Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.

Archive for business planning mistakes

Do you where your agents spent your money last year? Knowing is critical to their NOT having empty pockets next year. I know you’re going to help your agents create business plans this year, so I want to share these stunning surveys with you.

In my upcoming webinar, I discuss the importance of 3 critical areas you must know–and your agents must know– to succeed next year. One of these areas is the agent’s budget.

Here are the surprising results of a study on how top agents spent their marketing dollars: 

As you can see, agents spent their money NOT on the best sources of business, but on other sources. Why? Maybe because they thought these other sources were more interesting. Maybe they wanted to try something new. Maybe they didnt know where they had spent their money before, and just kept throwing it at these less-than-stellar sources.

Help your agents find out where their money went last year, and how big a bang they got for the buck. Now, you’re ready to plan for 2020.

Join Me for my Complimentary Business Planning Webinar

Whether you’ve been in business 20 years or 20 minutes, you need an awesome blueprint for a great 2020–and so do your agents. Join us for this fast-paced webinar, where Carla Cross, who literally ‘wrote the book’ on real estate business planning, will help you do just that.

In this webinar, you’ll:

Get the blueprint the most successful agents and businesses use to create a plan that works. You don’t need a ‘fill in the blanks’ color by the numbers plan–you need a businessperson’s way to think through your business so you’re ready for anything that comes your way in 2020.

Gain the critical step usually left out in business planning–the step that can literally save your money and efforts from going down those dreaded planning ‘cul-de-sacs of frustration and failure

How to predict and project your 2020 results so you know your plan is going to work for you–not someone else!

Your gold mine right in front of you—and few agents are ‘mining’ it. You’ll save thousands in marketing dollars, lower your stress, and enjoy a much better business if you create the right action plan for 2020.

You’ll get some stunning and surprising statistics that will help you create the right actions for 2020, instead of guessing at what to do next.

Managers: You’ll gain tips on helping your agents plan–and how you can be a true support for their planning efforts. Just imagine what your profits would be like if every one of your agents had a workable plan?

Questions: You’ll have a chance to ask Carla your business planning questions, too. You’ll gain handouts from her business planning programs.

Space is limited, so register now! Let’s work together to create an exceptional 2020.

$$$$$$ 2 lucky people will win Carla’s complete business planning systems, too.

When: Dec. 12 (Thursday)

Time: 10-11 am, Pacific Standard Time (west coast)

What: Business planning webinar (join with your computer)

Register here.

After registering, you will receive a confirmation email containing information about joining the webinar.

What do you coach to in your agents’ business plans? I have a list here to help you assess the effectiveness of each of your agent’s plans. Get it in this blog.

Through December, I’m focusing my blogs on business planning. You’ll also find ready-to-use checklists, processes and systems in this blog and my blog for agents, Up and Running in 30 Days.

3 men and women working at tableWhat percent of agents have business plans? From my surveying, I think less than 10%. Yet, we all know we want our agents to have plans. Why don’t they? I think a big reason is that we, as managers, don’t make the assumption that each agent HAS a business plan–and then act in a way that makes that come true.

A Message to Those Who Have Decided to Lead the Charge to Business Planning

You’ve decided that each of your agents will have a plan–and you’ll coach them to that plan. But, what do you watch for?

Click here to get my list of what should be in each agent’s business plan.

What are Common Agent Planning Mistakes?

Besides looking for what should be in a plan, you’ll also want to recognize common planning mistakes. From coaching hundreds of agents through the planning process, I know the common mistakes they make. Here’s my list:

Click here.

Let me know how these lists work for you. I’ve found that I had to be a very active leader and participant in the planning process to get my agents to create a plan. Then, I had to help them monitor, measure, and make adjustments. That way, I became an proactive participant with them in the process and the results. I became their coach.

Plan_Act_CelebrateGet More Business Planning Help Here

Take a look at the 2 webinars I did on business planning. There’s one for leadership and one for agents. I hope you’ll get both information AND inspiration!

Click here to see them.

Looking for a business planning systems that really covers the bases? Check out my online program, Beyond the Basics of Business Planning.