Archive for free publicity
More Tips on Using Publicity for FREE Marketing
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Here are more tips on using publicity for FREE marketing.
In an earlier blog, I gave you advice about how to create a steady stream of publicity as a recruiting and image-making tool. Now, Ia��d like to share a few more tips on writing articles or blogs.
From writing all those articles and blogs, here are the three most important lessons Ia��ve learned:
- A smaller topic is better
- Less ideas are better
- More examples are better
So, in about 400-500 words, you’ll only have time for one to three ideas and examples. Make the examples ‘real life’. Also, be sure your article is as perfect as you can get it before submitting. These editors don’t have time to work with any of us in extensive editing. The person who submits articles “ready to go” gets published much more often!
How to Find Appropriate Publications for Your Talents
Pick up your favorite real estate magazine or newsletter. See the kind of articles that the publisher likes. Note the length. Ask yourself: Why would my articles be a benefit to that publication? Then, contact the publisher for article specifications and submission policies. Youa��re on your way to standing out as an exceptional manager!
Make a list of hard copy and Internet-based magazines and newsletters. That becomes your a�?distribution lista��. Each month, I submit at least one article to my lista��all at once (your contact management program is invaluable to put your PR contacts in a field so you can communicate easily). I have a a�?templatea�� that I use, which points out the link to the article. In it, I point out the value of the article/blog to the reader. I ask the editor to include my biography with a�?hot linksa�� so readers can get the free documents I usually provide with each articlea��and can go to my website.
Make Publicity Distribution Really Simple…..
A new resource I just discovered: Recently, I signed up for an article submission service, so I could widen my scope of influence. Check out Submit Your Article.
Now, you are on your way to free publicity, a heightened image, and much improved recruiting, and it didna��t cost you anything!
Give me your tips on using publicity as a free marketing tool.
Want More Tips on Marketing YOU?
Why not optimize your personal ‘brand’ by marketing yourself more effectively? And, with methods that cost little or nothing? Here’s a great resource for you, Marketing YOU. Check it out!
Grab this FREE Recruiting Tool: Publicity
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Grab this FREE recruiting tool: Publicity.
Do you want a free recruiting tool? Youa��re a real estate professional. You have limited advertising/recruiting funds. You want to recruit more. You want to establish your credibility as an industry leader. One of the best strategies is to write articles that get published, and use those articles in all of your marketing strategies. Here are the steps to follow to write articles that are valuable and that get published every time. The best thing about this strategy: It’s absolutely free!
The Process: Simple and Straightforward
Writing an article follows the same process composers use in writing a popular tune: It starts with the theme (A), continues with the middle, where you expand on the idea and example (B), and ends again with the theme. When Ia��m teaching my a�?Train the Trainera�? course, we practice this simple structure when we create training programs.
The Eight Simple Steps to Get Started
Here are the simple steps Ia��ve used over the years to create articles that have gotten published hundreds of times in major real estate magazines and newsletters:
1. Decide on who your audience is, so you realize for whom youa��re writing
2. Decide on the challenge (s) they have that you want to address
3. Jot down all the ideas you have about the challenges and solutions
4. Narrow the topic so you can zero in specifically on what you want to write about.A� The biggest mistake writers and teachers make is to choose too broad a topic for the time or word framework.A� For example, it’s difficult to write 500 words on how to create a team. You CAN write 500 words about why to create a team; or three strategic tips in creating a team.
5.A� Choose one to three ideas to discuss.
6. Arrange the topics in the order you want to discuss them
7. To expand on the ideas, present the idea clearly and then give an example. One commonality Ia��ve found among editors is that they want examples with the idea. Otherwise, the reader doesna��t really get the picture.
8. Close the article with the reiteration of your challenge and solution. Give your audience positive motivation to take action.