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Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.

Archive for personal marketing

do itHere’s the easiest, least expensive, and effective thing your agents can do to get business.

Having hired and trained probably hundreds of new agents, I know the myriad of questions they have. So, here’s the simplest, yet most effective thing you can teach your new agents (and your experienced agents) to do.

Here’s the answer to the question, “What is the one thing I should do to get business?” Yes, people are always asking me that. I think it’s because I’ve written two resources for would-be and new agents: What They Don’t Teach You in Pre-License School  and Up and Running in 30 Days . By the way, Up and Running was just published in its 5th edition!

Now, we know that becoming a skilled real estate agent isn’t just one answer. But, there is one thing new agents can do that requires

No skill

No experience

No money

Little time

And, this one thing will make you stand out from the crowd better than any other one thing you could do! What is it? Simply:

Write a thank you note (a real hard copy note, not an email)

Why?

Because manners and ‘thank yous’ have gotten increasingly uncommon! You will stand out simply because you’ve taken the time, thought about that person, and cared enough to write—and put that stamp on it.

Write More Than One Note

I’m not going to tell your new agents to write a certain number of notes per day. You and your agents can set your standard (that means the minimum you’ll do).

What to Say

Thank you. Thinking about you. I appreciate you. I used your advice. Here’s something for you that would be helpful. I found the information you wanted.

Note to managers: This is also one of the strongest motivational tools you’ll ever have–writing notes to your agents with encouragement, thanks, etc. Do you do enough of it? Set your own goals now.

Big important sales principle:

Contacting people is simply finding an excuse to write, pick up the phone, or go see. Retaining salespeople is similar!

My challenge: How creative can you get?

Your agents are more creative than they think they are. Now, get them to sit down and think hard about 5 people they’ve started to work with, but need to contact now. What about them fits into any scenario for you to write that note, pick up the phone, or go see?

They are now using ‘advanced’ sales techniques, and they already know how to do all of this.

Sales meeting tip: One of the managers I know actually has agents write these notes during a sales meeting, and brainstorms the reasons one could write a note.

Proof is in the Pudding

My first year in real estate, I sold 40 homes. Also, I sent more things in the mail than any other of the 30 agents in my office. Why? Because I wanted to create a ‘critical mass’ of people who thought I was wonderful. Yes, an agent can also do this with social media. But, you want to stand out. And, you will stand out much more if you write to one person than to many. After all, you are working with that one person who will pay you thousands of dollars. He/she is worth that special, individual effort! That’s the one thing your agents  should do to get business.

Managers: How are you making this simple tip work for you and your agents?

Up and Running_5e largerHelp Your Agents Get a Sale Much Faster!

Why not provide your agents a proven business start-up plan, along with hundreds of success tips? Check out the new 5th edition of Up and Running in 30 Days.

Apr
04

Create your ‘Fans’!

Posted by: | Comments (0)

applause for fansCreate your ‘fans’! Yes, you want to create those who think you’re wonderful! Why? Because they are loyal and they are your best recruiters.

It occurred to me that the words “followers” (Twitter) and “fans” (Facebook) are borrowed from the performance world–a world I lived in for many years. I thought you’d like to get some skills in creating ‘fans’ or ‘followers’–not just how to use these programs, but, more importantly, how to create FF’s–admirers.

What’s ‘Admirable’?

If you’re reading this blog, you’re probably involved somehow in managing people (that includes managing families, too!). So, it would be helpful to know how to create admirers–in the best sense of the word. Why? Admirers do several things for you (and you must do several things for them, of course):

They refer others to you with enthusiasm
They provide ‘positive grapevine’ promotion for you
They help you discover strengths you may not have known you have (think branding)
They see the best in you when you’re sometimes not seeing it in yourself!

What You Need to Do to Create ‘Admirers’

I worked my way through college and graduate school playing piano in bars (I sure learned a lot about human nature!). As a musician, I learned, to have admirers, I had to do 2 things:
1. Play the music they wanted to hear
2. Play the music they wanted to hear the way they wanted to hear it

To do this, I learned literally thousands of tunes and dozens of styles. Now, I was set to gain followers/admirers (and tips, of course!. In other words, you have to make yourself someone that can be admired (when did you take your last true ‘people management’ course?)

Appreciation: The best Tool to Gain Admirers

There are many ways to gain ‘followers’. The easiest is to lavishly use appreciation. How often do you appreciate? Probably not as often as you could. This is one of the most effective, low-cost, and happy methods to motivate and gain admirers you can imagine. Yet, few managers use this effectively (and I mean to be sincere about it, of course). I’ve created a white paper on the principles of motivation, along with over 25 ways to appreciate. Click here to get your copy.

I appreciate you and your support and comments on this management blog!

marketing you 3 DHow to Create Fans and ‘Market’ your Brand

How do you create trust? How do you differentiate yourself? How do you prove you really are what you say you are? In this market, everybody and their brother tells potential recruits and clients they are the best. You can’t afford to be one of the crowd! And, it’s more believable when others (your ‘fans’) tell potential recruits how wonderful you are.

This resource shows you, step by step, how to gain trust and differentiate yourself in a graceful, effective manner–a manner that’s comfortable for YOU. See it here.

 

 

coaching for leadershipWant a no/low cost effective marketing method? Here’s an inexpensive, yet very effective method to stand out from the crowd—writing articles to establish yourself  as the “real estate manager of choice”.

We become managers because we love to succeed through others. Most managers thrill to track their agents’ development—and recognize that at least part of those agents’ successes are attributed to the managers who support them  So, great managers develop the skills of training, coaching, and consulting—the methods they use to develop their agents’ careers.

However, it’s not enough to have the skills. These managers must also help agents find them! In this blog, I explore an inexpensive, very effective method for managers to use to promote themselves. (It works, too for agents to promote themselves as experts effectively and inexpensively).

The Problem

You can have the best product or service in the world. Yet, if you don’t let others know about it, the product or service doesn’t succeed. It’s the same way with managers. Too often, these same highly skilled, highly effective managers think that agents will, on their own, simply figure out that these managers are exceptional and join them. Not so. Unfortunately, many agents think that their success will be due to other factors such as:

The amount of good floor time given in a particular office–or Internet leads, or Relo leads–or any of those ‘reactive’ lead sources unscrupulous managers promise agents to get them to sign up!

The name of the company

The real estate market at the time

The amount of desk fee or commission structure

If any of these were true, the agents in that particular office would all be making the money of their dreams! We know that’s not so. You know you’re a great manager. You know you’ve helped agents succeed at a high level—fast. How do you promote this fact to hire more great producers?

Advertising And Public Relations: Do You Have Both in your Recruiting Strategy?

Too often, real estate companies and managers use a one-dimensional approach to recruiting. They look to institutional advertising only to recruit agents, just as they look to home advertising to find buyers and sellers. There are three concerns with relying on paid advertising only for recruiting:

1. The agent is over-communicated with today—everyone’s doing it

2. The cost of mail and newspaper advertising is ever-increasing

3.  It relies on the strategy that all managers are the same, it’s just the company that’s better

Revving Up your PR

Instead of spending so much money in advertising, and/or relying only on one type of marketing, expand your recruiting strategy to a different method of promotion: public relations (PR). Specifically, add to your recruiting strategy writing articles, getting them published, and using them for various recruiting tactics. You can use the same articles in your blogs. Why PR? First, it costs nothing except your time. Second, an article has a much higher ‘trust’ level than an ad. Third, you’ve got little competition. Fourth, you can use those articles in a myriad of ways to promote yourself:

In mailers

In your office entry “Book of Greatness” *

*See the link below for the contents in a Book of Greatness

In your pre-first visit recruiting package

In your recruiting presentation

Click here to get your complimentary ‘how to':

Create your recruiting Book of Greatness for your entry.

 

 

 

 

 

 

marketing you 3 DHow to ‘Market’ your Brand

How do you create trust? How do you differentiate yourself? How do you prove you really are what you say you are? In this market, everybody and their brother tells potential recruits and clients they are the best. You can’t afford to be one of the crowd!

This resource shows you, step by step, how to gain trust and differentiate yourself in a graceful, effective manner–a manner that’s comfortable for YOU. See it here.

 

coachingHere are ten tips to gain platinum level trust. Why is gaining trust so important? Managers are also salespeople. We salespeople can’t sell anything to anyone without first establishing an exceptional level of trust–an increasingly difficult thing to do. The ten tips I shared on in a recent radio show can help sales and management professionals build a ‘platinum level’ of trust.

The Ten Tips

1. Learn non-verbal skills and apply them in writing, on the phone, and in person to establish rapport in an increasingly ‘cold inquiry’ world.

2. We believe what others say about a salesperson, not what the salesperson says about themselves. Use testimonials; check evaluation websites to see what consumers are saying about you.

Check out www.realestateratingz.com and www.incredibleagents.com. Find other sites (like Zillow and Realtor.com) that display testimonials from your agents’ clients. What are they saying about your company?

3. Help your agents create an after-the-sale survey and use it consistently. If there’s something wrong, fix it fast.

4. We believe what we see, not what we hear. Show, don’t tell. Use visual presentations consistently. And, as a trainer, I know that people retain only 10% 3 days after hearing it. But, when they also see it, they retain 60%. Which retention rate do you need to gain trust?

5. Flip your sales presentations. Ask questions—lots of questions—first. Educate. Finally, sell (well, you won’t have to sell).

6. Tell the truth attractively. Show evidence, don’t try to scare the client into action by predicting  the future.

7. Evaluate the agent/client for long-term relationships. Is the agent/client someone you want to add to your ‘tribe’?

8. Use ‘tough love’ with a client to tell the truth, turn down a client—to stay true to your values. Do what’s best for the client.

9. Re-cap. Regularly, stop and re-cap with the client. Do this, too, when you can’t meet client expectations.

10. Book of Greatness: Don’t brag about yourself in the middle of a presentation. Create a ‘Book of Greatness’ to use in your pre-first visit so your clients get to know you and your approach to sales.  (See Marketing You for more information on that Book of Greatness.)

marketing you 3 DHow to ‘Market’ your Brand

How do you create trust? How do you differentiate yourself? How do you prove you really are what you say you are? In this market, everybody and their brother tells potential recruits and clients they are the best. You can’t afford to be one of the crowd!

This resource shows you, step by step, how to gain trust and differentiate yourself in a graceful, effective manner–a manner that’s comfortable for YOU. See it here.

 

dollar  markHere are more tips on using publicity for FREE marketing.

In an earlier blog, I gave you advice about how to create a steady stream of publicity as a recruiting and image-making tool. Now, I’d like to share a few more tips on writing articles or blogs.

From writing all those articles and blogs, here are the three most important lessons I’ve learned:

  1. A smaller topic is better
  2. Less ideas are better
  3. More examples are better

So, in about 400-500 words, you’ll only have time for one to three ideas and examples. Make the examples ‘real life’. Also, be sure your article is as perfect as you can get it before submitting. These editors don’t have time to work with any of us in extensive editing. The person who submits articles “ready to go” gets published much more often!

How to Find Appropriate Publications for Your Talents

Pick up your favorite real estate magazine or newsletter. See the kind of articles that the publisher likes. Note the length. Ask yourself: Why would my articles be a benefit to that publication? Then, contact the publisher for article specifications and submission policies. You’re on your way to standing out as an exceptional manager!

Make a list of hard copy and Internet-based magazines and newsletters. That becomes your ‘distribution list’. Each month, I submit at least one article to my list—all at once (your contact management program is invaluable to put your PR contacts in a field so you can communicate easily). I have a ‘template’ that I use, which points out the link to the article. In it, I point out the value of the article/blog to the reader. I ask the editor to include my biography with ‘hot links’ so readers can get the free documents I usually provide with each article—and can go to my website.

Make Publicity Distribution Really Simple…..

A new resource I just discovered: Recently, I signed up for an article submission service, so I could widen my scope of influence. Check out Submit Your Article.

Now, you are on your way to free publicity, a heightened image, and much improved recruiting, and it didn’t cost you anything!

Give me your tips on using publicity as a free marketing tool.

marketing you 3 DWant More Tips on Marketing YOU?

Why not optimize your personal ‘brand’ by marketing yourself more effectively? And, with methods that cost little or nothing? Here’s a great resource for you, Marketing YOU. Check it out!

many peole standing recruitingGrab this FREE recruiting tool: Publicity.

Do you want a free recruiting tool? You’re a real estate professional. You have limited advertising/recruiting funds. You want to recruit more. You want to establish your credibility as an industry leader. One of the best strategies is to write articles that get published, and use those articles in all of your marketing strategies. Here are the steps to follow to write articles that are valuable and that get published every time. The best thing about this strategy: It’s absolutely free!

The Process: Simple and Straightforward

Writing an article follows the same process composers use in writing a popular tune: It starts with the theme (A), continues with the middle, where you expand on the idea and example (B), and ends again with the theme. When I’m teaching my “Train the Trainer” course, we practice this simple structure when we create training programs.

The Eight Simple Steps to Get Started

Here are the simple steps I’ve used over the years to create articles that have gotten published hundreds of times in major real estate magazines and newsletters:

1. Decide on who your audience is, so you realize for whom you’re writing

2. Decide on the challenge (s) they have that you want to address

3. Jot down all the ideas you have about the challenges and solutions

4. Narrow the topic so you can zero in specifically on what you want to write about.  The biggest mistake writers and teachers make is to choose too broad a topic for the time or word framework.  For example, it’s difficult to write 500 words on how to create a team. You CAN write 500 words about why to create a team; or three strategic tips in creating a team.

5.  Choose one to three ideas to discuss.

6. Arrange the topics in the order you want to discuss them

7. To expand on the ideas, present the idea clearly and then give an example. One commonality I’ve found among editors is that they want examples with the idea. Otherwise, the reader doesn’t really get the picture.

8. Close the article with the reiteration of your challenge and solution. Give your audience positive motivation to take action.

little girl with phoneIs your phone voice driving them away? Recently, I did a presentation to a group of Luxury Agent Specialists. It was about sound and it’s impact on others. We usually think of visual impact. But, as agents, we come across way more people initially via email or phone than we do by sight. So, isn’t it time to polish your ‘phone voice’? It’s probably the first ‘warm’ impression people get of you (I call email ‘cold communication’ because it vastly shrinks the three major ways we communicate: sight, sound, and feeling).

Don’t Mistake Technology as the ‘End’ 

We are so focused on technology today, that we are in danger of forgetting to effectively use that technology. Here’s an example. When I phone an agent today, I have no idea where that agent will answer his or her phone—or from what phone the call is being answered. And, I don’t really care. Technology allows the phone to follow the agent. That’s great. Here’s what’s not so great. The agent’s message is so dull, powerless, or mumbled that it doesn’t sound as though the agent wants to talk to me. Or, the agent’s message is so long, that I’m impatient by the time I get to leave the message.

Make a Superior Phone Message

For three days, listen carefully to the tone, intent, and messages your hear in phone messages. Listen carefully to how agents, managers, and your affiliates answer the phone at their offices. What do you think? If you didn’t know these people, what would you think of them? Are they excited to hear from you, or are they bored?

Here are 4 important tips to remember when recording your own message:

  1. Stand up—you’ll sound as though you have much more energy.
  2. Write out your script first—and be sure it’s not too long. I don’t really care where you’re going to be all day!
  3. Modulate your voice pleasantly. Try to get some resonance.
  4. Sound as though you’re looking forward to hearing from me!

Re-record Your Phone Message

Practice your phone message several times before you record it. Then, record and listen critically. Don’t just use the first recording. Make sure your ‘phone voice’ is the best first impression you can make.

P. S. Managers: Call each of your agents’ phone mails. What’s the impression you get? Are they professional? Do they state the company name? Do they represent your culture and image?

Create a quick class in phone messaging using the information in this blog.

what-they-dont-3d_cover croppedWasting Time Educating Too Much in Initial Interviews?

Why don’t you let me do the heavy lifting and answer those dozens of questions prospective agents ask? In my eBook, What They  Don’t Teach You in Pre-License School, I answer hundreds of these questions–and give them the straight scoop on real estate as a career. There are also valuable self-assessment tools, too, to see if these would-be agents are good successful agent candidates. Order it and get it immediately–plus a unique checklist, Hit the Ground Running–what to do with that agent prior to their getting their real estate license. You’ll hire more winners who make more money fast!  

 

applause for fansWe’re familiar with ‘fans’ on Facebook (see my Carla Cross & Co. on Facebook. ) But, how do we gain’fans’? It’s one thing if you’re a performer. You may think it’s another thing if you’re a manager. It occurred to me that the words “followers” (Twitter) and “fans” (Facebook) are borrowed from the performance world–a world I lived in for many years. I thought you’d like to get some skills in creating ‘fans’ or ‘followers’–not just how to use these programs, but, more importantly, how to create FF’s–admirers.

What’s ‘Admirable’?

If you’re reading this blog, you’re probably involved somehow in managing people (that includes managing families, too!). So, it would be helpful to know how to create admirers–in the best sense of the word. Why? Admirers do several things for you (and you must do several things for them, of course):

They refer others to you with enthusiasm
They provide ‘positive grapevine’ promotion for you
They help you discover strengths you may not have known you have (think branding)
They see the best in you when you’re sometimes not seeing it in yourself!

What You Need to Do to Create ‘Admirers’

I worked my way through college and graduate school playing piano in bars (I sure learned a lot about human nature!). As a musician, I learned, to have admirers, I had to do 2 things:
1. Play the music they wanted to hear
2. Play the music they wanted to hear the way they wanted to hear it

To do this, I learned literally thousands of tunes and dozens of styles. Now, I was set to gain followers/admirers (and tips, of course!. In other words, you have to make yourself someone that can be admired (when did you take your last true ‘people management’ course?)

What does that mean to you as a manager? You have to figure out the needs that they want filled, and fill them the way they want them filled.

Appreciation: The best Tool to Gain Admirers

There are many ways to gain ‘followers’. The easiest is to lavishly use appreciation. How often do you appreciate? Probably not as often as you could. This is one of the most effective, low-cost, and happy methods to motivate and gain admirers you can imagine. Yet, few managers use this effectively (and I mean to be sincere about it, of course). I’ve created a white paper on the principles of motivation, along with over 25 ways to appreciate. Click here to get your copy.

How do you create fans? Do you think they’re important to you?

Are You Achieving What You Know You Can?

LM CoverYou encourage your agents to get coaching. Or, perhaps you coach them. You know how important having someone ‘see you from the outside’ is. But, how about you? Are you going it alone? I know, from managing so many years, it’s a lot lonelier world than being an agent. Who do you bounce ideas off? Who do you trust as your mentor? Check out Leadership Mastery coaching today.

Sign up for a Complimentary Consultation to see if Leadership Mastery would benefit you. What do you have to lose?

Bonus for new coaching clients this month: $1000+ of Carla Cross’s recruiting, training, and coaching resources FREE ! Includes:

The Complete Recruiter, at $129.95 value–the strategies, planner, and dialogues you need to recruit winners

Your Blueprint for Selecting Winners, a complete interviewing guide, a $79.95 value–free.

Recruiting Objection Busters, scripts and dialogues to counter the toughest recruiting objections, a $40 value

Business Planning for the Owner, Manager, and Team Builder,a $100 value

Operations/Orientation Manuals and Checklists, a $30 value

Coaching Companions to coach new or experienced agents, a $200 value

Advantage 2.0 facilitator guide, a complete training program (a $500 value)

Click here to learn more about Leadership Mastery Coaching.

Click here to schedule a complimentary consultation to find out more about the program, ask questions, and see if it’s a ‘match’. After your consultation, you’ll receive a ‘thank you’ of a 2-pack management audio CD series.

slide 1 Excerpts 2016 NAR profileDo your agents have what buyers value? Do you know what buyers value? Every other year, the National Association of Realtors does a survey of thousands of buyers and sellers to find out their demographics and their opinions on real estate agents. These surveys, I think, are well worth the cost of Realtor membership! Why? Because they give us valuable insights into what buyers and sellers think is important, and they give us third party facts to share with buyers and sellers.

I have used the results in these surveys in my listing and buyer resources, so that agents have proof of the claims they say are true. In the next few blogs, I’ll be sharing with you a few of the invaluable nuggets of information from the National Association of Realtors’ 2015 Survey of Buyers and Sellers.

Watch for the videos: In the next week, I’ll be making 2 videos explaining 19 big takeaways from this survey. I’ll post the video AND the PDFs of the videos so you can share them with buyers and sellers.  I’ll show you how to use these statistics and facts in your presentations and help your agents be more effective.

buyer satisfactionHow satisfied do you think buyers are in specific agent skills and qualities?

Highest valued by buyers was honesty and integrity. That’s good news for newer agents, because honesty and integrity has nothing to do with time in the business and everything to do with your ethics and character.

What do you think buyers were most dis-satisfied with?

Negotiation skills! Why? It could be because agents promised more than they delivered. Or, it could be that they just aren’t very good at negotiating. How practiced are you? Have you taken negotiation courses? Do you have a goal to increase your negotiation skills?

How can agents (and managers) prove they have the skills and qualities buyers want?

You Can’t Brag But You Need to Stand Out–How?

marketing you 3 DMisunderstanding how to make yourself stand out can cost you thousands of dollars. You know you need to differentiate yourself from the ‘pack’, but how and when?

What NOT to do: Never, ever try to put your testimonials, statements, or accomplishments within your presentation. It’s too late, and will just get in your way–and come off as bragging. Instead, follow the instructions in Marketing YOU. Share your talents and skills with potential buyers and sellers in the right way. See more here.

Managers: Order this month, and you’ll receive your own instructions on creating your ‘Book of Greatness’ for recruiting.

 

 

 

How many of your agents would you say are truly confident in themselves and their sales abilities? I’ll bet less than 35%! And, that lack of confidence means they won’t make lead generating calls, they won’t follow up, they can’t close, etc, etc, etc. So, what would you bottom line be like if you could increase your agents’ confidence levels? Here’s how to help your agents gain that confidence.

Work with them to ‘bring the rest of their lives into real estate’.  If you have a new real estate agent, you know he/she is probably feeling he/she doesn’t know a thing! Or, if they are seasoned, they aren’t taking advantage of the skills and talents  developed in other parts of their lives.  In a sense, they are ‘secret agents’, letting the client think that all we have are some real estate skills.

Help Them Recognize and Utilize all Those Life Skills They Have

Okay. We know the new agent has little experience in sales. So, it’s understandable that they don’t have high confidence.  But, I’ll bet your new agents have life skills that, if they recognized them, noted them, and showed them, would help clients appreciate them AND dramatically raise their own confidence levels. Same with your seasoned agents.

Note: We in leadership need to do the same exercise. After all, agents choose us for what we can do for them–not what that great big, impersonal, giant corporation called the company will give them!

You Need High Confidence to Succeed in Sales

One of the problems with not using your whole life experience, is that it leaves us with a lack of confidence in real estate.  Here’s an exercise I call Bringing your Skills and Talents to Real Estate Clients. Why is this important? When we’re new agents, we think we know nothing. We’re constantly humiliated with our lack of knowledge, and inability to handle objections. We get so tired of ‘nos’ that sometimes we forget that we are capable, honest, caring, responsible humans. We actually come into real estate with a whole adult experience of widely developed skills, qualities, and natural talents. These are much more useful to us than we give ourselves credit for. For us experienced agents: We fail to promote all those life skills we have gotten and we sub-consciously p ut to use in real estate. So, we sound and act like every other real estate agent people come across. That leads to less converted leads and less confidence.

Gaining That High Confidence and Promoting your Value

Let me give you an example. As many of you know, I was (and am) a musician since age four. But, when I went into real estate, I felt like I knew nothing! And, it is true I didn’t know anything about selling real estate. But, I carried with me many great skills into the business that in turn carried me to success fast. Can you guess what some of those skills were—and are?

Had to practice piano 2-4 hours                               Tenacity

Put off mastery for years                                            Persistence

Followed direction of a coach                                  Coach ability

Had to compete in performance                             Confidence

Show, not Tell

How could I show one of these traits that I had from all those years as a musician? Let’s take tenacity.  Here’s the example and how I showed it:

In my first year in the business, I actually presented an offer and went back and forth, getting counter-offer after counter-offer. I ended up with 10 counteroffers–and the sale! I just never gave up, because I felt it was in the best interest of both parties to buy and sell from each other. In my Professional Portfolio, I showed that marked-up purchase and sale agreement with a note on how it happened and the outcome. How else could I share that quality? I could show testimonials from my clients in social medial, and in my Professional Portfolio.
Managers: Do This Exercise With Your Agents: Bring Your Skills and Talents to your Clients

Draw three columns. Name the first ‘skills and talents’. Name the second ‘benefits to clients’. Name the third ‘how/where to show clients’.

Now, list at least three skills and talents from your former business life. What about these skills/talents are benefits to clients? How would you show this? Where would you show this?

Enlist a Partner

If you’re having some ‘mind blocks’ on how and where to show these benefits to clients, enlist a partner to brain storm the possibilities with you. Once you start crafting these, you’ll get much more excited about your ability to help people—along with that confidence to expand your leads and help more people.

How to Get that ‘Believability

Clients believe what others say, not what we say.

Be believable.  Show examples of  your traits and qualities. Get testimonials. Your confidence will soar and you will be able to serve your clients much better.

marketing you 3 DHow Believable are You?

If I were moving to your area, and had to choose an agent prior to getting there, how would you prove you’re the agent for me?  My resource, Marketing You, has dozens of ideas on how to show and prove your worth to potential buyers and sellers. It shows you how to make a dynamic portfolio (your Professional Portfolio). Using the strategies here also helps clients accept your advice. It provides you great confidence. It helps you win more often. For $59.95 and instant access (everything is digital, nothing sent to you), why wouldn’t you invest in Marketing You? Find out more here.

 

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