pre-License School (the facts about real estate as a career!).

Herea��s Your Desk, Herea��s Your Phone, Got Any Questionsa��..

Thata��s what my first boss told me as I was hired. So, I went to the desk I was assigned anda��..waited for something to happen. I was so naA?ve I didna��t even know the questions to ask! You may be laughing now, but, that still occurs in real estate offices today. What would you do if that happened to you? Probably sit and wait for someone to

Invite you to have a cup of coffee or lunch

Invite you to go see homes for sale

And, those were both things that happened to me. You may even conclude thata��s how real estate was sold. Wrong. Unfortunately, neither of these activities makes you any money. So, I quickly figured out I couldna��t do things like the agents in the office did them, or I would produce the same amount they produceda��3-4 sales a year. (There were two others in the office, but I never saw them, because they were out sellinga��.).

What Your First Week Should Look Like

Orientation: Get everything done on the orientation checklist your manager provided. Work with the secretary or assistant to complete all the tasks, so youa��re ready to sell real estate.

Schedule an appointment with your manager to get your business start-up plan and a coaching schedule with him/her or someone designated as your accountability coach.

Start-up checklist: Your manager may provide a start-up checklist, which has things on it such as a�?create a databasea��; call potential clientsa��; a�?meet with a mortgage repa��. These lists can include business developing and business-supporting activities. Just be sure they are targeted to start your business successfullya��not just give you busywork.

Schedule your initial training: Your company should have an initial training program that occurs at least every two months. Schedule attendance at it. Chapter 9 has a comprehensive new agent training calendar you can use to compare to what youa��ve requested in the interview.

Property inspection: Every new agent wants to feel comfortable with inventory. So, schedule inspection of listings for 3-5 hours this week, and during your first month. As you become comfortable with inventory, dona��t a�?previewa�� any more than you need toA� feel comfortable working with buyers and sellers.

Top-producing agents preview with a reason: To do research on a potential listing, or to preview with a specific buyer in mind. They dona��t have time just to preview pretty properties because they are on the marketa��but non-producing agents have plenty of time to become a�?property expertsa��.

See my business start-up plan, A�for a good prototype schedule for yourself, so you’ll get great time management habits from day 1.
Want proven guidance to start your career? Check out

What They Don’t Teach You in Pre-License SchoolA� -A�everything each prospective agent should know about careers in real estate

Up and Running in 30 DaysA�–A�the new agent’s business start-up plan, with dozens of training tips, checklists, and sales guidance to start your career right

UP and Running in Real Estate — the comprehensive online version; a detailed start-up plan, with 25 training videos, dozens of documents to save you thousands of hours, and coaching plus motivation to keep your momentum to success

Carla’s advice: No matter how you start, start with a proven plan!

coaching-hand-upHere’s how to get more success with your new agents–starting with before licensing.

Managers: Use this as you’re interviewing to help those best candidates get ready to be successful.

Managers: your new agents wait to start training until AFTER they join an office. Why? Think how much faster they could go if they had lots of the organization and training under your belt prior to their first day in the business?A� Okay. I know. Until they are licensed, they can’t do the things licensed agents can do. But, they can do many things. And all those things get them ready to hit the ground running. At the end of this blog, I’m providing you my great checklist,A�30 Things to Do Right (In Pre-License School) Now to Hit the Ground Running. (from my new eBook,A�What They Don’t Teach You in Pre-License School).

New Agents Lose Lots of Time Because They are Not Prepared to Start the Business

New agents generally spend the first 1-2 weeks getting ‘orientated’. Brokers have checklists to assure they get their keys, join the Realtor association, etc., etc., etc. How long do you estimate it takes the new agent just to get those orientation checklists finished? 2-4 weeks? In some cases, they never finish them!!!!! Not only that, they probably think that finishing those checklists assures they are going to be successful agents.A� Ha!

When Do New Agents Plan to Start Lead Generating?

My studies show that new agents want to make a sale their first month in the business. That means you need to start lead generating your first WEEK in the business! From hiring and training hundreds of new agents, I’ve observed they put off the inevitable as long as possible, hoping ‘there’s another way!’ In fact, the more ‘get ready to get ready’ work new agents doing, the worse their habits become and the less money they make!

A Better Method to GetA� a Check Fast

Instead of waiting until new agents areA�are licensed, why not get them prepared to sell real estate while they are in pre-license school? These eager beavers can do things like

  • Decide on the database/CRMA�they want to use and learn how to use it–with your guidance
  • Populate their databases with 100-300 potential clients
  • Prepare an email/hard copy note/letter to all those in their databases saying they’ve joined_____________ real estate company

30 Things to Do While in Pre-License School

In fact, as I was writing myA� eBook,A�What They Don’t Teach You in Pre-License School, I started thinking about how we could really prepare agents to sell real estate–lots of real estate. That’s how I came up with this checklist.A�Click hereA�to get it.

Let me know how theA�checklistA�worked for you. I’ve used this with pre-licensees and seen them sell much faster and with much more confidence.

what-they-dont-3d_coverYou Need This! Prepare to Sell Real Estate Fast and Well

This 280+ page eBook is packed with questionnaires, advice, processes, and systems to prepare pre-licensees (and new agents!) for the real world of real estate.A� SeeA�What They Don’t Teach You in Pre-License School.A�Only $14.95, and immediately downloadable. Now, a Kindle version, too.

Managers: Use this to help your great candidates assure they make it in the business!

30137_flying_by_the_seat_of_your_pants_andy_watsons_comedy_in_progress1Are your agents systematized in their businesses–or are they flying ‘by the seat of their pants’?

This month, I’m featuring excerpts from my new 5th edition of Up and Running in 30 Days.

{Click here to see the updates in my fifth edition of Up and Running in 30 Days.}

In this latest edition of Up and Running, I’ve identified 10 real estate trends that most critically affect how agents do business. Here’s trend #4: Systematization.

Why Systematize with Technology

To be more effective, you need to a�?duplicate and delegate.a�? The trend today is for agents to move faster and better by systematizing what they do and using technology to do it.

The First Step: Create Checklists and Processes

The first step is to create checklists and processes for everything you do. These become your systems. For you new agents, take full advantage of every checklist and presentation your company offersa��and those here in Up and Running in 30 Days . Youa��ll save hundreds of hours of time and energy, because these resources are the result of expertsa�� work. Your clients want to know that you have systems so that you provide a high quality of work every time.

* Big Idea: Ita��s much easier to refine a ready-made system than to create one from scratch.

Your Second Step: Add the right Technology

Your second job is to find some technology to support these processes. Your company may have already done that research work for you. It is amazing to me the number of agents who do not take advantage of the technology their company has paid for in research, development, or partnering costs. For example, one large franchise had partnered with a lead follow-A�up company to ensure that their agents had a simple, effective method to follow their Internet leads. The franchise spent thousands of dollars and hours researching companies to ensure that they chose a company in the agentsa�� best interests. They negotiated a great price for their agents, too. However, only about half of the agents in that franchise took advantage of the thousands upon thousands of dollars their company spent to create that partner agreement. I just cana��t see any reason not to take advantage of such a great opportunitya��unless the agent just didna��t care to be successful!

In this newest edition of Up and Running, I have a comprehensive References/Resources section. Ia��ve asked experts in the real estate field to name their favorite technology and Ia��ve provided their recommendations to you.

Gary Richter, one of my agent contributors, advises: a�?Get off your computer and go out into the areas. Focus on business-producing activities.a�? {and use technology as a support}

* Big Idea: Use the technology and systems your company has invested in for your convenience.

Pros and Cons of Systematization with Technology

  • Positives: Youa��re going into the industry as it has matured in its choices for needed technology. It will be easier for you to choose those that are important to your career success.
  • Watch out for: Invest quickly enough, but dona��t invest in gimmicks. Also, dona��t let yourself think that if you have all the technology toys, youa��ll be successful.

* Big Idea: Duplicate and delegate.

So, here are my questions to you: Have your agents started organizing their businesses with checklists and processes? Have theyA� taken advantage of your company’s resources? Are they starting with the technology they offer to you?

Up and Running_5e largerAre You Using the Best Start-Up Plan for your New Agents?

Does your plan have the detailed, prioritized checklists needed to assure a great start? Does it have built-in inspiration and motivation? Does it have dozens of tips to control the attitude? If not, you need Up and Running in 30 Days. Just out in its 5th edition, it’s the most successful book for new real estate agents ever!

Click here to see the updates in my fifth edition of Up and Running in 30 Days.

Are your agents resisting getting into action?

I’ve justdo it published the 5th edition of Up and Running in 30 Days. In it, I’ve included lots of up-to-the-minute updates. You can read some of them, in these blogs.

Click here to see the updates in my fifth edition of Up and Running in 30 Days.

Below is an excerpt from the newest edition of the book.

{To agents}

Real Estate Sales IS Challenging!

Ia��ll bet you didna��t know how challenging real estate sales were until now. To cope with those challenges, your creative subconscious may be coming up with ways to convince you to avoid getting into action. You might even start believing your subconscious! One of the most common reasons is the old a�?I cana��t do that because I dona��t know enough.a�? Or, maybe your subconscious has convinced you that youa��re not organized enough to get into action, or that youa��re not perfect enough.

{Managers: Do you have some agents frozen into inaction–or trying for perfection before they’ll start?}

Getting Ready to Get Ready

Ned, an agent in my office, acted in a way that is an example of creative avoidance. In the business eight months, Ned had made only one sale. However, he was in the office regularly and appeared busy with paperwork. He attended law courses and was well-informed on financing. One day I saw Ned collating maps. I asked him what he was doing. He explained that he was putting together a series of maps for a buyera��s tour. I thought that was exceptional; buyers would really want to know the whereabouts of the homes they were seeing. Unfortunately, Ned had used his strategy with only six buyersa��all the buyers he had put in his car in the past eight months! He had spent his time on this nifty map system, but had not talked to enough people to get them into the cara��or have the opportunity to appreciate the map system! Which is more important to your goal attainmenta��talking to people, qualifying them, and showing them homes, or working diligently on a map system in case you find someone who wants you to show them homes?

How People Get into Action

How do you a�?get into actiona�??a��In a wonderful book, The Conative Connection, Kathy Kolbe explores the ways different personalities get into actiona��not how we learn, but how we get into action. Some people barge ahead and worry about the details later. We start badly, but, because wea��re tenacious, we surprise people by how good we finally get. Unfortunately, our supervisors often remember only how bad we were when we started. We must be tough-minded and keep at it; we must retain an image of ourselves as a�?finished products,a�? because others will not see us that way. Other people observe the action for a long time. Finally, when we feel ready to perform well, we get into action. We start slowly but well. Because of our slow start, we dona��t get much positive reinforcement from our supervisors (or coach or manager), who note our lack of progress compared with others in the office. If slow starters are tenacious and believe in themselves, they become very good because they practice perfectly. Kolbe points out several a�?get into actiona�? styles. This book will help you pinpoint your a�?get into actiona�? style as well as the barriers and challenges you face as you start your real estate career.

Embrace Embarrassment

Go aheada��be embarrassed.a��There is no way to be experienced until you get experience. No agents like to take risks, be embarrassed, or have buyers and sellers guess that they are new in the business. But face ita��everyone has been new in the business. Just go ahead and get those first few months over with. You will be embarrassed every daya��many times. As a new agent, my most common statement to buyers or sellers was a�?I dona��t know, but Ia��ll find out.a�? In music, little could stump mea��but in real estate anything could stump me! Still, I muddled through it, and you will, too.

* Big Idea: Your ability to get into action and risk being embarrassed is one of the attributes of a successful new agent.

Why not take your time?a��Ia��ve interviewed prospective agents who told me they really didna��t want to sell real estate right away. They wanted to learn everything they could. Then, after six or eight months, they would feel ready to sell real estate. It doesna��t work that way! I wish I could tell you that you can successfully launch your real estate career by taking lots of time to a�?get ready.a�? However, if you take all the time in the world, you will fail:

Real estate is a performance art. It doesna��t matter how much you know; it only matters how you interact with people. And that takes practice and performance. To remember and emulate good performance, we need to perform right after we have heard, seen, and practiced that performance. Learning something in a class and letting that skill lie dormant for months just guarantees poor skilla��and high stress.

* Big Idea: 99 percent of what we learn we learn by doing.

Managers: Are you unwittingly stopping people from getting into action by insisting on perfection?

Up and Running_5e largerDo You Have a Proven Start-Up Plan with Inspiration Built In?

Up and Running in 30 DaysA� has lots of up-to-the-minute updates. Plus, a proven, prioritized business start-up plan with inspiration, motivation, and action items built in. Check it out!

 

bus-plan-11How good is your start-up business plan for your new agents?

I’ve just published the 5th edition of Up and Running in 30 Days. In it, I’ve included lots of up-to-the-minute updates. You can read some of them, in these blogs.

Click here to see the updates in my fifth edition of Up and Running in 30 Days.

Below is an excerpt from the newest edition of the book.

Managers: Check these lists against the start-up plan you use to launch your new agents (and re-launch your seasoned agents). {You DO have a proven start-up plan, don’t you?}

Critical Analysis: How Good Is That Start-Up Plan?

You know what your training will do for you. So I hope you {the new agents} are convinced you also need to implement a business start-up plan to put all that information in perspective. But watch outa��there are more poor ones than good ones out there. As a CRB (Certified Real Estate Broker) instructor for 12 years, I taught thousands of owners and managers nationally. I saw plenty of poor plans managers shared with me. (These were the plans they were giving their agents, too.) Here are some commonalities of them:

  • They are laundry lists of busywork activities interspersed with activities that actually make you money, so the agent doesna��t get any evaluative perspective to self-manage.
  • They do not prioritize lead-generating activities, so the agent thinks all types of lead generation have equal payoffs.
  • They do not have methods of setting goals, keeping track of results, and analyzing results to make changes quickly. (Up and Running provides sales ratios so you learn how many specific actions it takes to get the results you want.)
  • They do incorrectly prioritize actions. For example, as a high priority, they direct the new agent to a�?see all the inventorya�? before doing anything else. The rationale is that ita��s very important to see all the inventory to build a knowledge base. It is important, but only as it relates to working with buyers and sellers. (Ita��s the means, not the end.) But new agents dona��t want to do the high-rejection, high-risk activities such as talking to people. So they gladly see all the inventory until it becomes their job descriptions!
  • They do include plenty of a�?busyworka�? as equal priority to lead generatinga��such as a broker having an agent visit a title company to learn how it operates. This keeps the agent busy and out of the brokera��s hair! Also, the new agent loves the broker for a while, because the broker isna��t asking the new agent to do those high-rejection activitiesa��those activities that lead to a sale!

Bottom line: No would-be successful agent in his right mind would continue doing this type of plan any longer than he had to, because the successful agent recognizes the plan is a poor one.

* Big Idea: Be very critical before you commit to any start-up plan. It is prioritizing your mind! The start-up plan you may love because it keeps you out of sales activities isna��t the plan that is going to love you back (get you the sales you want). What you do every day becomes your job description.

An Effective Start-Up Plan

Here are the six attributes of an effective business start-up plan:

  1. Does not give equal weight to all activities
  2. Provides an organized activities schedule with certain activities prioritized first because they lead to a sale (in Up and Running, these are called a�?business-producinga�? activities)
  3. Includes an organized activities schedule with certain activities prioritized seconda��and explaining why (In Up and Running, these are called a�?business-supportinga�? activities)
  4. Provides a road map for a continuing plan (remember that a�?plan for lifea�??)
  5. Builds in the a�?whya�? of the plan structure, so you learn to self-manage
  6. Has a method to measure and make adjustments in your plan as you progress
  7. Has a coaching component, so someone can coach you effectively to the plan

Up and Running_5e largerManagers and trainers: Take a look at the business start-up plan thousands of new agents use successful to launch businesses fast.

shaking hands over computerDearborn Education Company just released my 5th edition (!) of Up and Running in 30 Days. This book is literally the new agenta��s business start-up plan. In addition, Ia��ve provided lots of training and advice to assure new agents know what to do and how to do it.

One of the updates in this edition is the technology new agents really needa��and what they dona��t need, so they dona��t waste their previous dollars!

What My Technology Experts Told Me

Use technology to support your dynamic business. The easiest way to organize the names of prospects and clients is on a computer. If youa��re not in the technology world nowa��jump in. Youa��ll need technology to do the following (these are not my priorities, just a list):

Technology Recommendations from Up and Running

Use technology to support your dynamic business. The easiest way to organize the names of prospects and clients is on a computer. If youa��re not in the technology world nowa��jump in. Youa��ll need technology to do the following (these are not my priorities, just a list):

  1. Work from wherever you are with a laptop so you can find properties, do market analysis, and create presentations anywhere, anytime
  2. Organize your prospects, clients, and affiliates (such as mortgage lenders) in a database (if youa��re not extremely computer literate, start with Microsoft Outlook, which almost everyone already has on their computers)
  3. Organize your follow-up programs for specific target markets viaA� client relationship management (CRM)
  4. Capture and follow up on your Internet leads with Internet lead follow-A�up technology designed for that purpose
  5. Measure your progress to your goals with specific software
  6. Keep in contact with your customers via cell phone and pager (you will find it truly amazing how few agents return phone calls)
  7. Carry your contacts (database), schedule, and so on with you on a personal digital assistant
  8. Create a personal Web site and/or blog that promotes you and/or provides your prospects and clients access to information they value, such as updates on their property, marketing, or transaction progress
  9. Take pictures with a digital camera and add them to your Web site or your flyers
  10. Invest in a video flip camera so you can promote yourself and your listings via video
  11. Budget for your expenses, track expenses, and create, implement, and analyze your profit and loss statements with financial software (such as QuickBooks, Quicken, or Mint)

Note: See the References and Resources section in UP and Running in 30 Days A�for resources for these valuable tools. And, the reference section offers dozens of references for other software, training, etc.

Get Advice Before You Invest

These references include only a few of the technologies agents use in business. Before you buy anything, interview three technology-savvy, high-producing agents in your office and identify the technologies they consider important. Dona��t expect your real estate company to provide them, although seasoned agents within your organization may be willing to provide direction on the best use of technology. Also, see your manager for advice on the most up-to-date technology you need to perform.

Caveat: Dona��t run around buying every marketing program and tech tool from vendors. As Gary Richter, one of the newer, successful agents quoted in my book, advises: a�?There are many different programs and systems that vendors will try to sell to you as a new agent. Many overlap in capabilities. Pick one that works for you and stick with it.a�?

Up and Running_5e largerTake a look at what’s new in Up and Running in 30 Days:A� updates in 5th edition. This invaluable book is only $32.95 plus shipping, and has been used by thousands of new agents to launch successful careers. Order here.

Up and Running_5e largerI just received my copy of my 5th edition of Up and Running in 30 Days, the new agenta��s business start-up plan. Dearborn Education, a division of Kaplan, Inc., has published this book since its first edition. Ia��ve put lots of updates in this 2017 edition, including advice from successful newer agents. Rather than my trying to convince you of these principles myself, herea��s what theya��ve said:

On Training

Herea��s a quote from Kyle Kovats, who was recently chosen as one of the finalists for the a�?30 under 30a�? honors from the National Association of Realtors.A� These select nominations are agents chosen because they are under 30 and very successful in the business.

Kyle advises: a�?Find a broker who has a comprehensive training program. Ask if you can speak with agents who have gone through it to get the agentsa�� perspective on whether it was helpful.a�?

{Note: Up and Running in 30 Days has tips for you new agents in choosing the right training programa��a training program that actually assures you launch a great career).

The Importance of Coaches and Mentors

Therea��s a lot more to success than just attending even a great training program. Read this from Merrilee Prochaska, a�?I wish I had understood the importance of a mentor/coach before I began.a�?

{Up and Running in 30 Days discusses the trend toward coaches, and provides guidance in choosing the right coach for you.}

On What They Wish Theya��d Done Differently

Ita��s not all a smooth ride! Here are some comments from Cerise Paton, on what she wishes she would have done differently: a�?Followed up more and more consistently; understood the time and discipline and numbers needed for lead generation and lead conversion; recognizing the time it took to build trust; going on more appointments, failing more often, and getting better, practicing presentations with friendsa�?.

Gary Richtera��s comment on what he would do differently could apply to most new agents: a�?Contact all of my sphere and ask for business.a�? Gary admits he was reticent to ask them all for business.

On Prioritizing Your Activities and Lead Generation Sources

Dona��t take my word for it that clearly prioritizing your activities as business-producing or business-supporting is key to success. Hear it from Gary Richter, who used Up and Running in 30 Days to start his career. He says his priorities are big reasons hea��s succeeding now: a�?I am cognizant of my daily activities and recognized them as either business producing or business supporting. I spend the majority of my time on business-producing activities.a�?

And, Diane Honeycutt states, a�?Take the advice in this plan and be sure youa��re not a a�?secret agenta��! Develop a work plan and stick to ita�?.

Herea��s what Kyle Kovats, that great a��30 under 30a�� nominee, said: a�?Get out there and just do it.A� Try different forms of prospecting and see what works. An ounce of action is more powerful than a ton of planning.a�?

Gary Richter advises: a�?Get off your computer and go out into the areas. Focus on business-producing activities.a�?

More great advice from Kyle Kovats: a�?Be relentless. Follow up with handwritten letters rather than the generic form letters/cards most agents send people. Be unique.a�?

On the Importance of Client Relationship Management Technology

When I asked those agent and team leader contributors what technology is important to incorporate, herea��s what they said:

a�?CRM and lead management toolsa�?a��Diane Honeycutt

a�?A really good and easy-to-use CRMa�?a��Cerise Paton

a�?A good CRMa�?a��Chris Cross

So, dona��t be like the majority of new agents (and even seasoned agents who put off capturing all those leads in a database and then, even better a CRM!) Start using a database, or better yet, a CRM your first week in the business.

On Spending Money for Leads

Herea��s some advice from one of those Top 30 Under 30 finalists, James Pierce: a�?Don’t pay a dime to sites like Zillow, etc.a�?

From Cerise Paton: a�?You will get a lot of calls to sell you leads, google placement, banner ads, shopping carts, you name it. Dona��t do it. It either has no value, orA�you’reA�not ready for it, or you cana��t afford ita�?

Tip for managers: As you read these comments, ask yourself, a�?How is my training, coaching, and business start-up plan keeping my new agents on track?a�? What needs to be changed or refined so I get better results?a�?

How about YOU?

Are you following these principles? How many have you rejected or violated in your first few months in the business? Why? Success isna��t always easy, but it always has patterns and leaves clues! Dona��t try and re-invent the wheel. Follow a proven plan with assured results and you will be wildly successful!

Take a look at what’s new in Up and Running in 30 Days:A� updates in 5th edition.

coaching for leadershipDo you have a coaching program? Are you sure? Coaching, mentoring, and peer coaching terms are used with wild abandon. So, are you offering coaching, mentoring, or peer coaching? What’s the difference? Should agents get a coach–or a mentor? Have you defined those terms? Are you clear with agents as to what they’re getting in each of these categories?A� Before you create a program, be sure you know what the program is and should do for that new or re-energizing agent.

Should I get a coach or mentor? Those are questions new agents (and seasoned agents) ask themselves over and over. This blog is excerpted from my eBook, What They Don’t Teach You in Pre-License School.

This advice is given to the agent entering the business, but, as a manager, read it as though you are also defining your services.

What Do Those Coaching Choices Mean to the New Agent?

Agents: As youa��re interviewing, you may be offered these things:

  • An accountability coach (the manager or a professional coach affiliated with that office)
    A peer coach
    Become a team member
    Become an assistant

In this blog, we’ll tackle the pros and cons of getting a coach. In a later blog, we’ll look at mentoring.

What about Getting a Coach?

I hope your manager will become your accountability coach. In fact, a recent survey by Inman Select found that one of the biggest pieces of advice for new agents’ success was to get a coach. But, many managers promise to a�?coach youa��. However, that quickly becomes a a�?got a minutea�� answer man function instead of a focused, linear, goal-oriented action coaching. You dona��t need a coach just for answers. You need a coach to hold you accountable to your goals and action plan.

Choosing a Coach

Here are three important points you should consider as you search for a coach:

  1. The specific program should be highly organized and precisely outA�lined with checklists and systems. Ask, a�?What system are you going to use to coach me?a�? You need a specific game plan, because you are new. You have no history.
  2. The specific program should be related to a a�?game plana�?a��a busiA�ness start-up plan. Ask, a�?What game plan are you going to use?a�?
  3. The coaches should be trained and coached themselves. Ask, a�?Whata��s your coaching background, and what sales principles do you believe in?a�? For example, each of our coaches in the Carla Cross Coaching program has been trained by me and coached regularly by me.

A�Positives: Having a coach keeps you on track, motivated, and, ideA�ally, inspired to reach your goals.

Watch out for: Your coach is trained and dedicated to your success, and is following a proven game plan (otherwise youa��ll be paying just to talk to someone every once in a while).

Managers/coaches: How would you answer the questions above? Do you provide evidence? How competitive are you with your defined programs?

Treat getting a coach or a mentor as an employment issue. Create good questions and interview. Armed with the advice above, you’ll make the right decision for you.

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Save Time Interviewing. Help Sort the Serious from the Semi-Pros!

Are you spending hours educating would-be agents on the business? If so, you need this eBook! In 282 pages, Carla Cross provides answers to hundreds of questions agents have. Help your interviewees get the advice they need, find dozens of questions to ask, and use checklists to hit the ground running before they are licensed! Check out What They Don’t Teach You in Pre-License School.

Managers: Use the checklist on what to do in pre-license school to hit the ground running to ‘test’ your best interviewees and get them prepared to sell real estate FAST when they are licensed.