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Archive for training methods

Jun
19

What We Can Learn from Mr. Rogers

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What can we learn from Mr. Rogers?

I’ll bet we would all agree that today the world is more divisive than ever—in every way! So, we can’t move forward. We’re spending all our energy defending our thinking…..even when we should be looking at it critically—and honestly looking at other points of view.

What does that mean for us, as businesspeople (and us people in general)? That perhaps the energy we’re expending in one direction isn’t giving us the kind of pay-off that we ultimately will find most rewarding (and not just monetarily). Although I have some general conclusions here, I also have some exercises for managers to use with their associates to help them reach their potentials.

Mr. Rogers to the Rescue

The solution to our divisive world may be with a person who had a long-running children’s show—Fred Rogers. First, who was “Mr. Rogers”? Best known from his children’s show, which ran from 1968 to 2000, Fred Rogers was so much more—a minister, a musician with a degree in music composition, and chief puppeteer of his show. I’ve been thinking about his legacy, because there’s a new movie about his philosophies: “Won’t You Be My Neighbor?”

Mr. Rogers’s Big Lessons for Us

 Morgan Neville, Academy Award winning filmmaker, is the creator of the Mr. Rogers’s film mentioned above. From studying Rogers’s lessons, Neville boiled it down to one thing: radical kindness. “He talked about grace all the time … As a minister himself, he saw the idea of grace is the undeserved goodness bestowed on you by God. In other words, being good to someone whether or not they deserve it, and whether or not you’re going to get anything back. You just do good to other people, for the sake of doing good. And that is essentially what Fred was preaching all along.”

Question:

Big Lesson from Mr. Rogers about Attaining Mastery

As a coach, first in music, then in business, I see potential in people that they sometimes don’t see in themselves. What I can’t tell, though, is their ability to stick with it from beginner to mastery. As a musician, I know that only practice makes perfect. (And perfect practice makes your performance truly perfect—getting to mastery). You just don’t sit down at the piano the first time and play a Beethoven sonata well!). Yet, too many times, I see people settling for ‘first time performance’ as their standard.

What Mr. Rogers Says about Learning and Practice

For years, I’ve given a little book as a gift to clients, referrals, etc. This book is The World According to Mister Rogers. I love it because, as a musician, it has quotes that I know to be true. Here’s one that’s so appropriate because it reminds me of what new real estate agents (and new managers) sometimes think:

When I was young (about eight or ten years old), I was trying to learn so many things all at once, things like the piano and organ and algebra and cooking and typing, and I even started to take clarinet lessons. But, I just didn’t practice the clarinet, so I didn’t learn. I think I wanted to learn by magic. ….But magic doesn’t work with learning, not with anything really worthwhile.

Note to managers: Lead a discussion on the difference between ‘first tries’ and mastery. Brainstorm some methods to attain mastery. Brainstorm the stumbling blocks to getting better. Create some ‘next steps’ for those who want to get to mastery (get a coach, become a mentor, take a ‘how to train program, become a trainer, become a coach)

Help to Practice Perfectly and Get Farther Faster

There are several unique ‘learning strategies’ imbedded in my online training/coaching/accountability start-up program for agents under 2 years in the business. I didn’t learn these ‘learning strategies’ in real estate–I learned them as a practicing classical/jazz musician. They work to get better performance faster–and motivate us to go right back and do it again! Check out my unique program, Up and Running in Real Estate. There’s even a coaching component so you can be involved with your agents–without spending thousands of hours at it! Check it out here.

If you teach: tips to stop them from being bored!

Let’s get honest. Do your students get bored when you present? As a student, you know those 71/2 clock hour courses can be killers! The presenter goes on and on. It may be great information, but, after _____ minutes (you fill in your blank), you just zone out (usually about 10-15 minutes!). And, sellers and buyers feel the same way about boring presentations.

Here are 2 quick tips to rev up your presentations, increase your effectiveness, and keep your a�?audiencea�� riveted.

  1. Ask more questions

Dona��t go over 3 minutes in a listing or buyer presentation without asking a question. How about your presentations? Do you drone on for A? hour or an hour without involving your audience? Quit right now. Thata��s where your audience a�?controla�� problems starta��when ita��s all about you.

Action: Write down a question you can ask during your normal a�?lecturea�� period. Or, as a listing or buyera��s agent, write down a question you can ask instead of droning on over 3-4 minutes.

  1. Quit lecturing your way through all that time!

Instead, break up that lecture with some questions. Better yet, use a�?alternative delivery methodsa�� (all those methods to teach besides lecture!). Those would include breaking students into task forces, or giving small groups a case study to tackle, or role play.

You can even do some of this with your sellers and buyers. Involve them in the process!

Action: If youa��ve taken an instructor development course, go back and see where the instructor used a�?alternative delivery methodsa��. Then, find a place in your presentation where you could use one of these methods. Keep expanding your horizons!

The result: Youa��ll have more enthusiastic a�?receiversa��. Youa��ll have more fun teaching, and youa��ll greatly reduce any audience a�?controla�� challenges.

Click here to grab my ‘workshop cheat sheet’, which shows you how to put alternative delivery methods into any workshop–and in which order so they ‘flow’ right.

Is the Course You Teach Just a Lecture (read ‘boring’ to students!)?

Is the class youa��re teaching (or supposed to teach) full of facts and figures? And, therea��s no instructor manual or guidance in how to teach it? Are you finding yourself talking through ita��talking for hours? (Even boring yourselfa��) Are you struggling to make that course come alive?

If you want to energize your course, keep your audience interested, and change their outcomes for the better, you need this unique course!

Bottom line: Youa��ll walk out of this course with the skills to take any boring class and make it highly participative, useful, and fun to teach. Youa��ll get the 3 best methods to use, how to use them, and when to use them to a�?plug them intoa�� any course at the right time. Youa��ll even have time to try out your new methods in your own course and get feedbacka��and watch others, too.A� Why not energize your course, have a better time teaching, and gain business all at the same time?

When: Sept. 12 and 14 (2 half days, so you can polish your course)

Time: 9:30 am to 1:30 pm each day

Where: Bellevue, Wa.

Investment: $149

Accredited for 7.5 clock hours in Washington state

Not in Washington? Contact Carla to bring her to your company or association and invigorate your courses so your students clamor to come back! (and they learn a lot!)

Click here to register.

Here are secrets to fill your classroom with enthusiastic attendees–and gain raving fans!

Having trouble getting them to training? Authored by one of our Senior Career Coaches, Jodi Sipes, M. A., this blog shows you how to market your training to attract your agents and get them excited as students! Jodia��s advanced education in adult learning, plus her years of experience creating and implementing exceptional training for new agents, gives her a unique perspective. Here are invaluable tips as you take action to control your income in these shifting markets. Youa��ll make your training an awesome recruiting tool, while making it effortless to implement training week after week.

Dona��t be Dull! Set up Themes to Pique the Curiosity and Up the Attendance

Dona��t just list the topics you are going to present. Create themes. For example: Listing month! New Year Planning! Spotlight on Buyers! Now that you have the over view of training and components put together, make sure that they compliment and support each other. For instance, when you are coachingA�new agents with the Up and Running in Real Estate program, you should have supplementary training/practice days in your office. This is also a great place for experienced agents to grow as trainersa��plus, their time will be saved, as they will teach everyone at once, instead of having a bunch of new agents knocking on their door with questions all the time.

Get Creative! Give it a Provocative Title

Dona��t just list the topic. (How exciting is ‘All about Listing’…..) Instead, get creative. Make the topic interesting, even provocative. Put a new a�?spina�� on the topic. For ideas, read the names of programs given at your state and national conventions. Some of the topic names are really creative!

Give it a Double Punch for Double Learning

Dona��t just teach the curriculum. Find ways to expand that subject from all the angles. For example: When you have a new agent training section on listing presentations you should have a top Realtor from your office give a demonstration on an effective listing presentation or an effective CMA. When you work with Buyera��s presentations, have a lender come explain the issues and requirements Buyera��s face. Lead follow up and business planning create a good time for software vendors to show their programs. Marketing sections offer an opportunity for affiliates to show how they can support agents, and for vendors to show how their products can support agents. These supplementary classes are great for all agents of all levels.

Alternate Formal with Casual for the Unexpected

Ita��s also great to incorporate casual (brown-bag luncha��agent a�?Rapa�? session) support groups to encourage agents to share their ideas and frustrations. This creates a a�?teamworka�? feel to your office, and helps agents through current challenges. When the manager shows up at these for the first part, agents can get their questions answered in a format that answers these for many agentsa��saving the manager time!

One of your Biggest Problems Solved: Getting them to Attend Enthusiastically

Here are 3 surefire ways to get your agents to attenda��and get recruits to attend, too!

1)A�Leverage Affiliates
Title representatives, mortgage brokers, escrow companies, home inspectors, and others can support your training calendar by adding lunches and other incentives to improve attendance. The best benefit is that this is a win for everyone, and forges bonds between agents and affiliates. The benefit for the affiliate: they get in front of your agents and get to know thema��building trust. The benefit for the agents: they get hands-on training from people who are a�?out there doing it now,a�? and they get to know a variety of affiliates so they can decide if they would like to do business with them.

2)A�Create Positive Expectations for their Accomplishments
For new agents, create a booklet that details all the classes you expect them to attend in their first year. You can use this to set mutual expectations at the time of hiring. Check off each class as they complete it, and celebrate their growth! Everyone should celebrate when they get their first listings and sales, too. The booklet helps them keep it all straight, and is a tool for you to keep track of their progress, as well.

3)A�Be Lavish in your Recognition/Improved Performance
Have drawings or special prizes and recognition at meetings for the agents who grow to a new level through the office training. Use their testimonials when you market the classes to your agents. When an agent admires the performance of another, they will want to model what they do.

Remember that putting together world-class training is a process, and will not be all you want it to be right away. It takes planning, support from your agents and affiliates, and time to catch on and develop. You can grow and improve each year!

Support for your Training

We are here to support your agent development systems. Talk to us about coaching you in developing world class training. Youa��ll go further faster, and have time to do all the other management duties you know you should be doing!

Can You Join Me for my Innovative Instructor Development Workshop?

Why not polish your presentation, teaching, and facilitation skills, gain 15 clock hours, and have a great time at it? I’d love to work with you to do all these things. Click here for more information and registration. See you May 22!

P. S. New–We also put creative teaching methods into YOUR course–while you’re in class.

If you teach: Do you know the process to break people into small groups and run a successful small group exercise?

In less than 2 weeks, I’ll be doing my unique version of Instructor Development Workshop. * (May 22-23 in Bellevue, Washington). One of the most challenging, yet most effective teaching method, is using small groups. These can be task force, case study, and role play. I say ‘most challenging’, because these small groups frequently go wrong. Why? Because the facilitators don’t know how to organize, run, and summarize them correctly. So, recently, I added this 12-point checklist to use to assure your small group exercise will go as you want it to go!A� Grab the 12-point checklist at the end of this blog.

*This course fulfills a qualification for you to teach clock-hour approved courses in Washington state, and it includes 15 real estate clock hours.A�

Why Not Just Talk Your Way Through your Class?

In a word–because it’s boring!

In my Instructor Development Workshop, I demonstrate several creative methods. We try them out, and then you try them out in a sample teaching situation. Rather than ‘winging it’ by trying out these methods on ‘real people’, you have a chance to watch me and then take part in several teaching situations.

Application to Your Course

Another new feature I’ve added to my Instructor Development Course is more application of these teaching methods to your course. Unfortunately, most courses aren’t written with instructor direction. In fact, they’re not even written as courses. Instead, they’re ‘streams of consciousness’. It’s very hard to take all those words and make them into a teaching course!

So, I now have you bring a module of the course you want to teach–or are teaching–to our Instructor Development class. We spend some time deciding which teaching methods would fit into that section of your course. You walk away with a much better grasp–and concrete skills–to make that course come alive!

Join Me for a Unique Instructor Experience

Even if you’ve taken other instructor development courses, I promise you’ll get new strategies–for teaching, for presenting, and for course creativity. Plus, we have a lot of fun doing the course, too.

Grab my 12-point checklist for running those small group exercises here.

Join Me for Instructor Development in May!

Why not polish your presentation, teaching, and facilitation skills, gain 15 clock hours, and have a great time at it? I’d love to work with you to do all these things. Click here for more information and registration. See you May 22!

Polish your presentation skills: three quick, effective tips to make all the difference in your impact.

Managers, trainers, salespeople, and even a�?real peoplea�� present frequently in front of one–to hundreds of people. Unfortunately, most presenters (yes, you become a presenter when youa��re selling!), arena��t trained with the best presentation tools. Instead, they just a�?wing ita��. So, we in the audience (or your clients) are frequently bored silly. It doesna��t have to be that way. Take a look at the three tipsa��tips Ia��ve learned first as a musician, then as a speaker, in front of hundreds of people. These tips will make your next time in front of a few a��or manya��enjoyable, memorable, and equally enjoyable for your audience or client.

Three Powerful Presentera��s Tips

Death by Lecture

  1. Don’t lecture for more than 10 minutes. Adults just don’t have that long an attention span (too much on our minds!). Change it up. Use various “alternative delivery methods”–methods to teach other than lecture. In myA�Instructor Development WorkshopA�course, I help students learn these teaching methods by modeling them so they can observe me teaching. Then, we de-brief on what we did. Finally, each student teaches a short module using creative methods, and the rest of the students provide feedback. (We really only learn when we do something).A�DoingA�greatly increases confidence–and competence.

Question: If youa��re in sales or management: Are you talking through your listing or recruiting presentation because you know a lot? How long will it take until the person in front of you gets a�?glassy eyesa��?

Do Something Else Before You Talk too Much

2. When you want to change adults’ perceptions, beliefs, or knowledge, don’t just start talking to them.A�You may be setting up an adversarial relationshipa��and youa��re too predictable! You may just cause them to shrink more into their beliefs, and to defend those beliefs (have you observed students who live to argue with the instructor?)

How to tackle the ‘old belief’ challenge:

Prepare students or your clients to learn something new. For example: Use a ‘true-false’ or ‘multiple choice’ to start the presentation, or to check learning. I do this in myA�Instructor Development Workshop courseA�in the middle, and ask students how they would have answered at the beginning of the course–and then contrast that with their new perceptions and learning. It creates lots of ‘ahas’ with them, and further cements their learning experience.

Tip: If youa��re in sales: Use a fun true-false survey for sellers to use prior to meeting you. It can have lots of fallacies and misinformation, and will set up your presentation to help sellers get the real facts and make the best decision for them.

Quit Relying on the ‘Screen’ to Talk for YOU!!!

3. Don’t just read from the PowerPoint on the screenA�(and, just as onerous, provide the student with the PowerPoint as the “outline”.) If an instructor does that, I feel I want to just take that outline and leave. I can read, thank you! Too many presenters/trainers rely on PowerPoint to do the teaching. Instead, invest in a a�?pointera�� that allows you to make the screen blank. Remember: YOU are the presenter, not your Powerpoint!

Tip: If youa��re in sales or management: Dona��t just drone on from your presentation manual. (thata��s your Powerpoint in this instance.) Instead, Use questions, handouts, pauses, and summaries to give your presentation contour and interest.

Use that Right Brain of Yours

Effective presenting is much more than just talking. It should be creative. Use all the “attention strategies” at your disposal (that means to get them into your repertoire).

Suggestions to get creative:

Use props, stories, various audio-visual aids, and handouts to control the audience “contour”. I learned this as a musician playing for dancing. You direct how you want the audience to dance by the music you pick, and you ‘contour’ the whole experience (slower to faster, then back to slow). As a great instructor/ facilitator/presenter, you can direct your audience (clients) in an awesome learning experience. It just depends on the skills you bring to the table.

Tip: Adapt your creativity to your presentation to clients. They’ll appreciate your innovative approach and you’ll become memorable–not just another voice!

Ita��s Worth the Effort

A�Most presenters/trainers arena��t in it for the big bucks (where are those big bucks, again?). Theya��re in it to assist others. Gaining and practicing presentation skills helps us give back better. The bonus: Deep appreciation from our audience or your client. Wea��ve even been known to change lives for the better! No amount of money can provide that sense of accomplishment.

Carla’s next innovativeA�Instructor Development WorkshopA�is coming up May 22-23, 2018 in Bellevue. Washington.A�Click hereA�for specifics.

Resources to Present More EffectivelyA�

Take a look at Carla’s comprehensive training resource,A�The Ultimate Real Estate Trainera��s Guide,A�and her presentation resource,A�Knock Their Socks Off: Skills to Make Your Best Presentation Ever.A�A�See all her coaching and training resources atA�www.carlacross.com.

I’m giving the same advice to those interviewing while in pre-license. These preferences are excerpted from my ebook, What They Don’t Teach You in Pre-License School.A�A�

From the Prospective Interviewee’s Perspective

Youa��re getting ready to go into the interview. Do you know what youa��re looking for? Use this checklist to decide what kind of company, office, and atmosphere youa��ll feel most comfortable in.

Selling vs non-selling manager

You prefer a manager who doesna��t sell real estate.(non-competing)

You prefer a manager who sells real estate (may provide a good role model).

Managers: How will you explain the benefits you bring as a selling or non-selling manager?

Training

You prefer a formalized training program.

You prefer to a�?go it on your owna��, with the manager available to answer questions.

Managers: How will you explain the benefits of the kind of program you provide?A�

Large/Small Office

You prefer a large, busy office.

You prefer a small, more laid-back atmosphere.

Managers: How will you differentiate between the large and small offices, and explain the benefits to your type of office?

Large/Small Company

You like the idea of a large company behind your efforts.

You like the idea of a boutique, specialty company.

Managers: What are the benefits of your type of company?

Many/Few New Agents

You want to be around other new agents like you, so you prefer an office with lots of new agents.

You want to be with seasoned agents, and would rather be among the few new agents in the office.

Managers: What are the benefits of your agent mix? (Do you know what your agent mix is?)

Top Producer Assignment

You want to be assigned to a top producer to find out how that top producer works, and perhaps do work for that top producer.

You want to become an above-average producer fast, and dona��t want to be in the shadows of anyone else.

Managers: How do you explain the benefits of a mentor program to your interviewee–if you have one?

Age of Agents

You want to be around people your age.

You want to be around people of a wide range of ages and interests.

Managers: Do you know your agent age mix? How do you explain the benefits of it?

Work from Office/Work from Home

You want to work from the office, and have a desk at the office.

You want to work from home.

Managers: What’s your take on the benefits of either of these? Do you have requirements? How do you explain benefits?

No Supervision/Management

You prefer little or no a�?supervisiona��. Youa��ll go at your own speed.

You want and expect leadership and guidance as you start your career.

Managers: How much supervision do you employ? What are the benefits of your approach?

Coach/No Coach

You want a coach dedicated to your success.

You prefer to go it alone and operate independently.

Managers: Do you have a coaching program? How do you explain the benefits–or not?

Mentor/Manager

You want a mentora��someone you can go to ask questions at any time.

You want to go to your manager as your trusted adviser.

Managers: Do you have a mentor program? Who is the mentor? How do you explain benefits?

Most Important in the Interview

There are 3 important points here:

  1. Create questions based on these preferences
  2. Be ready to explain the benefits of how you work
  3. Decide your standards–what you will tolerate; what you won’t tolerate

Save Interview Time and Give Them the Straight Scoop

Are you spending hours in the interview process? Explaining the same things over and over again? Why not let Carla take some of that obligation from you, so you can spend your time in a great interview? Check outA�What They Don’t Teach You in Pre-License School.A�A�

 

 

audience sleepingHere’s how to know if you’re wasting your time training. Really!!!!A� Just because you ‘have training’ doesn’t mean it’s effective.

Every company says they ‘have training’. Yet, whether you’ve been in business 2 days or 20 years, you’ve probably felt frustrated that those hours spent in class–listening to someone at the front (the ‘expert)–didn’t do you any good. There are reasons training doesna��t worka��and herea��s how to make it work for you, so you dona��t waste precious hours in training rooms–either as an instructor or as a student.

Dona��t forget: Get the Analysis of your Sales Performance Skills worksheet at the end of this blog. This is great for managers to use to plan training needs and for agents to use to assure theya��re refining the skills that make a difference.

Training: Taught Right or Not?

Training doesn’t work because it’s not taught right–and the people in the class aren’t doing what needs to be done for training to make a difference in their lives.

A�Herea��s what training needs to help you every time youa��re in class:

A�Training must have action inside class to be effective for you. If you’re the instructor, you must use ‘alternative delivery methods’ to get those students into action in class. What are alternative delivery methods? All those methods used to train that aren’t lecture. (see below).

A�What do I mean?

A�I mean we have to look at real estate as a a�?performance arta��, not a a�?knowledge pursuita��!

Big question for you: Think of your last 3 trainings. What were you doing in class? Listening to the a�?experta��? Or, were you putting to work what you were learninga��while in class, so you could get valuable feedback before you a�?practiceda�� on real peoplea��your clients?

Here’s Effective Training

What you need to be doing in class to assure you can do it a�?for reala��: (these are alternative delivery methods)

If ita��s appropriate, you need to role play (like answering objections, giving a listing presentation, etc.)

If appropriate, you need to differentiate (like finding mistakes in a purchase and sale agreement).

If appropriate, you need to practice the actions in class and then go out and do it with a a�?real persona��a��the clienta��and come back and tell how it went (practice a listing presentation, do it a�?for reala��, and come back to class and refine it).

None of these things happening in class? Make it work anyway. Take the a�?actionablea�� items you learned in class and go do thema��for reala��within 3 days of going to class (otherwise we only remember 10% of what we heard!!!!!). Now youa��ve made your own action plan.

Trainers: I did a series of 5 videos showing how to make your training work. See them on my uTube channel.

Note: I’m a bit shocked when I hear that those who took a ‘Train the Trainer’ course didn’t learn any of these methods. Just learning how to drone on (in lecture) just doesn’t cut it with today’s audiences–or with assuring your students actually can apply skills!

A�Real Estate: Performance Art or Knowledge Pursuit?

A�Leta��s be honest: Do you know someone in your office who seems to know everythinga��but doesna��t sell a stick of real estate? Sure. Thata��s the problem with treating real estate as a a�?knowledge pursuita��. It has little to do with results.A� Our profession is a performance art. How you perform in the fielda��with real clientsa��determines your success.

Big question for you: Which kind ofA�real estate professional are you? A a�?performance arta�� agent or a a�?knowledge pursuita�� agent? A�Which is easier to become?

Your Training Should Resemble a Piano Lesson

As a long-time pianist and teacher, I know intimately that, if you dona��t practice, you cana��t play (or you play badly)! Think of effective training like a piano lesson. You practice outside class. You come prepared. You get tips and modeling from your teacher. Then you practice in class with your a�?coacha�� watching and listening. Then, you a�?go out in the fielda�� and practice. You come back ready to perform for your coach again. Thata��s effective training.

Here are 3 things that dona��t work in training (and things for you to avoid):

  1. A�Listening for a long period of time and thinking you can do it (you already know that, from your experiences, right?)
  2. Thinking most company training will a�?do ita�� for you
  3. Relying on a�?on demanda�� video. Many large franchises are providing video on demand training. Brokers may be relieved that this is going to take training off their plates. I wish.

Unfortunately, video training can provide very limited production results. Why? Because people dona��t learn much by watching video. Yes, they learn a little. They observe someone else doing something; they get information. But, they dona��t have to take action.

When youa��re ready to get results from your training, youa��ll be ready to treat your training like the power tool it really can be.

Want to see an effective training program? Check out Up and Running in Real Estate.

A�Dona��t forget to grab that Analysis of your Sales Performance Skills here.A�A�A�

And, be sure to check out my uTube channel for those 5 videos on alternative training methods.

Want to Be Approved as a Clock-Hour Instructor in Washington–and Learn from Carla?

IDW_coverGet approved for teaching real estate clock-hour approved courses. Receive 15 clock hours of continuing education credits. Learn from the only Washington’s only National Realtor Educator of the Year. Gain invaluable strategies; worth so much more than just clock hours or certification!

New! Bring the course you want to teach and we’ll apply new teaching methods for you. Get strategies to be the engaging, creative instructor you know you are!

2018 scheduled courses:

May 22-23, 2018 in Bellevue, Wa.. A� A�A� Click here for more information and registration.

Fall course: Oct. 23-24, 2018 in Bellevue, WA. (registration link to be included later).

Need to get approved as an instructor right away? Order our distance learning courseA� Train the Trainer. Fulfills the same requirements, has the same curriculum, has 15 clock hours. Take this course at your own speed and fulfill the requirements to become a Wa. state approved clock-hour instructor.

Your knowledge of my part of the business helped me to recognize ideas I can use in title insurance and escrow. Judy Williams, Chicago Title

Carla is fantastic! I will always be appreciative. Kim Emmons, manager, John L Scott, Maple Valley, Wa.

Instructor is 100% competent. Her passion, professionalism, and knowledge of the subject is passed on to her class. Mike Kerwin, Keller Williams Realty

Bonus: 30% discount on 3 of Carla’s training resources to attendees.

Space is limited. Don’t miss this opportunity!A�Click hereA�for more information and registration.

 

bag of money

Are your training during pre-license? Why not?

This month, we’re focusing on training.

Managers: Why aren’t you training for sales during pre-licensing? You hire them–then you just wait until they have their licenses to start training.

Give Them a Head Start Instead

Have you thought about a ‘head start’ program for your newbies? If you’re like 98% of managers, you wait to start training your agents until AFTER they join your office as newbies. Why? Think how much faster they could go if they had lots of the organization and training under their belts prior to their first day in the business?A� Okay. I know. Until they are licensed, they can’t do the things licensed agents can do. But, they can do many things. And all those things get them ready to hit the ground running. At the end of this blog, I’m providing you my checklist,A�30 Things to Do Right (In Pre-License School) Now to Hit the Ground Running. (from my informative eBook,A�What They Don’t Teach You in Pre-License School).

We Lose Lots of Time Because They are Not Prepared to Start the Business

You know the drill. We hire that new agent. We spend the first 1-2 weeks with them getting the ‘orientated’. We have checklists to assure they get their keys, join the Realtor association, etc., etc., etc. How long do you estimate it takes the new agent just to get those orientation checklists finished? 2-4 weeks? In some cases, they never finish them!!!!! Not only that, they probably think that finishing those checklists assures they are going to be successful agents.A� Ha!

When Do Your New Agents Start Lead Generating?

My studies show that new agents want to make a saleA�their first monthA�in the business. But, when do you think they start lead generating? Do you know? (Better track that so you know who’s going to work). I believe they put off the inevitable as long as possible, hoping ‘there’s another way!’ In fact, the more ‘get ready to get ready’ work you have them doing as licensees, the worse their habits become and the less money they make!

A Different Method to Get Them a Check Fast

Instead of waiting until they are licensed, why not get them prepared to sell real estate while they are in pre-license school? They can do things like

  • Decide on the database/CRM they want to use and learn how to use it
  • Populate their databases with 100-300 potential clients
  • Prepare an email/hard copy note/letter to all those in their database saying they’ve joined_____________ real estate company

30 Things to Do While in Pre-License School

In fact, as I was writing my eBook,A�What They Don’t Teach You in Pre-License School, I started thinking about how we could really prepare agents to sell real estate–lots of real estate. That’s how I came up with this checklist.A�Click hereA�to get it.

How to Recruit with the Checklist

This list is not only helpful to those you know you’re hiring, it’s a very effective recruiting tool. It proves to your potential recruits that you care about their career success–even before you hire them!

Here are a few suggestions:

  • Offer this checklist to all your new licensee candidates
  • Offer this checklist for your Career Nights
  • Offer this checklist in your ads (newspaper, Craig’s List, Facebook, etc.)

I’m Taking It a Step Further

In the next few weeks, I’ll be introducing a course to prepare people to sell real estate. More to come!

what-they-dont-3d_coverSave Time! Prepare Your New Agents to Sell Real Estate Fast and Well

This 280+ page eBook is packed with questionnaires, advice, processes, and systems to prepare that pre-licensee for the real world of real estate. You’ll save precious interview time and help winners choose you. SeeA�What They Don’t Teach You in Pre-License School.A�Only $14.95, and immediately downloadable. Now, a Kindle version, too.

P. S. This book will save you hours if interview time because it will weed out the ‘hang my license’ bothersome ones…..unless you want non-producers, of course!

 

 

 

 

 

 

coaching teaching skills

Make your training pay off: four great principles.

This month we’re focusing on training.

How badly do you really want your training to pay off? Recently, I A�reviewed a training program to see if the attributes for effectiveness were there. Most of them weren’t. And, frankly, I think they weren’t there because no one cared enough to assure they WERE there. Why? Because it’s regarded as just too much trouble! That’s the sad truth. But, why do we bother to train if we can’t expect a measurable outcome? What if I could absolutely guarantee you, that, if you put these 4 principles in place, you will see results in your training, turn out productive agents, and have a great recruiting tool. How much would that be worth to you? (I don’t mean how much would you pay for this, but how much effort would you be willing to put into it?)

Here are the four principles/attributes that need to be in place:

1.A�Expectations/Accountability

How will you hold agents accountable to work to be done in the program? What are the ‘rules’? When do you explain the rules? Do you have a commitment letter?

2.A�Work during the course

Do you have the agents completing work during the course? Lead generation, packaging, presentations, etc. If not, how do you know they can do what you taught?

3. Measurable results

Are you having the agents measure their results? If not, how are you going to use the program to recruit? How will you know the program worked?

4.A�Fixed curriculum and highly trained instructors

Do you have a written curriculum with course objectives? If not, are you just wandering around in a wasteland of information?

Are your instructors trained in participative teaching methods? Are you monitoring your instructors so you know they are teaching skills, not just talking or providing war stories?

Grade yourself on each of the attributes above. What did you excel at? What do you need to improve?

How awesome could your training be if it had these 4 principles/attributes in place?

logoHere’s a Program with the Principles Written Into the Training

It’s deceptively challenging to include those 4 principles/attributes above in a training program. Yet, if they aren’t there, your training can’t be effective. Why not look at the unique UP and Running in Real Estate, written by National Realtor Educator of the Year Carla Cross.

This online program is terrific for those hiring 1-4 agents a month, because the agent can start the program at any time, and work through the program, while jumping ahead to needed topics–and going back.

Check it outA�here.

Also: There’s a coaching component, so you can fully support your agent’s success.

 

training your successHere’s how to fill your classroom with enthusiastic attendees.

This month, we’re focusing on training. Why? Because it should be a huge part of your value proposition. After all, you can’t just recruit them–can you? You need also to have a complete development system. Coaching and training ARE your development system.

Having trouble getting them to training? Authored by one of our Senior Career Coaches, Jodi Sipes, M. A., this second article of our series shows you how to market your training to attract your agents and get them excited as students! Jodia��s advanced education in adult learning, plus her years of experience creating and implementing exceptional training for new agents, gives her a unique perspective. Here are invaluable tips as you take action to control your income in these shifting markets. Youa��ll make your training an awesome recruiting tool, while making it effortless to implement training week after week.

Dona��t be Dull! Set up Themes to Pique the Curiosity and Up the Attendance

Dona��t just list the topics you are going to present. Create themes. For example: Listing month! New Year Planning! Spotlight on Buyers! Now that you have the over view of training and components put together, make sure that they compliment and support each other. For instance, when you are coachingA�new agents with the Up and Running in Real Estate program, you should have supplementary training/practice days in your office. This is also a great place for experienced agents to grow as trainersa��plus, their time will be saved, as they will teach everyone at once, instead of having a bunch of new agents knocking on their door with questions all the time.

Get Creative! Give it a Provocative Title

We see lots of training calendars in our training consulting. Most of them are dull as old brick! Dona��t just list the topic. Instead, get creative. Make the topic interesting, even provocative. Put a new a�?spina�� on the topic. For ideas, read the names of programs given at your state and national conventions. Some of the topic names are really creative!

Give it a Double Punch for Double Learning

Dona��t just teach the curriculum. Find ways to expand that subject from all the angles. For example: When you have a new agent training section on listing presentations you should have a top Realtor from your office give a demonstration on an effective listing presentation or an effective CMA. When you work with Buyera��s presentations, have a lender come explain the issues and requirements Buyera��s face. Lead follow up and business planning create a good time for software vendors to show their programs. Marketing sections offer an opportunity for affiliates to show how they can support agents, and for vendors to show how their products can support agents. These supplementary classes are great for all agents of all levels.

Alternate Formal with Casual for the Unexpected

Ita��s also great to incorporate casual (brown-bag luncha��agent a�?Rapa�? session) support groups to encourage agents to share their ideas and frustrations. This creates a a�?teamworka�? feel to your office, and helps agents through current challenges. When the manager shows up at these for the first part, agents can get their questions answered in a format that answers these for many agentsa��saving the manager time!

One of your Biggest Problems Solved: Getting them to Attend Enthusiastically

Here are 3 surefire ways to get your agents to attenda��and get recruits to attend, too!

1)A�Leverage Affiliates
Title representatives, mortgage brokers, escrow companies, home inspectors, and others can support your training calendar by adding lunches and other incentives to improve attendance. The best benefit is that this is a win for everyone, and forges bonds between agents and affiliates. The benefit for the affiliate: they get in front of your agents and get to know thema��building trust. The benefit for the agents: they get hands-on training from people who are a�?out there doing it now,a�? and they get to know a variety of affiliates so they can decide if they would like to do business with them.

2)A�Create Positive Expectations for their Accomplishments
For new agents, create a booklet that details all the classes you expect them to attend in their first year. You can use this to set mutual expectations at the time of hiring. Check off each class as they complete it, and celebrate their growth! Everyone should celebrate when they get their first listings and sales, too. The booklet helps them keep it all straight, and is a tool for you to keep track of their progress, as well.

3)A�Be Lavish in your Recognition/Improved Performance
Have drawings or special prizes and recognition at meetings for the agents who grow to a new level through the office training. Use their testimonials when you market the classes to your agents. When an agent admires the performance of another, they will want to model what they do.

Remember that putting together world-class training is a process, and will not be all you want it to be right away. It takes planning, support from your agents and affiliates, and time to catch on and develop. You can grow and improve each year!

We are here to support your agent development systems. Talk to us about coaching you in developing world class training. Youa��ll go further faster, and have time to do all the other management duties you know you should be doing!

LM CoverAre You RecruitingA�Winners–or Bodies?

Let us help you create a recruiting plan that works. Then, we’ll help you career complete Career Development Systems for both new and seasoned agents. Now, you have systems. You can expand. you can relax a little. Why not check outA�Leadership Mastery CoachingA�with aA�complimentary consultation?