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Archive for communication

Engagement: Do you have a plan to drive engagement with your agents in this shifted market? Or, are you waiting for your company, your association, or …… to take over? Or, do you think you just don’t have to engage?

Sometimes it takes years! I don’t want you to lose your agents–or your business.

Concrete Methods to Re-Engage Your Agents

Every week, I’ll be giving you specific actions to take to re-vitalize the communication and the activity levels of the agents in your office. I’m not just drawing these out of a hat. This is what I have done for years to encourage, tell truth, and get agents into action in challenging markets. This will set you up for great profitability, retention, and a wonderful recruiting tool. How do I know? I’ve done it several times. It works.

First: Set Up Your Plan

Don’t wait for your company or some outside force to do this for you. All well and good, but you need to step right in and be the one who literally LEADS right now. That’s right–leads. Oh, boy, I just thought of what I don’t want to happen for you: DON’T just send them to some training guru site and hope all works out (that includes me!).

What Your Plan Should Look Like

First, when I say ‘meetings’, of course I mean via Zoom or Go to Webinar, or a similar program!

As a group (and groups):

  1. New agent training at least weekly with actionable items they are to complete–must be high accountability
  2. Advanced agent training at least weekly with guests sharing best practices for this market
  3. Mastermind groups of various experience and/or production levels
  4. Office meetings weekly with guests

In other words, your training calendar must

  1. Address the needs of the various levels of your agents
  2. Be consistent and well-thought out to serve your agents with actionable items–which you then can get permission to share
  3. Create a compelling reason why your agents should re-engage frequently

You DO have a training calendar, don’t you?

With individuals:

  1. Quartile your agents using any weighing variables you feel are important (4 points for production, 3 points for culture, etc.). See who you can help (probably not the bottom quartile, but you make that call. It’s your time and energy. You deserve a pay-off…..)
  2. Look at what you’ve been urging these agents to get done for the past 6 months (or more!): their website, their bios, their databases, their presentations, etc.
  3. Choose 5 action items you want to use with each agent, and let each agent prioritize and add to these actions, add dates–so it’s their plan; or, ask each agent to come up with 5 prioritized items
  4. Set up a schedule with each agent to review actions–I’ll be helping you apply great coaching techniques so they are motivated to keep going!

What I’ll be Providing You

Besides these overview and bigger picture items, I’m going to provide you specific action items (some with templates so you don’t have to reinvent the wheel) that you can drop in in several training/coaching areas

Who Will Survive and Thrive Through this Time

I know today, there are companies and/or managers who have a ‘hands off’ approach: It’s the agent’s business and that agent decides when, how, and how much to do–alone. When the market is going nuts, that works, because the market is driving the agents. But, when the market becomes challenging, the agents are looking for leadership, for guidance, for coaching. They get lost–more easily than they will admit. Those who provide positive, clear, supportive leadership now will come out with a much stronger profit picture, a synergistic team, and a recruiting tool.

Tell me: What are YOU doing to drive action in your office right now?

               Let’s Partner to Drive your Success!

Online Training – keyboard 3d render illustration with word on blue key

Why reinvent the wheel right now? Take advantage of my online training program, Up and Running in Real Estate, created from my smash hit, proven business start-up program Up and Running in 30 Days. 

Not just a distance learning program!

No one wants to sit in front of a computer especially now!) and learn neat stuff….

Effective online training has to have 3 things:

  1. An easy, engaging process to draw the attendee in and keep him/her interested
  2. Interaction with a real human being once inawhile
  3. Interaction and idea exchange with others in the course

Ive integrated these 3 critical factors in Up and Running in Real Estate.

  1. Engaging--I created humor, introspection, and awards to motivate attendees to keep going through the program
  2. Coaching: I will be personally group coaching agents in the program, and you have a unique opportunity to coach in the program, too.
  3. Interaction:  set up discussion groups so agents can interact and support each other 

An Easy Way to Integrate Coaching Your Agents 

Your support right now is critical. So, I waived the $99 fee for Coaches Corner (the coaching component of the program) for all who sign up prior to Sept. 1, 2020. To qualify, register at least 1 of your agents in the program. See more here.

Lets create success together!

Have you been doing all your training ‘live’? Yes, it’s preferable, but, you can switch to digital communication and training with confidence. Follow these tips.

Do you need to go ‘digital’? Right now, especially where I am, in Washington state, everyone is huddled in their homes because of the Coronavirus. But, life goes on. This is a great time, to adjust your communication and training strategy to reach out.

I’ve been doing webinars for years, and, I learned so much working with pros like Amy Chorew and the National Association of Realtors doing business planning webinars. I really worked on my technique, and was always rated in the top three presenters.

That’s what many digital attendees say! So, in the next few blogs, I’m going to give you tips on what I learned from the best, the mistakes I’ve made as I’ve learned, and the strategies that will help you create effective digital communications and trainings as we go forward.    

Should you ‘go digital’?  Yes, if you’re a

  • Trainer
  • Coach
  • Manager
  • Team leader
  • Salesperson

and in today’s world, we HAVE to communicate digitally–at least for awhile. The good news is that it forces us to get really good at this type of communication so we can reach more people more effectively. I hate it when I ask people what they think of webinars and they say that last Powerpoint presentation was

boring/dull/repetitive/ill-organized/no fun……..

But, if you’re skilled at presenting digitally, you can

  • Inform
  • Introduce
  • Sell
  • Increase your image

In this series, I’ll help you through 

  • the basics of digital communication, including webinars
  • The most common digital communication/webinar mistakes
  • Some technical aspects of webinars–software, etc.
  • How to create your video call or webinar

What can a webinar do? First, what it can’t do. Don’t expect it to  

Change people’s behavior (it’s not training. It’s education). Webinars are not the magic training bullet we’ve wished for. There are limited objectives you can accomplish by doing a webinar. But, I’ve discoered some methods to help ‘attendees’ internalize and apply what they’re learning (see my Train the Trainer sneak preview below).

Of course, the upside of a digital training/webinar is that

  • People don’t have to travel to get to the an event
  • It’s very cost-effective
  • It puts you in front of new audiences
  • You can make it evergreen (record it and share it)

Some Basic Choices to Make Before You Start

  1. Your vehicle

Which company will you use to deliver your webinar? There are over 100 companies today offering some type of screen sharing. They range from free to $100+ a month. The free versions companies tout are for a limited number of viewers (usually 5-10). After that, figure on paying for the services. Among the most popular services are Zoom, GoTo Meeting, WebEx, and BrightTalk. Whatever you choose, pick a service that will be easy for you! Getting caught in the technicalities while you are trying to be a sparkling presenter is death by webinar.

  1. What’s your message?

Boy, this one seems so easy, and yet, it’s where most of us go way off the rails. Why? We try to do too much in too little time with too little organization! (Just like we do in ‘live’ classes). But, it’s more fatal digitally, because it is more challenging to hold people’s attention. So, the next few tips are critical to the success  of your training.

Decide on your topic. Is it something that would lend itself to a webinar? To find out, study webinars you’ve attended. Do some seem too wishy-washy to have been worth your time? Are some so full of facts and figures you snooze off?

Decide on your objectives. In other words, start with the end in mind.  What do you see, hear, and feel the attendees doing at the end of your presentation?

To write your objectives, start with this sentence,

As a result of this webinar, attendees will____________________________. Examples of objectives for a business planning webinar could be:

  • Understand the flow of the strategic business planning process
  • Be able to differentiate between a vision and a mission statement
  • Be able to pinpoint 3 areas of concern about their business from the previous year

After I’ve written my objectives, I know the basic structure of my webinar. I can prioritize those objectives and start arranging my webinar in the right presentation order.

Your Topic: Overview or Detailed?

Is your topic an overview, or is it more detailed? Decide on the scope of your topic, and your objectives, before going further.

Common webinar mistake: Either being so global there is little information, or being so detailed you lose the audience in facts and figures.

Sound Familiar?

If you’ve taken my Instructor Development Workshop or my distance learning version, Train the Trainer, you’ve learned what objectives are and how to write and apply them in creating your training/presentation/digital class. 

After deciding on your desired delivery company, and drafting your topic and objectives, you’re ready for the next step. In the next blog, we’ll discuss best presentation methods–and common presentation mistakes.

See What a Digital Course Looks LIke and How it’s Organized

Necessity is the mother of invention!!!! Oh, boy, have I learned that! I decided to put my distance learning program in new course software. In doing so, I’ve found out how to help people internalize important concepts and apply them to great, concrete, immediately-useable results. Here’s a sneak preview of my Train the Trainer program. It fulfills the requirement for attendees to teach clock hour approved courses in Washington state, and is accredited for 15 clock hours.

Train the Trainer Sneak Preview

In later posts, I’ll share some strategies I’ve found work really well in creating online presentations and courses that involve, inform, and entertain.

When you look out at your audience, what do ou see? Not this, I hope!

Managers: Do they fall asleep when you start your meetings?

Are your sales meetings knocking their socks off? If not, help is here! Start your meeting with the tips here, and watch your agent count go way up for your sales meetings and training presentations.

Who Is a Presenter?

We’re all presenters: Any time we are in front of two or two thousand, our goal is to persuade the audience to our point of view. However, most of the time, we just get in front of people and say whatever we think of first. That lack of attention to presentation organization leads to some big presentation mistakes, and costs us sales. Instead of stumbling through a presentation, why not organize it to grab their attention, persuade them to your way of thinking, and motivate them to action?

Grab Their Attention in the Opening

Have you thought about your opening? Are you hiding in your office because you dread doing that sales meeting?

, like:

I won’t take much of your time, but

We have a lot to cover today

We won’t get through the outline

I know you don’t want to listen, but

I’m not really prepared

Attributes of Great Openings

Great openings, yes? Yet, we’ve heard them dozens of times. You don’t have to settle for whatever comes “naturally”. Instead, make your openings

Provocative

Interesting

Different

Engaging

Here are some ideas:

  1. come in a costume that gets their attention
  2. Start with a musical group
  3. Ask a provocative question
  4. Have 2-3 people do a little playlet at the beginning
  5. Have a drawing and then use the results to springboard into a discussion

Recently, I was in Napa, California teaching a large home inspection sales company how to create persuasive presentations. I first taught them the process and gave them ideas. Then, we broke into practice groups. Finally, we all meet again and debriefed. They had some great ideas and their practice created team building and sparked creativity.

You don’t have to settle for boring old meetings. Use your creativity and shake things up! You’ll get better attendance AND you’ll involve more people.

Let me know what you come up with!

Have you asked someone to present at your meeting, and they droned on…and on…and your attendees lost interest? Here’s a method with my planner to assure your presenters stay on point.

Do you arrange and/or lead sales meetings? If you do, you’ve probably seen this happen: 

Your presenter rambles into the presentation, wanders around in a vast wasteland of information during the presentation, and then kind of dribbles out of the presentation–no call to action, no close. After that happens a couple of times, your agents don’t want to hear from any more guests or affiliates! 

Don’t Assume the Presenter Knows How to Structure his/her Presentation! 

I’ve led or attended hundreds of real estate sales meetings. Usually, I find the guest presenter (an affiliate or vendor) is anxious to get up in front of our wonderful team and present.

He/she doesn’t know what interests or challenges the audience. He/she doesn’t know how to begin the presentation to get the audience’s attention, how to build a motivating story, and how to create a call to action.

This Presentation Planner Will Help Presenters Organize

After an especially painful group of presentations (5 all in one meeting!), I decided to create a presentation planner for affiliates/guests to use to prepare their presentations. It is based on the concepts and skills I teach in my Instructor Development Workshops and my distance learning version, Train the Trainer. 

Note: I just returned from giving my presentation Knock Their Socks Off: Tips to Make Your Best Presentation Ever, to a national home warranty company. I was so impressed because they wanted to learn the skill of crafting persuasive presentations AND they had set aside time to practice the skill and de-brief. Great skill building and team building session. 

Three Big Questions to Ask your Would-Be Presenters

  1. What’s the challenge agents (or your audience) are facing that your product/service will solve?
  2. Why should the agents (or your audience) listen to your presentation?
  3. What outcomes will agents (or your audience) have as a result from taking the actions you suggest?

Screen Your Presenters BEFORE You Let Them in Front of your Audience!

Here are three things you’ll want to do to screen would-be presenters:

  1. Have them complete the presentation planner here
  2. Ask for a bio from them with testimonials of those who have used their service or product
  3. If the presenter is going to do a course for you, get the course outline (and not just a PowerPoint presentation!) prior to engaging the presenter, along with at least 10 testimonials of those who have attended his/her session (I learned this the hard way after letting an affiliate teach a ‘class’ to my agents and found the course had no outline and the instructor had no real idea of what he was presenting…..)

Following these guidelines and using my presentation planner will assure your sales meetings are a ‘hit’ and your audience walks away with exceptional value.

Grab your Presentation Planner here.

 

Here are four ways to avoid boring them to tears in a training session.

I just sat in on a training session for new real estate agents, and I had trouble sitting there. Why? Because the presenter was using almost all lecture.  Yes, the agents were listening intently. Yes, they seemed eager to learn. But, that lecture was not helping them learn. They needed to get involved!

Not only that, the students were new real estate agents, scared of a new career in which everything was up to them! They needed exercises to get confidence, to create ‘buddies’, and to meld as a team.

So, instead of lecturing, try breaking up your presenter-directed lecture with these techniques:

  1. Do a warm-up to loosen up everyone, teamify, have fun, and show that it’s going to be an exciting, fun-filled, course (more about how to do a warm-up in another blog).
  2. Instead of asking a question and letting people raise their hands to answer, turn it over to the group, and work in small groups to come up with answers. Then, name a reporter and compare answers (this is the task force, which I’ll also blog about later). This makes it much more interesting to the people, they get to know each other, and they gain confidence that then can come up with good answers.
  3. Pair up people to have them compare opinions, thoughts, and answers. You’ll be starting the buddy system now.
  4. Use accountability: Do you have it built in? You’ll want to build in assignments to complete so the students are learning in the field. That way, they’ll pay much more attention to you and learn a lot more.

Your turn:

How can you use these methods to wake up your students, get them involved, and get them learning at a much higher level?

 


Does your course ‘fit’ the adult learner?

May is my designated Trainer Appreciation Month. So, I’m writing a blog series to help trainers teach and write great courses. And, I’m offering special discounts on my resources for trainers. See them here.

Most real estate courses are not written with adult learning principles in mind. So, let’s look at these truisms and write our courses to reach the adult learner effectively. This is one of the areas we address in my resource on how to write a course (click here to see it).

From writing courses for most of the major real estate franchises, and training thousands of real estate instructors, I’ve found some undeniable truisms. Here’s one:

Why Write a Course for the Adult Learner?

Benefits to teaching to these principles in your course:

  • Adults aren’t bored (!)
  • Adults feel important
  • Adults pay attention
  • Adults retain more
  • Adults feel protected; low risk environment
  • Adults like you better
  • Easier for you to teach!

The Big Principles to Keep in Mind

Adults learn through association.

We learn what we already know. Two fellows teaching community colleges instructors how to teach shared that one with me. How insightful!

How do skilled presenters accomplish this in a course environment?

Do you relate what you’re teaching to the adult’s prior experience? Or, do you jump right into a complex theory and expect your students to keep up…..

Adults learn by doing

Life is do it yourself. Do you have your students doing an action in class? What happens in your course to assure the students are doing? How do you know they can do whatever it is you are teaching them to do? Observe it in class, of course!

Retention soars when adults do and say something at the same time. How are you using this principle in your course?

How much doing of significance do you have planned in your class?

Big principle: How we retain information is directly related to how we acquire that information.

Would you say that instructors are most concerned with short-term, or long-term student learning?

Adults learn from each other

Use teaching methods to encourage information exchange.

How do you assure students are exchanging information? Are you using various alternative delivery methods (not lecture) to assure students are learning not only from you, but from one another?

Adults learn through repetition

Use several approaches to the same concept/process. Does your course offer review and repetition to assure students are really learning?

Adults learn through rapid recall

What rapid recall methods have you seen used in the classroom? Do you do this so you ‘tie up’ each section before you move on?

Adults seek to satisfy individual needs

Experience levels vary greatly. How would an instructor find out each student’s individual experience levels prior to getting into the classroom?When I’m teaching Instructor Development Workshop, I provide each attendee a ‘pre-conference survey’ at registration, so I can see the needs and level of learning of that person. Even the words used give me some powerful hints about each attendee’s priorities and beliefs!

Adults learn practical information.

They want information and skills to directly apply to their lives–right away.

How have you seen instructors assure that the information is not only applicable, but that the student applies the information to their challenges, while in the classroom? Are you assuring that each of your attendee translates the course information/skills into action plans?

Go back to the course your teaching or writing and see if you are adequately addressing how adults learn. Doing so is one of the attributes of a real course, not just an ‘information overload!

Expert Guidance to Write that Great Course–at a $30 discount this Month!

If you’re serious about writing that great course, this is the resource for you. Step by step, Carla Cross, who has written courses for Re/Max, Better Homes and Gardens, Keller Williams Realty, GMAC, Royal LePage, and CRB, shows you exactly how to create your course and your outline. And, for those Washington state instructors, she shares tips on how to get your course approved for clock hours.

This resource is digital. You will get access immediately.

May Trainer Appreciation Month bonus: Keys to a Killer Introduction

This ‘how to write a course’ includes:

2 instructional videos
Templates to use as guides for course creation
Examples of courses
2 ‘cheat sheets’ to write your course modules

Tips on how to write teaching methods right into that course, so you can sell it!

Guidance in how to get your course approved in Washington state.

With 95 pages, this resource, along with the 2 instructional videos, shows you exactly how to create a course that has substance, sizzle, and ‘sell’!

May Trainer Appreciation Month price: $99.95 with coupon create course. (Regularly $129.95. Save $30)

Click here for more information and to order. You’ll get immediate access to the 95-page resource guide and 2 instructional videos. Remember, to get your discount use the coupon code create course.



Not a speaker? Here are four tips to present like a pro.

We’ve all been there. We’ve been asked to speak for ten minutes to a group of people. Our first reaction is extreme fear. Our second reaction is,

1.Slow Down

Most speakers, amateurs or professionals, speak too fast. Slow down. Pretend you are speaking to a huge room and project your voice to the back of the room. You’ll find yourself going slower and using more inflection (vocal dynamics) . Better delivery!

2. Get Persuasive

There is a process for everything, including crafting a persuasive presentation. It’s simple. It’s the structure of your favorite popular tune: ABA. In other words, it starts with a theme, develops the ‘bridge’ in the middle, (supporting information to your point of view), and ends with the same theme.

Free giveaway in this blog: Click here for my Persuasive Presentation process.

3.Launch with a Great Start

How are you going to begin your presentation? With a provocative question? With a relevant story? How does that beginning tie to your theme? Sit down and write down your beginning. Post the problem, suggest your solution, and build a rosy future for following your recommendations.

4. Bring it Home with a Great Ending

Have you ever been at a presentation that just puttered out at the end? The speaker said, “Well, we’re out of time.” And you thought, “Good”…..Remember, it’s just like a popular tune. Bring back the theme at the end. Close with reminding the audience of the rosy future they will have by following your recommendations. Remember, your job during the persuasive presentation is to persuade. And, here’s my point of view: All presentations that anyone gives should be persuasive. Otherwise, simply read a book!

Let Me Work with Your Trainers to Create Better Presentations

Are your courses boring? Are those presentations great for taking a nap? Are you instructors talking through every outline? And, most importantly, are your courses not filling up? It’s time to invite me to work with your instructor group.

Contact me and we’ll work out the best solution for you!

Share this with your presenters: Click here for my Persuasive Presentation process.

 

Here are 4 ways your meetings go wrong, and a planner to assure they go right.

This month, I’m focusing on the main responsibilities of a real estate manager. If you’re going into management, how are you going to make your meetings exciting, interesting, and participative?

Death By Meeting…….

If you haven’t been in a meeting that went sideways, you probably haven’t attended enough meetings! I just attended a meeting that was almost painful to experience. It went on and on, with little organization. The speakers had no rhyme nor reason to their presentations. And, finally, I wasn’t even sure what we were to do as a result of this meeting!

As I sat there, I thought, “How can I help meeting planners/managers/presenters avoid the mistakes I’m experiencing and plan a meeting that works every time?” I came up with this Presentation Planner and Promotion form. Using it with your presenters will assure that you avoid these four big mistakes:

1. No promotion to your target audience for the meeting
2. No focus to the meeting–no theme, no stated benefits to the target audience
3. Presenters do not have a format from which to create their presentations–so they just wander around in a vast wasteland of facts and figures
4. There’s no call to action as a result of the speaker or of the meeting

Promoting Your Event

So, my Presentation Planner includes a section on promotion. After all, as you plan your presentation, you’ll naturally think:

  • Who is the event targeted to?
  • What are the 3 major benefits to this target audience?
  • What will they walk away with?
  • Where will I promote it?

The planner I created will help you avoid the 4 common mistakes listed above. It not only assures a persuasive presentation, it helps you promote the event, too!

Click here to grab your Presentation/Promotion Planner.

I’m Here to Help You Become a Great Leader!

If you’re new to management, or you’re being challenged in management, I can help. My Leadership Mastery individual, custom coaching program will help you master the major activities of management–stepping you from ‘maintenance management’ to true leadership. Check out my program here. Contact me for a complimentary consultation.

What personal benefit are you giving your agents?

This month, I’m taking what I’ve learned as a musical performer from age 4 to the world of leadership and sales. (And, read my musical quotes at the end of each blog. I hope you’ll get a chuckle!)

Are You Just Following a ‘Template’?

As a musical performer, I know you first have to learn the music (the ‘template’). But then, you have to add YOU. That is, you have to add the interpretation that ‘speaks’ to you personally. Otherwise, it’s just notes on a page. So many times, I’ve seen leadership and salespeople merely follow the template. That’s great for a beginning, but it doesn’t create a connection to others. In fact, it creates a dissonance. You know what I mean. You’ve heard a salesperson say, “Does 1 PM or 2 PM Tuesday work for you?” You probably want to scream (as I do), “Be human, you’re not an automaton.” Now, it’s fine to give people choices, but, if you sound as though you just memorized those words, and are not actually interacting with another human being, you’re creating distrust, not rust!

Adding YOU, the Personal Benefit

As a leader, you bring to your associates some very unique and valued attributes. However, many times leaders do not use these attributes to commnicate and gain trust. Instead, they rely on the old ‘templates’–those cliches and sayings that we just don’t find ‘ring true’. For example: You have a background in art. Are you using that background to communicate and ‘share’ YOU with your agents? If not, you’re missing an opportunity to relate. And, in this day in age, relationships are what hold a person in a company.

Here’s a great quote that expresses what I’m suggesting:

Live your truth. Express your love. Share your enthusiasm. Take action towards your dreams. Walk your talk. Dance and sing to your music. Embrace your blessings. Make today worth remembering. ― Steve Maraboli

What’s YOUR Music?

When I’m teaching people how to be great instructors (Instructor Development Workshop), I give them ‘templates’ to follow to create course modules. However, I tell them to just ‘listen to the music, not the words.’ Translation: I don’t want them to memorize each word. Instead, I want them to feel the rhythm of the process and follow that. The outcomes: Great presentations with relaxed presenters!

Your Turn

Look back on your life.

What life experiences have added to your success? What skills do you bring to what you do today? How can you communicate those as a benefit to those you serve?

Want guidance in how to teach with verve and confidence? Check out all my training guides at my website, carlacross.com.

Just for Fun

Last night at Carnegie Hall, Jack Benny played Mendelssohn. Mendelssohn lost.

Harold C. Schonberg

When she started to play, Steinway himself came down personally and rubbed his name off the piano.

Bob Hope, on Phyllis Diller

Remember Jack Benny and Phyllis Diller? They may not have been concert artists, but they used their musical talent to differentiate themselves–and make light of it, too!

Recruiting: Here’s what you need in your post-interview package. This month, I’m focusing on recruiting and selecting systems, to help you work faster and better and recruiter winners.

Remember the Chinese water torture? Drip, drip, a drip at a time. That’s the key to recruiting successfully. Here’s another drip you’ll want to provide your candidate after that first interview. This is another package with the information you think the candidate will find useful. Here’s why:

We remember only 10% of what we heard three days later!

Unfortunately, candidates don’t remember much of what we discuss in the interview. Or, they remember it wrongly. It seems easy to us, but, it becomes a muddle to them when they interview five companies in as many days. So, take the time to assemble what I call the after first-visit package or post-interview process. In it, you’ll reiterate important points, and again differentiate yourself and your company.

Systemize Like your Great Agents

Great agents assemble these packages for sellers and buyers. You are modeling the behaviors you want to teach the agent. You can explain the parallels in the interview process. This is a very strong recruiting strategy. The old adages

In Your Post-First Visit (Post-Interview) Package

Here is a sample list of the materials you may include in an after-first visit recruiting package. Note that some of the material is duplicating your pre-first visit package. Also, sometimes you won’t have the opportunity to provide a pre-first visit package. Of course, you’ll always have the ability to customize each package. However, it’s much easier to do this from a prepared package than to start from scratch each time.

Letter from the manager explaining what’s in the package

  •  Training calendar (you do have one, don’t you?)
  • Training brochure
  • Company/office/manager story
  •  Attractive company/office/manager statistics
  •  Articles featuring company/manager
  •  Costs of affiliating  with explanations

Bottom Line: You’ree Proving your Competency to Each Candidate With Every Recruiting Process You Do

Well-assembled packages reflect clear thought processes. Merely putting these together will clarify your recruiting and selection story. It will help you figure out and communicate your culture and values. It will provide you differentiation and memorability. It says to the candidate, I prepared for you. Your time is valuable. I am here to dedicate my skills and talents to help you develop your business.

You will recruit more and better agents, you will save time, and you will be able to delegate or clone yourself by hiring a manager or recruiter when the need arises.

Want to avoid re-inventing the wheel? Check out my recruiting resources here.CompleteRecruiterfor web OBrecuiter