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Archive for webinar

Your business plan wasn’t crafted for Covid. What’s your plan now?

Do you have your 60-day pivot business plan in place?

Congratulations to you if you made a 2020 business plan. However, none of us could have foreseen the events of the past two months. Those events have called for a different plan–both for you and for your agents.

5 Big Questions to Answer Right Now

Next Thursday (April 23), I’ll be doing a 45-minute webinar exclusively for leadership on actions to take right now to retain agents and plan for profits. Here’s more information on that.

To prepare for this webinar, here are some questions leadership needs to ask themselves to evaluate whether they’ve got everything they need in place to lead in this uncertain environment.

  1. What are you doing right now to communicate regularly with each agent in your office? Do you have a schedule? Have you helped each agent with a pivot business plan? (I’ll be providing a template for you to use with your agents after the webinar).
  2. What’s your agent mix? How many new agents, growth agents, mature agents in your mix? Do you have a plan for each group to move them forward? (I’ll provide you a tool to segment your agents).
  3. How have you changed your training to continue it without disruption? Are you doing ‘live’ online events, or have you contracted with an outside source to assure your training has continuity?
  4. Who else have you enlisted to help retain your agents? Do you have any teaming in place?
  5. What’s the morale like in your office? With each agent? What actions are you taking to improve each person’s outlook so they will continue their business in a meaningful way now?

Answering these questions will prepare you for the actions I’ll be suggesting to you during the webinar next Thursday, April 23, starting at 10 am Pacific Daylight Time.

The good news: This is the time when leaders can LEAD. The feelings of insecurity, of fear of income loss, fear of sickness–all can overwhelm our agents unless we step forward with positive leadership actions. The actions I’ll be suggesting to you next week will build loyalty and retain your good agents, preparing for a market re-emergence.

Leadership:

The Actions

to Take Now

to Preserve

Profits Later

Join me for this fast-paced, 45-minute webinar exclusively for leadership April 23 (Thursday), at 10 am PDT. Click here for more information and to register.

Got your business plan done? Why not get dozens of tips to polish (or start) that plan) by looking at the webinar I did a couple of weeks ago?

You’ll get guidelines to organize your whole plan, and you’ll get tips to assure that plan works for 2020!

Click here to see the video and get all the handouts, too. Happy New Year!

Okay. My first blog on creating webinars showed you how to pick your topic. We developed your objectives. You chose your technology a�?vehiclea��. Now, the fun begins. You have several more choices to make. They include:

  1. The name of your webinar. The name of your webinar is extremely important, for it will draw people toward the webinara��or away from it. For example: Your topic is business planning. Are you going to name your webinar a�?The Basics of Business Planninga�?? Only if you want to repel people and/or put them to sleepa��. I do many webinars for the National Association of Realtors Learning Library. Click here to see one. I was asked to do one on business planning. Knowing that can be a deadly subject, I named the webinar a�?Not Your Grammya��s Business Plana�?. This is the topic slide.

It got their attention, and was fun to do. It set the stage that we were going to have a good time at business planning.

Dona��t just jump into a name for your webinar. Think of several names. Run them past several people and get their feedback. Sometimes your friends can come up with much better names than you!

2. The time frame of your webinar. Webinars work best if theya��re about 45 minutes, with about 15 minutes for questions at the end. (You can also do questions during the webinar. More about interaction and timing later). Ita��s very challenging to hold someonea��s attention more than 45 minutes. So, be sure you can deliver your webinar easily in that time frame. How to find out? Practice!

3. Sketch your webinar content and a�?progressa��. When youa��re doing a webinar, you cana��t just think in terms of content. You must also think, a�?What visual would best represent the content?a�? So, as you are creating your webinar, get those a�?picturesa�� in your head that represent your content.

Put the ABA Structure to Work

To create your webinar content, use the ABA persuasive presentation formula (those who have taken my instructor development courses, or have gotten The Ultimate Real Estate Trainera��s Guide knows exactly what Ia��m talking about).

Aa��the openinga��should be provocative; should lay out the problem and the solution; should have a strong a�?themea��

Ba��the development of your theme; should support your opening. Herea��s where your stories, analogies, etc. come in.

Aa��the closinga��back to the beginning; should support the theme; should paint a rosy picture and be motivating to attendees

Your ‘homework’ assignment: Now you have some ‘rules’ from which to evaluate webinars. So, join 2-3 webinars in the next week and see if they:

1. Named their webinar to capture people’s attention and interest

2. Timed their webinar correctly

3. Used the ABA structure to create their webinar

In the next blog, we’ll discuss how to keep the audience’s attention during that 45 minutes!