Archive for increase production
What’s Changed about Motivation: And How to Take Advantage of It
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What’s changed about motivation–and how to take advantage of it…
Are your motivating methods working? If you’re using the methods most managers use, they aren’t working like they used to. Why? Because today’s agents just aren’t motivated by the things ‘workers’ used to respond to. Today, it’s very important that we motivate effectively, because we have to get out agents back out into the market.
Motivational Methods Must Change
In his book,A�Drive: The Surprising Truth About What Motivates Us, Daniel Pink lays out a persuasive case, backed by extensive scientific studies, about why the traditional a�?carrot and sticka�� motivational methods just dona��t work for us today. Ita��s especially true with real estate professionals. Why? Because we in effect work for ourselves. We have to be self-starters, initiators, and tenacious in our pursuit of our goals. That means we have to be motivated by things other than promises of material things.
Why Money Doesna��t Work as a Motivator
First, as Pink points out, money and/or material things are good short-term motivators. (Read Herzberga��s studies on short and long-term motivation). In fact, just take a look at the number of real estate agents who are motivated to visit an open house when therea��s food! But, as Herzberg and others have pointed out, money is a lousy long-term motivator. You know that if youa��ve tried motivating your kids with moneya��or threats (the carrot and stick).
I know. The agents all say they need to make more sales. But, what have you noticed they are willing to do to make those sales? Lead generate more regularly? Make more sales calls? We all know that lead generating is the answer to that money problem. Yet, the vast majority of agents avoid lead generating as if it gave us some chronic disease! So, money is just not an effective long-term motivator.
Best Motivators to Motivate Others
Pink shows, via extensive studies, that there are three driving motivators which we should put to work today to fire ourselves up, keep those fires lit, and achieve what we want to achieve. They are:
- Autonomy
- Mastery
- Purpose
Questions to Ask Your Agents to Get Them Excited Again
AboutA� Autonomy
Are you in charge of your own business, or are you waiting for someone else to tell you what to do?
Do you expect your manager to make you go to work, or are you self-directed and self-starting?
Are you disciplined in your business, so you can enjoy that autonomy?
Seth Godin, author of Tribes,A� says about autonomy:A�The art of the art {of autonomy} is picking your limits. Thata��s the autonomy I must cherish. The freedom to pick my boundaries.
My question to you: Do you have agents that you believe will never operate in autonomy? Don’t you need to invite them to another profession?
AboutA� Mastery
Are you working just to get by, or are you consistently working to get better? What do you want to excel at? How does that translate into your business?
About Purpose
What excites you so much you cana��t sleep at night?
Is there a way to translate that to your real estate business?
The desire to do something because you find it deeply satisfying and personally challenging inspires the highest levels of creativity, whether ita��s in the arts, sciences, or business. A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A� Teresa Amabile, Professor, Harvard University
Our Coaching Helps You Motivate
Carla Cross’s extensive background and study into effective motivation is an extra benefit to you in her Leadership Mastery coaching program.A�Click hereA�for a complimentary consultation.
Great Topic for a Convention/Management Retreat
Yes, the desire and need to motivate is very strong today with managers. But, they need new information and new motivation methods for those millennials. Why not invite Carla to your next convention or management meeting and let her help your managers help more agents?
Greatest Motivational Method in the World!
Behavior that’s rewarded is repeated.A�
If You Thought You Knew Motivation, Surprising Truths
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If you manage someone: Are your motivating methods working? If you’re using the methods most managers use, they aren’t working like they used to. Why? Because today’s agents just aren’t motivated by the things ‘workers’ used to respond to. Today, it’s very important that we motivate effectively, because we have to get our agents into the market.
Motivational Methods Must Change
In his revealing book, Drive: The Surprising Truth About What Motivates Us, Daniel Pink lays out a persuasive case, backed by extensive scientific studies, about why the traditional a�?carrot and sticka�� motivational methods just dona��t work for us today. Ita��s especially true with real estate professionals. Why? Because we in effect work for ourselves. We have to be self-starters, initiators, and tenacious in our pursuit of our goals. That means we have to be motivated by things other than promises of material things.
Why Money Doesna��t Work as a Motivator
First, as Pink points out, money and/or material things are good short-term motivators. (Read Herzberga��s studies on short and long-term motivation). In fact, just take a look at the number of real estate agents who are motivated to visit an open house when therea��s food! But, as Herzberg and others have pointed out, money is a lousy long-term motivator. You know that if youa��ve tried motivating your kids with moneya��or threats (the carrot and stick).
I know. The agents all say they need to make more sales. But, what have you noticed they are willing to do to make those sales? Lead generate more regularly? Make more sales calls? We all know that lead generating is the answer to that money problem. Yet, the vast majority of agents avoid lead generating as if it gave us some chronic disease! So, money is just not an effective long-term motivator.
Best Motivators to Motivate Others
Pink shows, via extensive studies, that there are three driving motivators which we should put to work today to fire ourselves up, keep those fires lit, and achieve what we want to achieve. They are:
- Autonomy
- Mastery
- Purpose
Questions to Ask Your Agents to Get Them Excited Again
AboutA� Autonomy
Are you in charge of your own business, or are you waiting for someone else to tell you what to do?
Do you expect your manager to make you go to work, or are you self-directed and self-starting?
Are you disciplined in your business, so you can enjoy that autonomy?
Seth Godin, author of Tribes,A� says about autonomy: The art of the art {of autonomy} is picking your limits. Thata��s the autonomy I must cherish. The freedom to pick my boundaries.
My question to you: Do you have agents that you believe will never operate in autonomy? Don’t you need to invite them to another profession?
AboutA� Mastery
Are you working just to get by, or are you consistently working to get better? What do you want to excel at? How does that translate into your business?
About Purpose
What excites you so much you cana��t sleep at night?
Is there a way to translate that to your real estate business?
The desire to do something because you find it deeply satisfying and personally challenging inspires the highest levels of creativity, whether ita��s in the arts, sciences, or business.
Teresa Amabile, Professor, Harvard University
What changes have you seen in what motivates people? The signs are all around you!
Our Coaching Helps You Motivate
Carla Cross’s extensive background and study into effective motivation is an extra benefit to you in her Leadership Mastery coaching program. Click here for a complimentary consultation.
How to Create a Retention Rate from ? to 75%+
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This month, I’m focusing on helping you retain your new people.
Managers: What’s your retention rate for new agents under 6 months in the business? Do you know? Do you have a goal for it? Now, I don’t mean how many agents you hire who stay in the business no matter what they do! That’s not profitable to you! If you don’t know your retention rate now, figure it out. But, drop out those who are staying in your office without production–just because you don’t ask them to leave!
How Much Money Is Low Retention Costing You?
Do you know how much money it’s costing you if you have too low a rate? What rate do you think is reasonable to expect? In another blog, we’ll discuss the line items that you should use to figure your retention rates.
I’ll bet 90% of managers can’t answer all the questions above. Although no manager would ever tell me he/she hires just to see what sticks to the wall, in reality, that’s what much of the hiring still looks like today.
One View: Hiring Everyone Is Just OK
If you think that’s true, then, what’s it costing you in management and training time? Management and training turnover? It doesn’t take too many agent failures to make a manager give up. I know. I’ve coached many of them. Managers need to feel that the agents they hire are going to work, so that the manager’s time and expertise is respected and rewarded. Is your hiring expectation supporting your manager, or not?
What’s it costing you in your ability to recruit winners? Agents know the ‘aura’ and culture of an office. Don’t kid yourself. If you load your office with non-producers, you’ll get to be known, as an office was known when I started managing there–as the office that ‘you go to if you don’t want to work’. What are agents saying about your office? What do you want to do about it?
Three Things You Have to Have in Place to Get your Good Hires a Sale Fast
Obviously, you have to have a great screening/interview process. But, for now, I’m going to assume you have just that. So, here are the three things you have to have in place to get those agents a sale NOW:*
(My study, that I show in my ebook for would-be agents, What They Don’t Teach You in Pre-License School, revealed that over half the new agents (under 3 months in the business), expected a sale in their first 30 (yes, 30!) days in the business!). So, your 3-step system has to have that as a goal. Why? Because your agents, whether you know it or not, are mentally out of the business in 3 months if they haven’t gotten a sale.
1. A thorough on-boarding system
Take a look at your first 3 weeks in the business for your new agent. What is that agent doing every day? Do you have checklists? Processes? Someone dedicated to coaching them through those first 3 weeks? In my next blog, I’m focus in on that on-boarding system you need. Studies show that ‘workers’ success and loyalty, plus their retention, is cemented–or not–in the first few weeks they’re in your office. Is your on-boarding system a ‘loyalty-glue’ maker?
2. Someone completely dedicated to guiding them through the onboarding and business-start up systems
Do you have a coach specifically dedicated to assuring your new agents get on track and stay on track? That coach may be you–but someone has to do it. You’d be amazed the number of times I hear newer agents tell me that there’s no one dedicated to coaching them to a start-up plan? Why? Isn’t each new agent hired worthy of that dedication? Or, if not, why were they hired? (remember that ‘throw them up against the wall’ approach?)
3. A specific, accountability-anchored business-start-up plan supported with training modules
Imagine your new agent sitting at her desk. How does she know what to do each day to get that sale quickly? Does she have a specific business start-up plan supported with training so she knows how to do the work? If not, she is just floundering, trying to pick up ideas from those agents who stay in the office–because they’re not working with clients! How would you rate your start-up plan?
How did you rate yourself on the 3 systems above? What do you want to work on first?
Don’t Reinvent the Wheel: The Start-up Plan, Training, Coaching, and Accountability is Here
It literally took me years to put together this unique online program, Up and Running in Real Estate. Why not let me take a huge burden off your shoulders and provide you 2 of the three things you need to jump-start your agents? Take a look at Up and Running in Real Estate and the companion Coaches’ Corner. You’ll reap many more rewards for a small investment, and find it easier to recruit winners.
Are You Offering Coaching–or Mentoring?
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In the prior blog, we talked about the attributes of various types of coaching/mentoring programs. Coaching, mentoring, and peer coaching terms are used with wild abandon. So, are you offering coaching, mentoring, or peer coaching? What’s the difference? Should agents get a coach–or a mentor? Have you defined those terms? Are you clear with agents as to what they’re getting in each of these categories?A� Before you create a program, be sure you know what the program is and should do for that new or re-energizing agent.
Should I get a coach or mentor? Those are questions new agents (and seasoned agents) ask themselves over and over. This blog is excerpted from my eBook, What They Don’t Teach You in Pre-License School.
This advice is given to the agent entering the business, but, as a manager, read it as though you are also defining your services.
Types of Coaches
Professional coach: Someone trained to coach, who uses a specific program and who is paid to be your coach. If youa��re considering a professional coach, find out the specific program the coach will use to coach you. Get expectations in writing, and give your expectations in writing. You should expect to sign a 3-12 month contract.
Manager coach or in-office coach: Someone who may be trained as a coach, who has agreed to coach you. May be paid from your commissions or from a combination of office/your commissions. May be paid on an hourly based by the agent. Be sure this coach is prepared to be your accountability coach, has a specific schedule with you, and a specific start-up plan to coach you. Otherwise, youa��re just getting an a�?advice sessiona��.
Peer coach: Someone in the office, an agent, who has agreed to be your coach. However, this could be anything from
- A�A�A�A�A�A�A�A�A� Answer questions
- A�A�A�A�A�A�A�A�A� Let you a�?shadow thema�� (see how they do a listing/buyer presentation or offer presentation)
- A�A�A�A�A�A�A�A� Be your accountability coach
Most peer coaches dona��t have a coaching program to coach to, and havena��t been trained. They are also at a loss with what to do if the agent refuses to do the work.
In my experience, the agent has the highest hopes that the peer coach will fulfill his dreams of whatever coaching is to him. The peer coach is hoping the agent just doesna��t ask too many questions!
Advice to Agents
If youa��re going to work with a peer coach, get in writing exactly what that peer coach is willing to do with and for you. Bad peer coaching can turn into a nightmarea��for both parties.
Agentsa�� advice: Dozens of experienced agents have told me they wish they had started with a professional coach. If you can find one to trusta��and to followa��youa��ll shorten your learning curve dramatically and easily pay for the coaching fee. Plus, youa��ll establish a successful long-term career.
Getting a Mentor
What is a a�?mentora��? Therea��s not a clearly defined job function. Mentors are usually seasoned agents who offer to help new agents. They may
- A�A�A�A�A�A�A�A�A� Offer advice
- A�A�A�A�A�A�A�A�A� Allow you to shadow them
- A�A�A�A�A�A�A�A�A� Ask you to do parts of their business
New agents love the thought of a mentor, because they have so many questions. And, they think the mentor will be their a�?answer mana��. But, Ia��ve observed that having an a�?answer mana�� surely doesna��t guarantee success. In fact, it may impede an agent getting into action. How? An agent may think he needs more and more information before he will act. Then, he just keeps coming to the mentor for every question under the sun. And, the more the new agent knows, the more frightened he becomes. Plus, the advice received from the mentor may not be in the new agenta��s best interest.
If you are considering a mentor, get in writing exactly what the mentor will do for you.
Big question: Why is the mentor willing to help you? What does the mentor expect from you?
Treat getting a coach or a mentor as an employment issue. Create good questions and interview. Armed with the advice above, you’ll make the right decision for you.
Managers: What programs do you offer? Have you defined them? What are the benefits to your prospective ‘clients’?
Save Time Interviewing. Help Sort the Serious from the Semi-Pros!
Are you spending hours educating would-be agents on the business? If so, you need this eBook! In 282 pages, Carla Cross provides answers to hundreds of questions agents have. Help your interviewees get the advice they need, find dozens of questions to ask, and use checklists to hit the ground running before they are licensed! Check out What They Don’t Teach You in Pre-License School.
Managers: Use the checklist on what to do in pre-license school to hit the ground running to ‘test’ your best interviewees and get them prepared to sell real estate FAST when they are licensed.
Managers: How Would You Rate your On boarding?
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How would you rate your on boarding program for your new agents? I mean
1. your initial orientation procedure (do you have one)
2. A coach or mentor to work with that new agent from day 1
3. A start-up plan initiated from week 2
4. A training program to support the start-up plan–starts in their week 2
Go through each of these and rate yourself. Interestingly, few companies even have a complete on boarding program.Instead, they have a checklist that they go through with the new agent. Then, they explain that training will start in 4 weeks. Woops! My studies show that the majority of new agents expect a SALE within 4 weeks! So, if they’re not lead generating from week 2, how in the world will they get that early success?
The most important part of the on boarding process is the start-up plan. Do you have one? What’s your ‘bottom line’ for anA�ideal start-up plan for a new agent? Many managers tell me they don’t want to hire new agents because they’re too much work–and, too many of them fail. True. Yet, on the other hand, managers find it difficult to recruit seasoned agents who fit their profile, culture, and standards. One answer to this dilemma is to develop a start-up program for new agents that avoids the pitfalls associated with hiring new agents.
The Ideal Porgram Should Assure…
1. The new agent will succeed–fast (not this normal 50% failure rate!)
2. The new agent is directed by the start-up program–not a situation where the manager has to re-invent the wheel with every new agent
3. The manager doesn’t have to invest hundreds of hours in a new agent–only to find that agent fails
4. There’s direction from a ‘trusted advisor’–an outside coach, to save the manager’s time
5. There’s coordination and interaction between the ‘trusted advisor coach’ and the manager, so the manager isn’t left out of the loop
6. The new agent is challenged by meaningful activities leading to a sale, not just unprioritized busy work
What other goals should your ideal program provide you?
RefiningA�My Start-Up Plan
I’m doing the fifthA�edition of my best-selling start-up plan for new agents, Up and Running in 30 Days. I want to assure that it fulfills all the goals above–and the goals you have for me. A�Want to give me some feedback? Here’s aA�manager or owner questionnaireA�for you. Get it back to me by May 20, 2016. If I can, I’ll include you in quotes in the new edition, out in early 2017. And, of course, you’ll receive a complimentary copy of the fifth edition!
Want to share your observations? Click here for that questionnaire.
Give Some Advice to New Agents and Get PR, Too
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What’s your advice to new agents? I’m working on the 5th (!) edition of Up and Running in 30 Days, the new agent’s start-up plan, and I’m updating technologies, trends,and statistics. In addition, I want to include advice to new agents from successful agents who’ve been in the business 1-3 years. Why? Because this advice will be pertinent, up to date, and I think new agents will listen to someone who’s been there–and succeeded.
I Need Your Help
Do you have an agent in the business 1-3 years, and did at least 15 transactions their first year (not given to them as a team member)? If so, your agent could be featured in my new edition, due out in January 2017. A�I will be featuring 5-7 quotes in various places of my book, and it would be great PR for your agent (and you). Your agent will receive a copy of the 5th edition, of course.
Here are the questions I’m asking:
- What are 1-3 things you did as a new agent to successfully launch your career?
- What do you wish you had done differently?
- What advice would you give to new agents?
- What technology is absolutely critical for the new agents to incorporate? Why?
Other comments:
Thanks so much. Please include your name as you want it used, your company name, your email and phone (for contact information so you can get referrals).
Name:
Company:
Phone:
Email:
Specialties:
Number of transactions completed your first year in the business:
Please return this to me by 4.30 so I can include it! Thanks again. Let me know how/if I can help you! You’re doing a great service to those going into the business!
Getting Back to Me
You can forward this to your agent (s) and your agent can write answers as comments. Or,A�here’s the link to the questionnaire. A�Just forward the link to your agent.
In my next blog, I’ll be asking you for your advice to new agents. I’m going to add this to the new edition. It should be very telling, and interesting to see the commonalities of managers’ advice to new agents.
Here’s the link again to the questionnaire. Your agent’s advice will help the industry and certainly help determined new agents!
Secrets to Starting that Business Plan
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Ita��s time to do that dreaded business plan. Herea��s how to make it a love fest, not a drudgery.
During these last two months of the year, I’m going to be giving you tips to make a great plan–and get your agents to plan.
It really can be fun….What if you could actually have fun making a plana��and know that the plan you made would at least double your profits for next year? Wouldna��t that be lovely? Having helped hundreds real estate professionals create plans, Ia��ve found an easy method to make that plan in no time. Better yet, I promise that plan will be a blueprint that will work hard for you.
We all talk about it. Few of us actually do it. Even less of us actually follow it! But, almost all of us know we should do it: make a business plan. Why do we resist? Why do we make plans (if we do) that gather dust on a shelf? I think ita��s because ita��s too cumbersome to make the plan. Most plans arena��t practical enough to follow. Wea��re going to change all that right now.
Why Your Planning Process Didna��t Work for You
Too many real estate professionals try to start planning by writing an action plan. (That should actually be the last step!). Instead, start your plan as Ia��ve outlined below. The surprising observation Ia��ve made is that ita��s much faster and better to create the plan when youa��ve done the preliminary steps. In fact, finding out the information below catapults you to your next yeara��s action plana��before you have a chance to question yourself. It assures you have a great plan, too. (And, it goes so much faster).
Wea��ll start with the first two steps. In my next blog, Ia��ll lead you through the next two steps. So, before you know it, youa��ll be ready to polish the fine points of your plan.
Here are those first two steps:
1. Gather and analyze the important numbers. Gather last yeara��s numbers so you can analyze them quickly. (Best to have your secretary/assistant do this for you). These numbers should include the results that most greatly impact on your profitability: (You may have some other favorites. Feel free to analyze them):
a. Number of recruits/lead generation/appointment numbers
b. Net number of agents (how good were your recruiting/ retention efforts?)
c. Number of listings taken
d. Number of listings sold
e. Ratio of listings taken to listings sold
f. Number of sales
g. Balance/ratio of number of sales to listings sold
h. Expenses (whata��s higher than your budget for the year?
Whata��s out of balance with your income and profitability? What can you change?)
Analyzing these numbers give you great big hints as to what you should do as an action plan next year. In fact, youa��ll find it difficult not to think ahead to your action plan! (Thata��s a good thing!).
Your recruiting/lead generating plan for next year
Your retention plan for next year
Your training plan for listings next year
Your coaching plan for each agent/for you (balance of listings sold and sales?) (productivity)
Just with that first step, you almost have the action part of your business plan done!
2. Evaluating YOU. Rate yourself in the various skill areas: recruiting, selection, coaching, training, retention, staff management, etc. For agents, that would be lead generation, lead conversion, presentation skills. Technology skills, etc.
What have you mastered? What do you want to improve? This becomes your personal/professional training/coaching program for next year.
Your Goal Deadline for These Two Steps
Holding ourselves accountable for what we want is very difficult! So, to help you, Ia��m going to ask you to create a target date to finish these two steps: Oct. 31. Why? So youa��ll be ready for my next blog and the next two steps. This year: A fun, a�?got the lovea�� business plan! I promise youa��ll stand out from the normal real estate pro who never gets around to getting one.
For a comprehensive business planning systems, with fill-in forms for each part of your plan, see Beyond the Basics of Business Planning, a comprehensive online business planning resource (with managers’ and agents’ planning resources).
How to Get Those Agents to Create a Business Plan
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Okay. Leta��s face it. Ita��s difficult to get your agent to create that business plan. But, you know he/she needs one, right? Through this November and December, all my blogs will focus on business planning.
Agents: Check out UP and Running in 30 Days. You’ll get business planning tips and free documents to help you plan.
In the next few blogs, Ia��ll give you the guidance you need to get workable plans for your agents. Herea��s the first tip:
Model the process.
What do I mean? Create your own plan, so you know how the process works. Most brokers don’t have business plans. No wonder they dona��t feel confident in helping their agents plan. So, your first step is to create your own plan. Your plan should include:
The thought process (this is the part that is most often left out):
Your vision
Your mission
A review of your office for this last year. This is the step most planners leave outa��.so they dona��t get any a�?hintsa�� for the future from their own past! Thata��s like trying to market your product without knowing why people love it. A review will also give you a�?talking pointsa�� with your agents about their own plans. Especially look at these statistics:
- Number of listings taken to listings solda��in normal market time (you will look at this with your agent, too)
- Percentage of sales to listings sold (you will look at this with your agent, too)
A Complimentary Leadership Business Planning Webinar for You
Last week, I did a complimentary leadership business planning webinar. Now, it’s recorded and available to view here. In addition, I’ve provided the slides, too, so you don’t have to take notes! Please take advantage of this, and create a business plan for your office. By the way, I’ve included why strategic planning is back in ‘vogue’, and how you can take advantage of the difference in how strategic planning needs to be done today.
Have you Systematized Your Business?
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Have you systematized your business? Or, are you drowning in paperwork and un-prioritized tasks? How’s your time management? Have you found yourself going to too many different directions? Do you have some significant time management challenges? In this world of lightning change, agents can struggle just to stay even–much less get ahead. The ability to organize these changes seems daunting. But, the need is greater than the risk. If we can’t manage the day-to-day business through systems, we’re caught forever in ‘crisis’ management. Herea��s how to organize, systematize, and automate our jobs so we can manage changea��rather than having change manage us.
Systems List for You:A� Even though I have observed that few agents have systems, I’ve also observed it’s even more pronounced with managers! So, at the end of this blog, I’ve provided you a list of systems you should create or buy–and implement.
You as a System
I want you quit thinking of yourself as a creative individual, and, for a moment, consider that you can organize what you do just like software organizes tasks (well, almost!). In other words, you can systematize YOU, to some extent.
Choose or create systemsa��then harness technology. First, create your systems. Then, choose the technology to run those systems. You’ll spend less money and utilize your technological investments better if you’ve organized your business systematically first. Then, you’ll know exactly what systems you want to automate. (I’ve worked really hard to help your agents get systems. In Up and Running in Real Estate,A� Ia��ve provided a Technology Planner, to help you prioritize their needs, plus 60 other checklists, processes and systems to make it easy for them to organize and implement).
Five Steps to Systematize Your Business
1. First, itemize the tasks you do each day.
2. Prioritize your tasks as they relate to accomplishing your main objectives. What are the most important tasks you do to assure you make money consistently? (Up and Running provides lots of guidance on prioritization for agents.)
3. Organize your high-priority tasks into systems–or purchase systems.
Should you create your own system, or buy one? Smart managers buy systems, if they’re available. An example is a recruiting follow-up system. Even though a manager could create a system, time spent on creation isn’t worth the price paid in ‘down sales time’ profitability. Don’t be a creator unless you just can’t find a good system.
4. Choose your technology to support the systems you already have in place. Let’s say you now how a manually-created recruiting follow-up system. You’ve decided who you will involve in the plan; you’ve decided which tasks you can delegate. Now, you’re ready to choose technology to automate your system. Because you know what you want this technology to accomplish, you can make a good choice. You can easily customize the software to meet your needs–because you already have a system in place.
5. Package your systems so you can promote your exceptional business organization to potential agents (you are showing them how you can help them with their biggest challenge–time management).
Start with just one series of tasks and get that systematized. Soon, you’ll be running your business much more like a business.
Systematize and Package for Managers Click here to get this list and start systematizing!
Help Your Agents Gain Systems, Skills, and Confidence the Easy Way
It can take years to create just one checklist to keep yourself on track. And, in Up and Running in Real Estate, my new online training/coaching/business start-up plan, I’ve got 60+ for your agents! Why re-invent the wheel when you can take all the great information, processes, and systems included in Up and Running in Real Estate and help your agents hit the ground (or re-hit it) running!A� 25 short training videos, 60 processes/systems, and 25+ special resources for your agents to use, too. Only $249, and quantity discounts available, too. The coaching component makes it easy, too, for you to coach your agents to success. Why not get started today? Click here for more information.
4 Steps to Assure your Agents Break Through those Ceilings of Achievement
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Are some of your agents stuck in ‘just good enough’? Do you want them to break through to mastery? Break through that ceiling of achievement? Here are 4 steps that work.
Do you wonder why some agents seem to effortlessly get a marketable listing, or always sell the buyer theya��re working with? Is it magic, or is it mastery? It may look easy, but ita��s probably hard work, tenacity, and, most important of alla��practice. I understand mastery, for I earned a bachelora��s degree in piano performance, and taught college-level piano and flute for several years. Ironically, you wouldna��t expect to play the piano well without practicinga��for months, if not years. But, agents expect to master sales skills without practice. Why? Because, it seems easy to talk, so it must be easy to sell. Here are 4 tips Ia��ve learned from the world of performing that are directly applicable to the world of sales mastery:
A�A�A�A�A�A�A�A�A� 1. Spaced repetition is key to mastering skills. Practice a bit of the sales skill. Leave it, then return to it after a day. Youa��ll get better fast.
Question: Do you have your agents practice what you learned in class, or do you expect them to just ‘wing it’ in the field with a real live person? Would you expect your airline pilot to do the same?
A�A�A�A�A�A�A�A�A� 2. Practice with a coach. Who would expect to learn to play the piano with mastery without a master-level piano teacher? Sales skills require practice, too, with a master instructor.
A�A�A�A�A�A�A�A�A� 3. Dona��t expect to just hear it, then do it. You cana��t learn to play the piano by listening to a concerto, and you cana��t learn sales skills just by hearing someone else. Hearing is the first step. Doing it is the next.
A�A�A�A�A�A�A�A�A� 4.A� Dona��t expect to do it well the first time. Tolerate your mistakesa��but dona��t settle for just good enough. Mastery requires tenacity and determination. Only you can know how good youa��re going to be at the end!
Put these steps to work and tell me how it makes a difference in your performance–in your ability to break through that ceiling of achievement. It works. I promise you. I know from the field of practice in music!
Question: What gets in your way of accomplishing what you really want?
Check out Up and Running in Real Estate to help your agents achieve their potentials!