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Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.

How to Motivate the “Tough Case” Agent


coaching hand upIt’s getting toward the end of the year. It’s time to coach again, so I’m featuring coaching tips this month.

Here’s how to motivate the ‘tough case’ agent.

Do you have any seasoned agents in your office who have lost their fire? There’s probably no challenge for a manager today greater than that of rejuvenating your experienced, valued agents. Even though your market is better than it was, these seasoned agents just don’t seem to be able to re-light those fires of desire. You’ve tried being supportive and empathetic. You’ve even given them leads. Nothing has seemed to work. What are you going to do to retain these agents, motivate these agents, and get them back into the fray?

Before We Start: What Doesn’t Work

As a coach, I’ve been working with management teams to save and re-generate the careers of experienced agents. One of the biggest mistakes I’ve seen managers make is to try to help these seasoned agents through support and empathy. That’s just not enough. And, it’s actually demeaning. Yes, some empathy is needed. But, my observation is that it too often drifts into sympathy. Instead of motivating these seasoned agents to get back at it, these well-meaning but misguided managers are sympathizing the agents into a deeper

Motivating in an On Fire Market

Do agents actually slump in a great market? Of course. They sit around and watch others’ success and wonder what’s wrong with them. But, in my experience, few have the ability to analyze what’s going on and actually make a plan for effective change. As a manager, you have the ability to not only provide an atmosphere, along with a platform, to motivate that agent back into the business, you can go much further than that, to “inspiration”.

Just think what would happen if you could get that seasoned, slumping, ‘stuck’ agent back into the business with fervor. The whole attitude of your office would improve. Your coaching would work. Your training would be well attended. Your bottom line would look much healthier.

Two Steps to Create an Awesome Motivational Office

I’ve created a two-step approach to re-ignite your seasoned agents. In the next few blogs, I’ll show you exactly how to not only motivate those agents, but go way beyond motivation to inspiration.

Before I give you my approach, let me ask you to think about what motivates you. What re-lights your fires of desire? How have you noticed your seasoned agents ‘checking out’? Do some observation and research before you read my next blog post.

LM CoverOur Coaching Helps You Motivate

Carla Cross’s extensive background and study into effective motivation is an extra benefit to you in her Leadership Mastery coaching program. Click here for a complimentary consultation.

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