Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.

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Recruiting: Here’s what you need in your post-interview package. This month, I’m focusing on recruiting and selecting systems, to help you work faster and better and recruiter winners.

Remember the Chinese water torture? Drip, drip, a drip at a time. That’s the key to recruiting successfully. Here’s another drip you’ll want to provide your candidate after that first interview. This is another package with the information you think the candidate will find useful. Here’s why:

We remember only 10% of what we heard three days later!

Unfortunately, candidates don’t remember much of what we discuss in the interview. Or, they remember it wrongly. It seems easy to us, but, it becomes a muddle to them when they interview five companies in as many days. So, take the time to assemble what I call the after first-visit package or post-interview process. In it, you’ll reiterate important points, and again differentiate yourself and your company.

Systemize Like your Great Agents

Great agents assemble these packages for sellers and buyers. You are modeling the behaviors you want to teach the agent. You can explain the parallels in the interview process. This is a very strong recruiting strategy. The old adages

In Your Post-First Visit (Post-Interview) Package

Here is a sample list of the materials you may include in an after-first visit recruiting package. Note that some of the material is duplicating your pre-first visit package. Also, sometimes you won’t have the opportunity to provide a pre-first visit package. Of course, you’ll always have the ability to customize each package. However, it’s much easier to do this from a prepared package than to start from scratch each time.

Letter from the manager explaining what’s in the package

  •  Training calendar (you do have one, don’t you?)
  • Training brochure
  • Company/office/manager story
  •  Attractive company/office/manager statistics
  •  Articles featuring company/manager
  •  Costs of affiliating  with explanations

Bottom Line: You’ree Proving your Competency to Each Candidate With Every Recruiting Process You Do

Well-assembled packages reflect clear thought processes. Merely putting these together will clarify your recruiting and selection story. It will help you figure out and communicate your culture and values. It will provide you differentiation and memorability. It says to the candidate, I prepared for you. Your time is valuable. I am here to dedicate my skills and talents to help you develop your business.

You will recruit more and better agents, you will save time, and you will be able to delegate or clone yourself by hiring a manager or recruiter when the need arises.

Want to avoid re-inventing the wheel? Check out my recruiting resources here.CompleteRecruiterfor web OBrecuiter

Are you talking too much in the interview?

A lot of recruiters/interviewers think that, if they’re great talkers, they’re great recruiters (same as agents think talking equals selling…..)

You’re a manager who recruits. You want to get winners in that recruiting seat. You pride yourself on being a great talker. (A manager once told me he just talks them to death–until they say they’ll join the company–what a great screening method-not!) But, too much talking is just old-style hard ‘selling’–and that’s certainly not the bulk of an effective selection process.

Ask, Don’t Tell

Probe to find out more. Keep finding out more until you’re really sure you know what they mean. Let me give you an example:

The recruit says, “I want a deal.”

Do you jump to a conclusion because you know what a deal means? Don’t. You may be surprised. Instead, ask questions at what does a deal mean to that recruit? When you know exactly what the recruit means, you can proceed to find what he really wants–instead of what someone else told him he should ask for!

A Pre-Screening Process for New Agent Candidates to Save you Time

Ask these questions before you spend time and money chasing candidates who don’t meet your standards. Click here to get my knockout factors on the phone.

Use In-Depth Questionnaires to Discover Real Needs

Besides using these preliminary questions, always use written in-depth questionnaires so you’ll know

  • The benefits to the features/needs stated
  • Hidden objections you may not discover until too late
  • Motivations to buy that not even the buyers realize they have

Ever heard the term “buyers are liars”? I think that’s not really the case. I think that we don’t ask the right questions to help buyers (our recruits) clarify what they really want. Most ?buyers of services don’t know what they really want. They think they want a better commission split. But, what they’re really looking for is the motivation provided by secrity. That means different things to different people. Find out what’s really motivating your candidate, not just what he says to your basic questions.

Ask the Right Questions in the Right Order and You Won’t Have to Close

Finding the motivators of your buyers (recruit/candidate) is key to helping them make the right buying decisions for themselves. All you have to do to close is to remind them that this product fulfills their needs. And, how do you get there? By creating and using the right questions in the right order.

Don’t forget to grab your pre-screening process–knockout factors to ask on the phone: click here.

Want to streamline your selection process and recruit more winners? Check out Your Blueprint to Selecting Winners. It’s completely digital, so you get all the information right now. Includes an 11-step proven process to interview successfully. Do you have a process or do you just ‘wing it’?

 

Oct
15

5 More Recruiting Mistakes to Avoid

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In an earlier post, we explored 5 of the 10 biggest mistakes I’ve seen real estate recruiters make–and, admittedly, I’ve made. After all, I started like most of you–here’s your desk, here’s your phone……you know the drill…

By the way, I put a picture of a coach reading off a layer, because that’s certainly a mistake we make in management! (Or, you could interpret it as me yelling at you to avoid these mistakes….)

So, here’s the rest of my list. What did I leave out? Why are we selecting so many who fail to make it in real estate?

6. Recruiting agents without the necessary skills or motivation to be
successful

There are the agents that fall over at the first objection (and there are many, even though they tell us they’re tenacious!) We keep beating our heads against stone walls recruiting agents who are deficient in the two skill sets we say are most important to real state success: technical (computer) skills and sales skills. We hire them, and then we pour thousands of dollars down a black hole trying to train them to do the things they won’t or can’t do.

Why not hire agents who already have technical and sales skills? In my program, The Complete Recruiter, I ask managers to make a list of the skills and qualities they feel are critical in the agents they hire. Please do that. Then, create questions that bring out whether an agent has the skills and qualities you need.

7. Talking too much in the interview process

Well, it’s not really an interview process to most managers. It’s actually a talk marathon, where the manager talks to the would-be agent until the agent gets tired and agrees (or not) to join the company. That’s what dozens of agents have described as their “recruiting interview”.

What are you doing while the interviewee is talking? Asking questions and listening. What are you listening for? Whether or not that interviewee has the necessary amounts of the skills and qualities you want. How do you assure you’ve got the complete story? Probe around that one idea until you’re completely assured that the interviewee has sufficient strength of that trait or skill. The Complete Recruiter has lots of tips on mastering sales skills for recruiting. This is just one of them.

8. Selling all the features and benefits of the company in the same way to each recruit

That’s simply because the manager didn’t ask good questions at the beginning of the process. If he had, he would’ve discovered what needs the agent wanted met. Then, he would’ve designed his presentation to meet those needs.

9. No recruiting plan

A few years ago I was the head writer for the CRB (Certified Real Estate Broker) People Management course. This course includes recruiting, selecting, training, and motivating agents for high productivity. I was excited to teach the course the first time, and was thrilled that there were about sixty managers in the course. I found that most of them had been in the business over ten years.

I wanted to create something where they could share recruiting experiences and a wins, so I decided to do a little contest for best recruiting campaign. I introduced the contest the first morning, and waited for the entries. There were none. At the beginning of the second day I asked the students if it was a dumb contest, or what seemed to be the barriers. They told me that none of them had a recruiting plan, much less a campaign! How could you implement your recruiting moves without a plan of action? We pound into our agents heads the idea of business plans. Yet, we dona’t have plans for the most important of all our activities–recruiting. If you’re among the 95% of managers who don’t have a plan, I’ve provided a simple, straightforward method of planning in The Complete Recruiter.

10. No system for agent follow-up

You’ve interviewed the agent. The agent doesn’t join that day. Now, what happens? In most companies–nothing! You need a contact management system. You need a contact plan. You need materials, and you need strategy. Finally, you need someone to run that plan. Hire a competent assistant and let that assistant engage your plan. This agent follow-up is really a part of your overall recruiting plan. You expect your agents to do it, and you need to do this, too, with your potential recruits. Remember, follow up until they buy or die!

It doesn’t take a masterful recruiter to win all the awards. All it really takes is determination and persistence. And, when you look at the few managers who actively recruit, you know that merely taking a stab at in a consistent manner will win you many recruits. Start now!

CompleteRecruiterHow is your Recruiting Plan Working?

Well, shall we be honest? You probably don’t have a plan. At least, that’s my experience in training and coaching thousands of owners and managers. If you don’t have a plan, how do you know what to do each day to find, select, and recruit those you really want? How do you measure how you’re doing? The Complete Recruiter has it all: the plan, the dialogues, the systems. Get it this month at a blazingly good price, too! Find out more here.

This month, I’m focusing on recruiting and selecting.

Isn’tt it amazing the number of things a new manager is supposed to be able to do from day one, even though he or she isn’t trained to do those tasks? Take recruiting, for example. As As a new manager, I was expected to lead generate, get appointments, ask great questions, and select agents who would be successful. But, did I have the skills to perform those tasks with competence? You can bet not!

Even though I was a top-producing agent, I didn’tt take the time to think through, and didn’t know how to, apply the sales skills I had used to attain high sales volume to the recruiting tasks at hand. So, I, like thousands of other new managers, just did it allby ear! Along the way, I had some wins and lots of losses. Through my observations of myself and others, Ia’ve created a list of ten top mistakes, so that you can avoid the pitfalls I and others without training have fallen into.

In this blog, we’ll look at the first five. Also, I’ll add some advice I learned from all those mistakes!

1. Charge ahead to hire

It should occur to us that we need to sit in a quiet place and think about the kind of people we want to hire before we dive in. But, we are so thrilled that someone is in front of us that it doesn’t occur to us that they bring with them their values and ethics. So, if we haven’t thought out our values, our beliefs, and our perspectives first, we run the risk of hiring people who will then dictate what the company values become. Before you start interviewing, decide what you will and what you won’t stand for. Write out your values and your beliefs. Then, when you interview, check to be sure that agent carries those same values and beliefs into your office. Someone’s got to be the leader, and it better be you!

2. Recruiting to old-style management strategies

I know, I know. Just go make those calls and you will get some recruits. Yes, that’s true. But, wouldn’t it be better if you built a company that stood apart from the others because of its attractors? The greatest attractors today to a company are twofold:

Values: Does the company have values and beliefs that the agent can live by and agree with?

Focused on success of its agents: Does the company focus its energy on the success of the agents or on itself/

If you are still trying to recruit to an old-style dictatorship, or, if you’ve given up leadership. Find out what participative management is all about. Find out how to build a team. Figure out how to help each agent reach his/her goals. Now, you’re on the right track. Re-tool your business structure so you’re attractive to the entrepreneur of today and tomorrow.

3. Trying to recruit on the company features

“Our company is the largest around.” Well, guess what? If you’re a branch manager, and all your branch managers say the same thing, you’re not going to differentiate yourself that way! You must make yourself a magnet. What about your background provides a benefit to a new agent? To an experienced agent? For example, I was a musical performer and teacher. That taught me performance skills, and how to teach others performance skills. You can see the benefits to agents. I’m able to help an agent reach his goals through greater skills.

4. Not differentiating the feature from all the other companies that have the same thing

“We have a great training program.” So says every company out there. What’s so great about your program? You’d better be able to tell ’em and show ’em. For example: “Our training program has a 90% rate in our agents making a sale in the first thirty days they’re with us.” No one else in the area has success figures like that. Here’s the brochure about our program. It spells out the comprehensive five-step program for new agents. Do you want a program that assures you make money fast?

5. Trying to attract agents through price wars

We in the real estate industry just love to hire agents through the bidding wars. We either provide a lower desk fee, better commission splits, or more trinkets and trash. Guess what? That’s the chicken’s way out. In reality, price is never the best recruiter. But, if you don’t have a great company organization, if you don’t help agents meet their goals, you’re going to have to compete on price. It’s all you’ve got. Now, work hard to provide real value. After all, consumers pay 10% more for products and services they believe are of quality.

Recommendation: Read Drive–The Surprising Truth about What Motivates Us, by Daniel Pink. The motivators have changed, but no one has told real estate professionals!

So far, what have I left out?

Get The Insights You Need to Hire with Confidence

You work so hard to gain those interviews. But, do you have planned interview process that assures you pick winners? (And assures the candidates are impressed with you….) Your Blueprint for Selecting Winners, with new information about what desired agents of today are looking for, is a guide to create your unique attractors, how to put together a powerful presentation, and a completely new video showing exactly how to craft the best ‘crystal ball’ type of questions. Learn more here.

Here’s what to do if you’re interviewing and the candidate says, “I hate the word ‘salesperson’.”

Ever been interviewing and, you think, Darn, this is going really well. The person looks good, smells good, and talks good. The person is likable. The person eagerly answers your questions. Then, somehow, you bring up the word ‘salesperson’. (In fact, throw that into your interviewing repertoire: “What does the word ‘salesperson’ mean to you?” And be ready for the responses below).

After you ask that question, all that positive energy that had been in the interview comes to a screeching halt, because the person says,

I don’t want to be called a ‘salesperson’.

You’re thinking, Woooooh up there. I thought I was interviewing for a sales job. What’s going on here?

What Do They Want to Be?

I just wrote a blog for for a large blogpost in which I chastised real estate agents for the ‘shortcut’ mentality of trying to use technology so they didn’t have to talk to the people. (Yes, it’s true. They think that’s smart. Just read their comments back to me.) At least two things became apparent from the very strong comments:


2. Some agents think technology will take away the need for agents to form relationships (These are the licensees who love houses. They just hate people).

So, When you hear the comment ‘I don’t want to be called a ‘salesperson’, consider:

1. That person will be resistant to any kind of sales training (which means they won’t be willing to ask insightful questions to determine buyer/seller qualifications–and so they won’t be willing to close)
2. That person will want a different ‘label’ on the business card. Something like ‘consultant’ or ‘educator’.
3. That person will feel most comfortable being as far away from potential prospects as possible!
4. That person doesn’t want to sell; that person wants to be the happy recipient of someone else’s work to get the ‘lead’
5. That person won’t work to create trust and long-term relationships, because they don’t think that’s the point

What This Means to You

You already know 90% of what I’m going to tell you here. The bottom line is that this person doesn’t respect the art, science, and skill of becoming a competent salesperson. They’re not going to your sales training. They’re going to discount any help you try to give them on communication skills development. They going to think that mastering the knowledge and technology of real estate will make them successful. They’re going to wait until you give them leads, and then they are going to discount these leads because they aren’t “good enough”.

Should You HIre This Person?

I know. You hired one person once who had the traits mentioned above and they were successful selling real estate. Okay. But, are you going to base your interviewing decisions on Las Vegas odds? Better not. Probe more to find out what that person thinks ‘salesperson’ means. Find out their prior sales training. Delve deeply into this question and their answers, so you’ll hire those who love sales.

Get The Insights You Need to Hire with Confidence

You work so hard to gain those interviews. But, do you have planned interview process that assures you pick winners? (And assures the candidates are impressed with you….) Your Blueprint for Selecting Winners, with new information about what desired agents of today are looking for, is a guide to create your unique attractors, how to put together a powerful presentation, and a completely new video showing exactly how to craft the best ‘crystal ball’ type of questions. Learn more here.

Here’s how to avoid hiring the agent from hell!

Let’s be honest. Have you ever hired someone and found out it was the ‘hire from hell’? If you haven’t, you just haven’t hired enough agents or staff! Many managers tell me that the hardest thing they have to do is to hire staff. I think that’s because most of us never had any training in how to hire staff (or hire agents, for that matter).

After a 3-day management symposium I taught in South Carolina, one of the attendees emailed me: “Can you give me some tips to assure I don’t make a hiring mistake with staff? If any of us hasn’t made mistakes hiring staff, please comment! I know I’ve made many–and that’s why I’ve developed the tips here. This tips work for hiring agents or staff.

And, these tips work for agents hiring team members. (Managers: forward this to your agents who want or have teams).

So, here are four surefire tips for you.
1. Create the right kind of questions from your job description
Using that job description you created (you did create one, didn’t you?) for your agent or staff position, create past-based questions that tell you if the candidate has the skills and qualities you need. For example. You’re looking for someone who cares about the company. Here’s the question: “In your past jobs, give me 3 examples of how you watched out for the company’s best interests.” Listen and probe. Here’s an example for hiring agents. Let’s say you want an agent who is a ‘self-starter. The question: “Was there a time in your past when you wanted something badly, and you went out and got some kind of job to earn it?” Listen and probe.
For more information on behavioral predictors, see The Complete Recruiter and my eBook on interviewing, Your Blueprint for Selecting Winners.
2. Follow a planned, proven interview process to assure you get all the information you need
Most of us don’t interview; we, just sell. We don’t find out the ‘secrets’ about the candidate, but, the candidate sure finds out about us! If you need a proven process, see Your Blueprint for Selecting Winners. I created 8 steps to use each time for a smooth, professional interview.
3. Use a Behavioral Profile
I’d also suggest you use a behavioral profile, for those who pass your first interview. Use it to gather information prior to your second interview. In our coaching company, we use Michael Abelson’s: www.abelson.net. It’s well worth it because you find out things that are very hard to discover in the ‘live’ interview. Then, you go back and ask more past-based questions about those areas. That’s called ‘validating’.
P. S.
4. Check references “3 deep”
Be sure to check references–not just the ones the candidate gives you, but go ‘3 deep’. That means to ask the people the candidate gives you, ‘Who else could I contact about this candidate’? Go 2 people deep from each of the names the candidate gives you. That way, you’re sure to get a better, less biased picture of the candidate. You’ll find you learn a lot from people who weren’t ‘direct references’!
Now, you have those four surefire tips to avoid staff hiring mistakes. Let me know how they work for you!

eBook Cover(2)You work so hard to gain those interviews. But, do you have planned interview process that assures you pick winners? (And assures the candidates are impressed with you….) Your Blueprint for Selecting Winners, with new information about what desired agents of today are looking for, is a guide to create your unique attractors, how to put together a powerful presentation, and a completely new video showing exactly how to craft the best ‘crystal ball’ type of questions. Learn more here.

Here’s why just hiring more may not be best for you. This month, I’m focusing on hiring–and termination. Why? Because they are the most important activities you can do. And, they determine the profitability and culture of your company.

Do you know how much poor hiring practices cost you? Most brokers don’t realize they are doing irreparable damage to their companies by hiring those who aren’t going to go right to work and keeping those who won’t work. Here are the 3 biggest consequences to poor selection I see.

1. Stops you from hiring great producers.

Likes attract. How can brokers hope to hire that great producer when they have more than 10% of their office as non-producers? I can see it now. Sure, I’ll come to your office. I’m a top producer, and I just love to be dragged down by those non-producers. It will be my pleasure to waste my time with them. Not.

2. Kills your recruiting message.

Do you have a training program? Do you use it to recruit? Here’s the real message: We have a training program. All our new agents go through it. We don’t get any results from the program, so it really doesn’t work. But, join us. You can’t possibly show how successful your training program makes your agents because your training program can’t possibly get results from poor people in and no actions and accountability required.

3. De-motivates your agents to provide referrals to you.

Why would one of your good agents possibly refer someone to you when your good agent doesn’t see those you hired starting right out and making money fast?

As the Market Shifts: It Won’t Cover Up an Inadequate Selection Process

In a fast market, accidental sales buoy up poor agents and make them look as though they were actually selling enough real estate to be a median agent. When the market shifts, so do the agents ‘ mirage of decent production. With that shifted market, brokers need to hire with purpose (using a stringent, professional interview process). Then, they need to put agents right to work with a proven start-up plan.

Please Tell Me What You Think

What do you think a non-productive agent costs the company? In my next blog, I’ll give you some line items that will probably double what you think a bad hire costs. Let’s see what you think first. Poor hiring practices really, really hurts brokers, both financially and emotionally.

Are Your Agents Still Selling with These Two Ineffective Strategies? Do you need to put new strategies in your training and coaching?

Florida Realtor just interviewed me for an article on the sales strategies that agents are still using–but that don’t work. I thought that was such a great topic that I want to share them with you here. So, these blogs will each explore 2 habits. This is great for agents  and managers to think about, because these habits and strategies can wreck your results!

My first two strategies were no database or contact management and using a ‘love ’em and leave ’em mentality. The next two ‘no-no’s were not customizing your presentations–or just ‘going verbal’, and not qualifying your leads.

The last two are:

  1. Thinking ‘training’ is just for ‘newbies’
  2. Little or no proactive lead generation

Who’s Training For?

Often, when I ask an agent about training, they said “I’ve gone through the company new agent training program. I’ve been trained.” Sure. That’s like saying, I took one piano lesson so now I can play a Beethoven sonata. Not quite…..Or, almost as bad: As agents become more ‘seasoned’, they get new technical information, but don’t take classes in presenting, sales techniques, or management. In other words, they’re not growing as professionals.

Managers: What training do you offer your agents to keep them growing after your new agent training? What training do you offer the seasoned agent to ‘push them back’ to growth and excitement?

Little or No Proactive Lead Generation

No, I don’t mean ‘sit and wait’ for a lead–like from floor time, or leads from your manager, or relo leads–or those lead generation  companies.Ii mean ‘you go out and get the lead’. That’s your insurance plan, and it will protect you when times get tougher (and they will).

Managers: Do you help your agents build in a lead generation plan into their business plans? Do you help them be accountable to the plan? To measure the plan?

What are your ‘old strategies’ that you see agents doing that they need to dr

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Managers: Do you help your agents build in a lead generation plan into their business plans? Do you help them be accountable to the plan? To measure the plan?

What are your ‘old strategies’ that you see agents doing that they need to drop now?

Here are 2 sales strategies that don’t work anymore–although they still are being used by your agents!

I just did an interview for Florida Realtor. They’re doing an article on the things that don’t work anymore in real estate sales. I thought that was a fascinating subject, and  I came up with several sales strategies that we need to drop out of our ‘toolboxes’. Here are 2. (next few will be in future blogs).

  1. No database/contact management

It used to be–we kept our leads on pieces of paper or index cars–if we kept them at all! And, we got away with it, because real estate was more of a ‘next business’–even though that’s never the best way to run it! Even now, the majority of agents don’t have a contact management system–and many don’t even have their leads and clients in a database. Why is this important? Because the agents who DO capture and keep their clients will beat out the others who rely on memory–or, worse yet, just use a ‘next’ mentality.

Managers: When do you suggest an agent start capturing leads in a database? When do you suggest they start using contact management, and create their ongoing marketing plans through it? Do you have an accountability system for these? (assuring they DO create that database in their first week in the business, and start using contact management to manage their contacts and marketing plans).

2. Love ’em and leave ’em mentality

I chose this next because it goes perfectly with the ‘no database’ mentality. I read that only about 1/3 of agents ever go back to the client they sold a house to! So, they concentrate on getting a new client. Yet, studies also show it costs 6-9 times more to get a new client than to keep an old one! What does this mean? That agents are wasting a lot of time trying to find more strangers to convince to work with them than to keep in contact with current/past clients and get referrals (much easier to do and much less expensive).

Managers: What does this mean to you? That your training needs to expand to client retention. Do you have  that in your training? Do you consult with your agents regularly on their client retention plans? Do you teach them that client retention is as or more important than client acquisition?

Let me know what you think agents need to quit doing to thrive in this real estate climate.

A New Resource to Inspire and Motivate Your Agents

I just took many of the sales and inspirational ‘quotes’ from my book, Up and Running in 30 Days, and put them into this ‘little book’. In it, I show 80+ sales principles with short explanations. They are the principles agents need to succeed–along with lots of motivation and inspiration.

These little books make great ‘congratulation’ and Christmas gifts! Order 5 Big Ideas at $25 plus shipping. See more here.

What do you do if someone won’t get into action?

This month, I’m featuring tips to get your agents–and you into action better–and faster. Why? Because real estate is a ‘performance art’, not a knowledge pursuit!

(Note: Watch for my new little book, it’s literally a ‘little book’, with the quotes I’ve coined (or copied, I’m sure), over the years. The quote above is from the book, too). Oh, the name of the book: Big Ideas (in a little book). By the way, the book is a great gift to your agents–and will give you 80+ quotes for meeting discussions, too.

Real Estate Sales IS Challenging!

I’ll bet your agents didn’t know how challenging real estate sales were until now. To cope with those challenges, our creative subconscious may be coming up with ways to convince us to avoid getting into action. We might even start believing your subconscious! One of the most common reasons is the old “I can’t do that because I don’t know enough.” Or, maybe your subconscious has convinced you that you’re not organized enough to get into action, or that you’re not perfect enough.

Getting Ready to Get Ready

Ned, an agent in my office, acted in a way that is an example of creative avoidance. In the business eight months, Ned had made only one sale. However, he was in the office regularly and appeared busy with paperwork. He attended law courses and was well-informed on financing. One day I saw Ned collating maps. I asked him what he was doing. He explained that he was putting together a series of maps for a buyer’s tour. I thought that was exceptional; buyers would really want to know the whereabouts of the homes they were seeing. (Today, Ned would be using apps for that–and spending lots of time getting the right apps and exactly the right ‘maps’……..)

Unfortunately, Ned had used his strategy with only six buyers—all the buyers he had put in his car in the past eight months! He had spent his time on this nifty map system, but had not talked to enough people to get them into the car—or have the opportunity to appreciate the map system! Which is more important to your goal attainment—talking to people, qualifying them, and showing them homes, or working diligently on a map system in case you find someone who wants you to show them homes?

How People Get into Action

How do you “get into action”? How do your agents get into action? In a wonderful book, The Conative Connection, Kathy Kolbe explores the ways different personalities get into action—not how we learn, but how we get into action. Some people barge ahead and worry about the details later. We start badly, but, because we’re tenacious, we surprise people by how good we finally get. Unfortunately, our supervisors often remember only how bad we were when we started. We must be tough-minded and keep at it; we must retain an image of ourselves as “finished products,” because others will not see us that way. Other people observe the action for a long time. Finally, when we feel ready to perform well, we get into action. We start slowly but well.

Slow Starters May be Deceptively Competent!

Because of our slow start, we don’t get much positive reinforcement from our supervisors (or coach or manager), who note our lack of progress compared with others in the office. If slow starters are tenacious and believe in themselves, they become very good because they practice perfectly. Kolbe points out several “get into action” styles. This book will help you pinpoint your “get into action” style as well as the barriers and challenges various types of ‘action starters’ face as they start their real estate careers.

Help Your Agents Embrace Embarrassment

Go ahead—be embarrassed. There is no way to be experienced until you get experience. No agents like to take risks, be embarrassed, or have buyers and sellers guess that they are new in the business. But face it—everyone has been new in the business. Just go ahead and get those first few months over with. You will be embarrassed every day—many times. As a new agent, my most common statement to buyers or sellers was “I don’t know, but I’ll find out.” In music, little could stump me—but in real estate anything could stump me! Still, I muddled through it, and you will, too.

* Big Idea: Your ability to get into action and risk being embarrassed is one of the attributes of a successful new agent (or manager!).

Why not take your time? I’ve interviewed prospective agents who told me they really didn’t want to sell real estate right away. They wanted to learn everything they could. Then, after six or eight months, they would feel ready to sell real estate. It doesn’t work that way! I wish I could tell you that agents can successfully launch real estate careers by taking lots of time to “get ready.” However, if you take all the time in the world, you will fail. Why? Because lack of success is a great de-motivator!

. To remember and emulate good performance, we need to perform right after we have heard, seen, and practiced that performance. Learning something in a class and letting that skill lie dormant for months just guarantees poor skill—and high stress.

* Big Idea: 99 percent of what we learn we learn by doing.

On a scale of 1-10, 10 being “I jump right into action”, how would you rate yourself in getting into action?

Let Me Help Your Agents Get Into Action with More Confidence

It can seem like every day in real estate is a new challenge! I know–I remember those days well! Why not get the best start (or re-start) possible? Take a look at my innovative online, training/accountability program, Up and Running in Real Estate. There’s a coaching component, too, so you can track your agents’ successes and coach them along the way. Check it out here.