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Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.

Archive for Marketing

dollar  markHere are more tips on using publicity for FREE marketing.

In an earlier blog, I gave you advice about how to create a steady stream of publicity as a recruiting and image-making tool. Now, I’d like to share a few more tips on writing articles or blogs.

From writing all those articles and blogs, here are the three most important lessons I’ve learned:

  1. A smaller topic is better
  2. Less ideas are better
  3. More examples are better

So, in about 400-500 words, you’ll only have time for one to three ideas and examples. Make the examples ‘real life’. Also, be sure your article is as perfect as you can get it before submitting. These editors don’t have time to work with any of us in extensive editing. The person who submits articles “ready to go” gets published much more often!

How to Find Appropriate Publications for Your Talents

Pick up your favorite real estate magazine or newsletter. See the kind of articles that the publisher likes. Note the length. Ask yourself: Why would my articles be a benefit to that publication? Then, contact the publisher for article specifications and submission policies. You’re on your way to standing out as an exceptional manager!

Make a list of hard copy and Internet-based magazines and newsletters. That becomes your ‘distribution list’. Each month, I submit at least one article to my list—all at once (your contact management program is invaluable to put your PR contacts in a field so you can communicate easily). I have a ‘template’ that I use, which points out the link to the article. In it, I point out the value of the article/blog to the reader. I ask the editor to include my biography with ‘hot links’ so readers can get the free documents I usually provide with each article—and can go to my website.

Make Publicity Distribution Really Simple…..

A new resource I just discovered: Recently, I signed up for an article submission service, so I could widen my scope of influence. Check out Submit Your Article.

Now, you are on your way to free publicity, a heightened image, and much improved recruiting, and it didn’t cost you anything!

Give me your tips on using publicity as a free marketing tool.

marketing you 3 DWant More Tips on Marketing YOU?

Why not optimize your personal ‘brand’ by marketing yourself more effectively? And, with methods that cost little or nothing? Here’s a great resource for you, Marketing YOU. Check it out!

many peole standing recruitingGrab this FREE recruiting tool: Publicity.

Do you want a free recruiting tool? You’re a real estate professional. You have limited advertising/recruiting funds. You want to recruit more. You want to establish your credibility as an industry leader. One of the best strategies is to write articles that get published, and use those articles in all of your marketing strategies. Here are the steps to follow to write articles that are valuable and that get published every time. The best thing about this strategy: It’s absolutely free!

The Process: Simple and Straightforward

Writing an article follows the same process composers use in writing a popular tune: It starts with the theme (A), continues with the middle, where you expand on the idea and example (B), and ends again with the theme. When I’m teaching my “Train the Trainer” course, we practice this simple structure when we create training programs.

The Eight Simple Steps to Get Started

Here are the simple steps I’ve used over the years to create articles that have gotten published hundreds of times in major real estate magazines and newsletters:

1. Decide on who your audience is, so you realize for whom you’re writing

2. Decide on the challenge (s) they have that you want to address

3. Jot down all the ideas you have about the challenges and solutions

4. Narrow the topic so you can zero in specifically on what you want to write about.  The biggest mistake writers and teachers make is to choose too broad a topic for the time or word framework.  For example, it’s difficult to write 500 words on how to create a team. You CAN write 500 words about why to create a team; or three strategic tips in creating a team.

5.  Choose one to three ideas to discuss.

6. Arrange the topics in the order you want to discuss them

7. To expand on the ideas, present the idea clearly and then give an example. One commonality I’ve found among editors is that they want examples with the idea. Otherwise, the reader doesn’t really get the picture.

8. Close the article with the reiteration of your challenge and solution. Give your audience positive motivation to take action.

man pointing questionnaireCan you answer these business planning questions?

For November and December, I’m featuring business planning. I want to help you get a great plan for 2017! You’ll see complimentary handouts and lots of business planning tips.

See my complimentary business planning webinar, too, coming up November 8.

Click here for more information on the webinar and to register.

Managers: Invite your agents and get these questions answered, too, prior to the webinar!

The three questions: 

1. What percent of your listings sold in normal market time last year?

2. How much money did you spend on your best source of business?

3. What should you do differently in 2017 to make more money, keep more money, and spend less time?

These are three of the questions we’ll explore in our complimentary business planning webinar. Carla will give you tips on ratios, expenses, and tactics to assure you’re not spinning your wheels in 2017.

Plan_Act_CelebrateHow to Bullet-Proof your Business Plan for 2017

If you’re like most real estate professionals, you create some type of a business plan this year. But, maybe it didn’t work for you. Or, maybe—you just didn’t work it! Join us Nov. 8 at 3 PM Pacific time) to get the answers you need—and the inspiration—to make a bullet-proof plan for next year.

During this fast-paced webinar you’ll see:

  • Why your plan probably didn’t work for you—and what to do about it
  • How to definitely find out what will work for YOU (not someone else’s plan!)
  • How to anticipate market shifts (!)
  • What to STOP doing in 2017
  • What one thing will assure your business plan works
  • Bonus: 10 Creative Marketing Ideas for your plan

Included handouts:

  1. The strategic planning process created exclusively for real estate professionals by Carla Cross
  2. Review: Your best sources of business

Carla Cross, CRB, MA, is the only real estate professional ever to have had her business planning system published internationally and used by thousands of successful real estate professionals. Carla also has written a business planning program for CRB, leading to the Certified Real Estate Broker designation. She’s an acknowledged expert, and has been working with Realtors for over 2 decades, test marketing her planning system and seeing results. Let’s work together to create an unassailable plan for 2017.

Managers: You’ll get tips on how to help your agents create great plans!

Click here for more information on the webinar and to register.

 

slide 1 Excerpts 2016 NAR profileDo your agents have what buyers value? Do you know what buyers value? Every other year, the National Association of Realtors does a survey of thousands of buyers and sellers to find out their demographics and their opinions on real estate agents. These surveys, I think, are well worth the cost of Realtor membership! Why? Because they give us valuable insights into what buyers and sellers think is important, and they give us third party facts to share with buyers and sellers.

I have used the results in these surveys in my listing and buyer resources, so that agents have proof of the claims they say are true. In the next few blogs, I’ll be sharing with you a few of the invaluable nuggets of information from the National Association of Realtors’ 2015 Survey of Buyers and Sellers.

Watch for the videos: In the next week, I’ll be making 2 videos explaining 19 big takeaways from this survey. I’ll post the video AND the PDFs of the videos so you can share them with buyers and sellers.  I’ll show you how to use these statistics and facts in your presentations and help your agents be more effective.

buyer satisfactionHow satisfied do you think buyers are in specific agent skills and qualities?

Highest valued by buyers was honesty and integrity. That’s good news for newer agents, because honesty and integrity has nothing to do with time in the business and everything to do with your ethics and character.

What do you think buyers were most dis-satisfied with?

Negotiation skills! Why? It could be because agents promised more than they delivered. Or, it could be that they just aren’t very good at negotiating. How practiced are you? Have you taken negotiation courses? Do you have a goal to increase your negotiation skills?

How can agents (and managers) prove they have the skills and qualities buyers want?

You Can’t Brag But You Need to Stand Out–How?

marketing you 3 DMisunderstanding how to make yourself stand out can cost you thousands of dollars. You know you need to differentiate yourself from the ‘pack’, but how and when?

What NOT to do: Never, ever try to put your testimonials, statements, or accomplishments within your presentation. It’s too late, and will just get in your way–and come off as bragging. Instead, follow the instructions in Marketing YOU. Share your talents and skills with potential buyers and sellers in the right way. See more here.

Managers: Order this month, and you’ll receive your own instructions on creating your ‘Book of Greatness’ for recruiting.

 

 

 

How many of your agents would you say are truly confident in themselves and their sales abilities? I’ll bet less than 35%! And, that lack of confidence means they won’t make lead generating calls, they won’t follow up, they can’t close, etc, etc, etc. So, what would you bottom line be like if you could increase your agents’ confidence levels? Here’s how to help your agents gain that confidence.

Work with them to ‘bring the rest of their lives into real estate’.  If you have a new real estate agent, you know he/she is probably feeling he/she doesn’t know a thing! Or, if they are seasoned, they aren’t taking advantage of the skills and talents  developed in other parts of their lives.  In a sense, they are ‘secret agents’, letting the client think that all we have are some real estate skills.

Help Them Recognize and Utilize all Those Life Skills They Have

Okay. We know the new agent has little experience in sales. So, it’s understandable that they don’t have high confidence.  But, I’ll bet your new agents have life skills that, if they recognized them, noted them, and showed them, would help clients appreciate them AND dramatically raise their own confidence levels. Same with your seasoned agents.

Note: We in leadership need to do the same exercise. After all, agents choose us for what we can do for them–not what that great big, impersonal, giant corporation called the company will give them!

You Need High Confidence to Succeed in Sales

One of the problems with not using your whole life experience, is that it leaves us with a lack of confidence in real estate.  Here’s an exercise I call Bringing your Skills and Talents to Real Estate Clients. Why is this important? When we’re new agents, we think we know nothing. We’re constantly humiliated with our lack of knowledge, and inability to handle objections. We get so tired of ‘nos’ that sometimes we forget that we are capable, honest, caring, responsible humans. We actually come into real estate with a whole adult experience of widely developed skills, qualities, and natural talents. These are much more useful to us than we give ourselves credit for. For us experienced agents: We fail to promote all those life skills we have gotten and we sub-consciously p ut to use in real estate. So, we sound and act like every other real estate agent people come across. That leads to less converted leads and less confidence.

Gaining That High Confidence and Promoting your Value

Let me give you an example. As many of you know, I was (and am) a musician since age four. But, when I went into real estate, I felt like I knew nothing! And, it is true I didn’t know anything about selling real estate. But, I carried with me many great skills into the business that in turn carried me to success fast. Can you guess what some of those skills were—and are?

Had to practice piano 2-4 hours                               Tenacity

Put off mastery for years                                            Persistence

Followed direction of a coach                                  Coach ability

Had to compete in performance                             Confidence

Show, not Tell

How could I show one of these traits that I had from all those years as a musician? Let’s take tenacity.  Here’s the example and how I showed it:

In my first year in the business, I actually presented an offer and went back and forth, getting counter-offer after counter-offer. I ended up with 10 counteroffers–and the sale! I just never gave up, because I felt it was in the best interest of both parties to buy and sell from each other. In my Professional Portfolio, I showed that marked-up purchase and sale agreement with a note on how it happened and the outcome. How else could I share that quality? I could show testimonials from my clients in social medial, and in my Professional Portfolio.
Managers: Do This Exercise With Your Agents: Bring Your Skills and Talents to your Clients

Draw three columns. Name the first ‘skills and talents’. Name the second ‘benefits to clients’. Name the third ‘how/where to show clients’.

Now, list at least three skills and talents from your former business life. What about these skills/talents are benefits to clients? How would you show this? Where would you show this?

Enlist a Partner

If you’re having some ‘mind blocks’ on how and where to show these benefits to clients, enlist a partner to brain storm the possibilities with you. Once you start crafting these, you’ll get much more excited about your ability to help people—along with that confidence to expand your leads and help more people.

How to Get that ‘Believability

Clients believe what others say, not what we say.

Be believable.  Show examples of  your traits and qualities. Get testimonials. Your confidence will soar and you will be able to serve your clients much better.

marketing you 3 DHow Believable are You?

If I were moving to your area, and had to choose an agent prior to getting there, how would you prove you’re the agent for me?  My resource, Marketing You, has dozens of ideas on how to show and prove your worth to potential buyers and sellers. It shows you how to make a dynamic portfolio (your Professional Portfolio). Using the strategies here also helps clients accept your advice. It provides you great confidence. It helps you win more often. For $59.95 and instant access (everything is digital, nothing sent to you), why wouldn’t you invest in Marketing You? Find out more here.

 

man ponderingSelling real estate: What’s farming got to do with it?

No—I don’t mean farming the fields to reap the food. Well, yes I do—in a different context. In real estate sales, ‘farming’ means contacting people in a specific market (can be a geographical area), forming a business relationship with them over time, and making that area/target market your specialty. Through time, people get to know and trust you, and will turn to you for their real estate needs.

Recently, an office with whom I consult invited a master real estate ‘farmer’ who farms a specific geographic area to share with us his secrets to great success. Steve Hicks, agent with Windermere Wall Street in downtown Seattle, has enjoyed a dominant market share (that’s his PERSONAL market share, not the company!) in Queen Anne, a very upscale, historically-significant area of Seattle, Washington.
So, guess what? When people in Queen Anne are thinking buying or selling, who do you think they think of? Yes—Steve Hicks. How would you like to have that name recognition? How would you like to go to a listing presentation with respect for your expertise already built in? Steve has established that.

Here are 3 big principles Steve shared with the group, mainly seasoned, successful agents on the Eastside of Puget Sound.

1. Recognition, Trust, and Business Doesn’t Come from a “Once Is Enough” Approach

One of the big lessons Steve left with the group was that, to be successful, you must focus your efforts. Why? Because people buy and sell real estate with people they know and trust. They buy and sell real estate with those they believe have expertise in the area. That trust and respect doesn’t happen in a ‘once is enough’ approach. Today, agents in the great Puget Sound can roam far and wide to list and sell homes. What they don’t realize, though, is that they are not establishing a recognition for excellence, expertise, and trustworthiness.

Big lesson: What does this mean to you if you’re a small business owner, a salesperson in another field, or a recruiter?
That our goal is to establish a trusting relationship over a period of time, building a reputation for trustworthiness and excellence. Too many times, we launch our businesses thinking we’re something special, something different—and we expect success in a nano-second.

Stop and reflect: What are you doing to create a reputation that’s spotless, that’s trustworthy, and that’s there for the long run?

2. Contact, Capture, and Follow-up is Key to Relationship-Building

Steve didn’t become the ‘master farmer’ overnight. He built his business through constant reflection, taking risks, and trying new things. Most importantly, he built his business by first knocking on doors to establish that relationship. At the same time, he captured each person’s name and contact information, first, by writing it down, and then establishing a database and contact management system. Then, he dutifully followed up. Sounds simple, but, how many salespeople contact—and then don’t capture? Or, they capture, and don’t follow up. Steve says there are 22,000+ agents in his multiple listing service. He knows he must out contact, capture, and follow up to stand out.

Big lesson: No matter if you’re in real estate or in another field, if you want to build a business, immediately establish a method to contact, capture, and follow up.

Stop and reflect: Are you a service business, like a dentist, window washer, or car detailer? Do you have a list of all your clients in a database? Do you contact them regularly? If not, you’re leaving thousands of easy dollars on the table!

3. Consistency is Key

Too often, we think, since we’re trustworthy, since we’re nice people, since we work hard, people will recognize that and instantly work with us. Wrong. It takes dozens of contacts or time to establish a trusting business relationship. Steve has a marketing plan that includes a monthly newsletter. This newsletter includes information about homes for sale and homes that have sold. It is short and concise. Steve writes his own newsletter, but advises agents to start with as company-or other resource written newsletter. Why? The most important consideration is to be consistent.

Big lesson: No matter what your business is, you need a consistent marketing plan to ‘touch’ your would-be and present/past clients at least monthly. With 22,000+ real estate agents in the area, your potential/present client is easily ‘swayed’ to someone else if you’re not relentlessly consistent.

Stop and reflect: Do you have a marketing plan? Are you consistent? How many easy sales are you missing because you are treating your business like a ‘once is enough’?

My personal thanks to Steve Hicks for sharing his expertise with others in our industry to improve our client service. Starting with my years as a piano performer and teacher, I learned that the very best in any profession have several common traits. One of them is that they generously share their knowledge with no fear that someone will ‘steal’ their ideas. Second is that they are constantly challenging themselves to get better. Steve Hicks reflects both of these exceptional success qualities.

How can you  use these principles yourself? How can you use them with your agents?

logoIf Your Agents Aren’t Buying Into Lead Generation, You Need this Program!

What if your culture was that productive agents are the norm? What if all your agents lead generated? How much more profitable would you be? If you want increased profits, take a look at Carla’s revolutionary online training/coaching program, Up and Running in Real Estate.

sell recruiting1How’s that recruiting plan working for you? Have you reached the goals for that plan? Or, let’s get real here. Do you HAVE a recruiting plan? From my teaching thousands of real estate owners and managers, I would estimate, from my informal surveys, that less than 10% of owners/managers/recruiters have a plan. And, if you don’t have a plan, how do you know whether your plan is working?

What Goes in a Recruiting Plan?

There are many moving parts to recruiting. It’s admittedly difficult to put them in a nice, linear planner. But, I’ve done it! After seeing that most recruiters don’t have plans, I decided to make a straightforward planner that provides you a guide to use every day in recruiting.

The Five Steps in My Planner

Here’s how I organized The Recruiter Planner:

1. How many do you need? (natural ‘attrition’ and who you need to fire….) Do you want new or experienced?

2. Where are you going to find these people–sources? Which are your best sources. Do you know? Do you work these sources consistently? Divide your recruiting plan into your sources. How many recruits are you going to get from each source?

3. The numbers: How many recruiting contacts does it take you to get an appointment: How many appointments to get a ‘hire’?

4. The marketing plan: How are you going to contact and re-contact each of these sources? (Each source has a marketing plan)

5. Tracking: How are you going to track your contacts, interviews, and hires?

How Does Your Planner Stack Up?

What percent of recruiters do you believe have recruiting plans? How much of recruiting do you believe is on purpose? How much is ‘on accident’? Put that recruiting plan together TODAY and watch your profits soar!

small CompleteRecruiterDon’t Reinvent the Wheel! Get Everything You Need to Recruit Professionally

I want to help you step up your recruiting. Now is your greatest opportunity! Don’t let inaction or lack of plan put barriers in your way. This month, I have a blazing special on my Complete Recruiter. Regularly $129.95, it’s slashed to $59.95! Click here to learn more and order.  (The Recruiter Planner is included, of course.)

 

 

 

Arturo's CB officeHow recognizable is your ‘brand’? Are you spending lots of marketing dollars and not seeming to be able to increase your brand recognition?

Do your agents have a certain method of working? Would a client be able to recognize your agent apart ‘from the crowd’?

Studies show consumers think all agents are the same. In fact, they don’t have a very high opinion of them! Branding yourself and your agents as different would be good for your bottom line, don’t you think?

That’s just what this award-winning Coldwell Banker company in Mexico has done. This picture was taken of Coldwell Banker Bienes Raices at a presentation I gave to Coldwell Banker Mexico in Mexico City a few months ago. See how they are all wearing businesslike, grey/black attire.  (That’s just me messing up the continuity in the red). That really sets them apart. The owners of the franchise office, Arturo and Erika Martinez Batiz, work hard to systematize how they all work. One of their ‘branding’ efforts was that they all decided to wear ‘uniforms’. They have several business dress ‘uniforms’ that really stand out from the rest. There were about 400 agents at this presentation, and this Coldwell Banker company garnered many of the awards. And, they obviously had great pride in each other and each others’ accomplishments. They were a real team, and a pleasure to work with. (They even sat in the front rows and paid close attention–a way to a trainer’s heart, of course!).

If You Didn’t Know your Company, What Would Be Your First Impression?

When I speak somewhere, I always have first impressions of the agents in the room. Without trying to, I’m asking myself questions, like

Are they well-groomed? Are they sitting at the front of the room? Are they attentive? Are they courteous? Do they seem to be dedicated to their profession? I can pretty much come to some good conclusions about the success, dedication, and professionalism of my group in about 3 minutes in front of them!

Things That Shout First Impressions, Even If You try to Squelch Them…

  • Dress
  • Car
  • Attitude
  • Posture
  • Organization of first presentation
  • Attentiveness and curiosity/concern about the other person

How many of your agents are part-time? Don’t have data-bases? Don’t return phone calls or emails? Don’t better themselves with education/training? Aren’t ready to give organized presentations at any time? Don’t enjoy much success? All those things are speaking louder about your brand than you can fill in with words.

FOTO PREMIACION 2013(2)

Here’s another picture of the agents in this award-winning office, at the awards ceremony. They really stood out because of their consistency visually–and their consistency of professionalism!

Do a ‘brand review’. How can you increase the recognition of your brand? What are you saying about your brand that is not recognizable? How can you improve it?

 

logoGet Your Agent a Scholarship for the new Up and Running in Real Estate Program

Enter one of your agents to win  a scholarship to my new Up and Running in Real Estate program. This program is online, so agents can start at any time (no downtime until training starts!). To find out details, check out my Facebook business page, ‘like’ it, and have your agent complete the scholarship application. I want to kick off the program with worthy agents who will benefit–and make a lot more money as a result!

To enter: Must be under 2 years in the business, full-time. Three lucky scholarship winners will be named June 1. Apply now. Scholarship entries must be in by May 31.

By the way, you’ll receive a full scholarship, too, as that agent’s coach, and get entry into the Coaches’ Corner. Click here to find out more and enter.

 

letters mailHaving hired and trained probably hundreds of new agents, I know the myriad of questions they have. So, here’s the simplest, yet most effective thing you can teach your new agents (and your experienced agents) to do.

Here’s the answer to the question, “What is the one thing I should do to get business?” Yes, people are always asking me that. I think it’s because I’ve written two resources for would-be (this book will be out with all -new material and a new name, What They Don’t Teach You in Pre-License School) and new agents: Up and Running in 30 Days. Now, we know that becoming a skilled real estate agent isn’t just one answer. But, there is one thing new agents can do that requires

No skill

No experience

No money

Little time

And, this one thing will make them stand out from the crowd better than any other one thing you could do! What is it? Simply:

Write a thank you note (a real hard copy note, not an email)

Why?

Because manners and ‘thank yous’ have gotten increasingly uncommon! You will stand out simply because you’ve taken the time, thought about that person, and cared enough to write—and put that cent stamp on it.

Cost an Issue?

New agents don’t have money, but they have time. Cost here, is not an issue! I can’t think of any excuse an agent would have to writing those notes!

Write More Than One Note

I’m not going to tell your new agents to write a certain number of notes per day. You and your agents can set your standard (that means the minimum you’ll do).*

What to Say

Thank you. Thinking about you. I appreciate you. I used your advice. Here’s something for you that would be helpful. I found the information you wanted.

Note to managers: This is also one of the strongest motivational tools you’ll ever have–writing notes to your agents with encouragement, thanks, etc. Do you do enough of it? Set your own goals now.

Big important sales principle:

Contacting people is simply finding an excuse to write, pick up the phone, or go see. Retaining salespeople is similar!

My challenge: How creative can you get?

Your agents are more creative than they think they are. Now, get them to sit down and think hard about 5 people they’ve started to work with, but need to contact now. What about them fits into any scenario for you to write that note, pick up the phone, or go see?

They are now using ‘advanced’ sales techniques, and they already know how to do all of this.

Sales meeting tip: One of the managers I know actually has agents write these notes during a sales meeting, and brainstorms the reasons one could write a note.

Proof is in the Pudding

My first year in real estate, I sold 40 homes. Also, I sent more things in the mail than any other of the 30 agents in my office. Why? Because I wanted to create a ‘critical mass’ of people who thought I was wonderful. Yes, an agent can also do this with social media. But, you want to stand out. And, you will stand out much more if you write to one person than to many. After all, you are working with that one person who will pay you thousands of dollars. He/she is worth that special, individual effort! That’s the one thing your agents  should do to get business.

*In my new online program, Up and Running in Real Estate, I have asked agents to write at least 15 notes per week. Why? Low-cost, high impact–great habit.

In an earlier blog, I gave you advice about how to create a steady stream of publicity as a recruiting and image-making tool. Now, I’d like to share a few more tips on writing articles and blogs.

From writing all those articles (over 300 published to date), here are the three most important lessons I’ve learned:

  1. A smaller topic is better
  2. Less ideas are better
  3. More examples are better

So, in about 400-500 words, you’ll only have time for one to three ideas and examples. Make the examples ‘real life’. Also, be sure your article is as perfect as you can get it before submitting. These editors don’t have time to work with any of us in extensive editing. The person who submits articles “ready to go” gets published much more often!

How to Find Appropriate Publications for Your Talents

Pick up your favorite real estate magazine or newsletter. See the kind of articles that the publisher likes. Note the length. Ask yourself: Why would my articles be a benefit to that publication? Then, contact the publisher for article specifications and submission policies. You’re on your way to standing out as an exceptional manager!

Make a list of hard copy and Internet-based magazines and newsletters. That becomes your ‘distribution list’. Each month, I submit at least one article to my list—all at once (your contact management program is invaluable to put your PR contacts in a field so you can communicate easily). I have a ‘template’ that I use, which points out the link to the article. I ask the editor to include my biography with ‘hot links’ so readers can get the free documents I usually provide with each article—and can go to my website.

Make Publicity Distribution Really Simple…..

A new resource I just discovered: Recently, I signed up for an article submission service, so I could widen my scope of influence. Check out Submit Your Article.

Now, you are on your way to free publicity, a heightened image, and much improved recruiting, and it didn’t cost you anything!

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