• 2.6 min readPublished On: August 10, 2009

    Interviewing 101: If They HATE the Word Salesperson…..

    Ever been interviewing and, you think, Darn, this is going really well. The person looks good, smells good, and talks [...]

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  • 2.2 min readPublished On: July 16, 2009

    How to Create a Follower or a Fan….from a Musician’s Perspective

    I just created a 'fan' page for Carla Cross & Co. on Facebook. It occurred to me that the words [...]

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  • 1.5 min readPublished On: July 6, 2009

    The ‘M’ Word that is Really Magic

    As managers, we agonize over how to motivate our agents/employees. Yet, we generally know little about how motivation really works. [...]

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  • 1.7 min readPublished On: June 15, 2009

    Are You Rewarding the Behavior You Really Want?

    As a musician, I know when I play a piece of music people like, they clap. That makes us musicians [...]

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