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Got a minute? If you're a busy manager, that's about all you have. That's why Carla Cross, management coach, speaker, and author, has created this blog just for you, with ready-to-use tips to master management through people.

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I’m focusing on business planning this November and December. If you’re not excited about making your business plan, watch Carla’s short video to get inspired!

Plan_Act_CelebrateHow Does Your Planning System Stack Up?

There are lots of free planning systems out there. How have they worked for you? Why not step up to a professional planning system, written by the only real estate trainer to have a book on business planning for real estate professionals published internationally. Check out Carla’s exclusive program, Beyond the Basics of Business Planning. It’s not just the planning pages–it’s a comprehensive ‘how to plan’ program to coach you to a great plan. Click here to find out more.

girl with inspiration sayingsFor a vast majority of real estate professionals, ‘business plan’ means writing down your goals. That’s just a small part of a full business plan. One of the most commonly left-out parts of a business plan is ‘purpose’ or ‘mission’. Do your agents know their purpose? Why are they doing what they are doing? During November and December, I’m blogging about business plans. Why not review all these blogs (including my blog for agents, Up and Running in 30 Days, and get inspired to help your agents grab great plans for 2016.

Do your agents have mission statements as part of their business plans? Why is having a mission important? How should it guide agents? You’ve heard the talks about finding your passion. But, you see your agents being over-whelmed in their careers. It’s just too much to think big when they’re  just trying to find that house or convince a buyer to work with them!

The Importance of Your Mission

This time of year, we’re encouraging everyone to create their business plans. One of the first things you’ll do in creating your own business plan is to define your mission. Why? Because, otherwise, you don’t know whether or not the actions you decide to take will fulfill your mission. This is also true of your agents.

Tackling and Bringing Down your Time Management Challenges

If agents have been in the sales business a little while, they’ve already discovered that their biggest challenge is time management.  How can they get done in a business day everything that needs getting done? That’s where your mission comes in. Creating your mission helps you prioritize all the things you’re supposed to do. It helps you decide what not to do. Most important, it helps you figure out

how to put YOU into your management and sales business successfully

Plan_Act_CelebrateGrab the Most Popular Planning Resources Exclusively for Real Estate Pros

Tired of dragging your agents kicking and screaming to a business plan? Take advantage of Carla Cross’s 2 decades of expertise. Carla teaches your agents how to plan AND you get all the planning pages. Piece of cake–and you’ll be more profitable in 2016! Check out Beyond the Basics of Business Planning here.

 

kid with magnifying glassWhat’s your mission? It’s time to begin writing your business plan for 2016. In November and December, I want to give you a few tips on creating various parts of your business plan. One of the important, but often-left-out parts of a business plan is your mission statement. What it is? It’s literally your mission in your business.

Mission statements answer the questions:

Why are you in this business?
What do you want to accomplish?
How are you going to achieve your mission?
What’s important to you?

Why Have a Mission Statement?

To keep yourself on track.
To decide what you will and won’t do.
To state who you work with (and to think about who you wouldn’t work with).
For time management
For clarity and focus

To convey to potential recruits what you’re about
To use as a springboard to your marketing

Mission statements should be:

• Well-defined
• Restrictive
• Complementary with your company statement (and the company statement should be reflected in any branch office/associate statements)

Mission statements are:

• Not lightly changed (usually stay the same through your
years’ business plans)
• Written in the present tense
• Do not contain objectives or goals
• Not tied to time

3 Don’ts for Mission Statements

1. Mission Statements Are Not Objectives or Goals

Mission statements are not quantifiable. Leave out any numbers – they go into your objectives. Following is an example: A person may write, “I am a profitable agent. I will make a profit of $50,000 every year.” The first part of the statement, “I am a profitable agent” has a place in a mission statement. But the last part of the statement is an objective, or quantifiable end result, and should be placed in another section of your plan. The mission statement is broader; it guides you as you make long-term decisions. The above offers some valuable tips on writing mission statements.

2. Mission Statements Aren’t Changed Lightly

Because mission statements are really statements of you as a businessperson, these statements are not lightly changed – just as you would not lightly change yourself. That does not mean that you might not work over time on how your statement is constructed, but it does mean that you do not change the essence of the statement, the specialties, the ideals – without considerable thought.

3. Mission Statements Aren’t Statements of the Future

I’ve seen many mission statements that say ‘I will be’ or ‘we will be’. No. Mission statements assume we are what we state–in the present.

Plan_Act_CelebrateWant to see many agent and company mission statements? Check out Beyond the Basics of Business Planning.

Step by step, I take you through the planning process with a much more in-depth, interesting, and helpful process than you’ll find in those ‘easy squeezy’ form planning products!

There’s one for managers and one for agents.

Managers: I teach your agents how to plan in webinars. I show you how to lead the planning process. I make it really easy for you to get great plans from your agents! Check it out here.

coaching for leadershipThis month, I’m focused on leadership. And, in today’s world, managers must go much further than just to ‘manage activities’. So, let me ask you managers: What’s your job description? Did you get one prior to taking your present position with your company? Very few managers did. If you didn’t,  how do you know what to do every day? How do you know the priorities expected by your ‘boss’? (Or, if you’re the boss, how do you know your priorities? How do you know how to hold your managers accountable?)

Your Present Job Description

Here’s how to figure out the present job description you’re ‘using’. Analyze the number of hours you’re spending in

Business producing activities (recruiting, selecting, training, coaching, team building)

Business supporting activities (everything else!)

That gives you a great idea about your actual, practical job description. Is it the one you want? Is it the job description you thought you were following?

A Prototype Job Description for You

I’ve created a prototype job description with hours allocated to various types of activities.

Click here to get it and compare it with your job description analysis. What do you think of my descriptions? What do you think of my hourly allocations?

After your analysis: What do you want to change to move your office forward? Do you need to move more into leadership, and away from ‘maintenance management’?

General managers or those who hire managers: Create a job description from which to interview potential managers. Never hire without getting agreement from your candidate that he/she will execute THAT job description!

How Are You Moving your Leadership Ahead?

  If you’re wondering whether you’re on track with your leadership/management career, why not take advantage of our complimentary consultation in our Leadership Mastery coaching program? You’ll learn new models, systems, and have a chance to bounce your ideas off one of the most successful managers in the country. Click here for more information.

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